LEADERSHIP

TM NHN & CHIN LC

VISION & STRATEGY

TS. L Ngc Qunh Lam

Chun u ra
sau khi hc xong chng ny, sinh vin c th

Gii thch tm nhn, s mnh, chin lc

Gii thch mc ch v phng php SWOT
Gii thch cch xy dng mc tiu chin lc
v cc hnh ng chin thut

Lnh o v Qun l

Mt s im quan trng
Nhng nh lnh o cng cn c k nng
qun l.
Nhng nh qun l cng cn c k nng lnh
o.
Bt c t chc no cng cn c lnh o v
qun l.

Mi quan h gia lnh o v qun l

Gi tr ct li (Value)
L nhng g t chc cho l khng th thay i. Gi tr ct li
to ra nn tng hnh thnh nn ni quy ca t chc.
L h thng nim tin nh hng n cch c x gia con
ngi vi con ngi.
L linh hn ca t chc.
L nhng quy tc hng dn thit yu v lu di
Gip nh hng nhng quyt nh v hnh ng ca t chc

WHY?
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Gi tr ct li
Gi tr ct li
Phillips Plastics Corporation:
Tt c mi ngi u quan trng.
Mi ngi cng lm vic s t c thnh qu cao hn.

Johnson & Johnson

Cng ty tn ti lm du bt ni au v bnh tt
Chng ti c mt h thng cp bc trch nhim: khch hng l
trn ht, nhn vin ng th hai, ton x hi ng th ba, v c
ng ng th t.
C hi v phn thng cho cc c nhn da trn s xng ng
Phi tp trung ha = sng to = nng sut
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Gi tr ct li
i hc Hoa Sen
Tinh thn hiu hc, hiu tri
T duy c lp
Tinh thn trch nhim
Tnh chnh trc
Tn trng s khc bit v a dng
Nng ng, sng to
Cam kt dn u v cht lng
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Gi tr ct li rt quan trng!
m bo tt c thnh vin ca t chc bit gi tr ct
li ca cng ty v tm quan trng ca n trong vic
nh hng cc quyt nh hng ngy.
Gip mi ngi chuyn cc gi tr
ct li ca t chc thnh cc hnh
ng hng ngy.

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Tm nhn (Vision)
Pht biu ngn gn, r rng v hnh nh m t chc mun t
c trong tng lai sau khi thc hin thnh cng cc chin
lc vi tt c tim nng ca mnh.

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Cc v d v tm nhn
Widget Manufacturing will known as
producing the highest quality Widgets in the
United States.
Whizbang Technologies will be rated as
the number one technology solutions provider
in the state of Pennsylvania.
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V d Tm nhn (tt)
Motorola
Become the premier company in the world

Ritz-Carlton (Amelia Island) Engineering Dept.

Where no hotel has gone before free of all defects

Johnson Controls Inc.

Continually exceed our customers increasing expectations

New York City Transit

No graffiti

Egon Zehnder
Be the worldwide leader in executive search
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The Nature of the

Vision
Vision

Current
reality

Staying the course

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S mng (Mission)
Cc pht biu ngn gn v nhng nhim v
m mt t chc phi lm t c hnh nh
mong mun nh m t trong tm nhn.
S mng cn c pht biu ngn gn (d
hiu, d nh), nhng cn linh hot (c th thay
i), v khc bit (lm ni bt t chc)

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V d v s mng
3M:To solve unsolved problems innovatively.
Merck: To preserve and improve human life.
Walt Disney: To make people happy.

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17

nh gi cu
trc t chc

Phn b quyn lc
Mi trng t chc
Cc h thng kim sot
Cu trc t chc
Chin lc

nh gi vn
hnh

Xc nh nng sut.
Xc nh nng lc.
nh gi mi quan h
nh gi hiu qu
nh gi quy trnh

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Cc yu t chnh tr nh
hng n t chc
nh gi cc cng ngh mi
nh gi mi trng kinh t

nh gi v mt dn s, a l
nh gi cc yu t mi
trng

nh gi mi trng
bn ngoi

nh gi mc hi lng ca
khch hng
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Xem xt li tm nhn
v s mng
im mnh, im
yu ca t chc l g
Cc c hi v thch
thc
Conduct a SWOT Analysis
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Strengths

i
im mnh

Opportunities C hi

Weaknesses

i
im yu

Threats Thch th
th
c

Phn tch SWOT

Phn tch SWOT l mt k thut gip xc nh Strengths
(im mnh) ,W
Weaknesses (im yu), Opportunities (C
hi), v Threats (thch thc).
Bn trong (Internal)
im mnh
im yu

Bn ngoi (External)
C hi
Thch thc

S dng phn tch SWOT

Gn vi mc tiu c th

Strengths
Attributes of the organization
that are helpful to achieving the
objective.

Opportunities
External conditions that are
helpful to achieving the
objective.

Weaknesses
Attributes of the
organization that are harmful
to achieving the objective.

Threats
External conditions that are
harmful to achieving the
objective.

Phn tch SWOT

S dng sng to
Strengths
How can we Use each
Strength?

Opportunities
How can we Exploit each
Opportunity?

Weaknesses
How can we Stop each
Weakness?

Threats
How can we Defend against
each Threat?

Cc yu t bn trong v bn ngoi
Mc tiu ca phn tch SWOT l xc nh cc yu
t quan trng bn trong v bn ngoi t chc i
vi vic t mc tiu
Strengths
Cc yu t bn trong
T ch
ch
c
Weaknesses
Opportunities
Cc yu t bn ngoi
Mi tr
tr
ng
ng bn ngoi
Threats

Thc hin phn tch SWOT

Bc 1: Xc nh im mnh, im yu, c
hi, v thch thc
Bc 2: Xc nh mc u tin
Bc 3: t cu hi

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The SWOT (C) Process

Compile
your
data.
Internal
Review.
External
Review.
Present
Mission and
Vision.
Customer
Satisfaction
Survey.

Categoriz
e your
data.

Analyze
your
data.

What are our What are the

major
issues?
external or
Do the issues
future
represent a
opportunities?
fundamental
What major
need?
external or
future threats
Will an
do we face?
organizational
What are our
failure occur if
major internal
the issue(s)
or present
are not
strengths?
addressed?
What are our
major internal
or present
weaknesses
(challenges)?

Write Issue
Statements
.
A description
of the issue.
The
fundamental
need
addressed.
The negative
impact if not
attended to.
The desired
outcome.

Prioritize
Issues.
Separate your
strengths by
your
opportunities
and threats.
Separate your
weaknesses by
your
opportunities
and threats.
Separate your
opportunities by
your strengths
and
weaknesses.
Separate your
threats by your
strengths and
weaknesses

Chart The Course 3

Priority Criteria

1.

3.

Fix what is
broken.

Improve where
youre weak.

2.

Make the most

of opportunities.

4.

Monitor your
strengths.
Chart The Course 3

SWOT: bc 1

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SWOT: Bc 2

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SWOT bc 3: t cu hi 1

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t cu hi 2

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t cu hi 3

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t cu hi 4

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V d
im mnh: Nhn vin bn hng kit xut
C hi: m rng th trng ra khu vc
ASEAN
HNH NG: s dng cc nhn vin bn hng
a sn phm n cc nc trong khu vc

37

Hot ng nhm

Mi nhm 4 6 sinh vin.

Xc nh sn phm/dch v ca cng ty (da trn hot ng COVER STORY).
Thc hin phn tch SWOT.

5 min

Xc nh sn phm/dch v

15 min

Thc hin phn tch SWOT

5 min

Tm tt cc kt qu thu c

15 min

Trnh by v tho lun

Bc 1: Brainstorming S.W.O.T
Bc 2: Sp xp theo th t u tin
Bc 3: t cu hi
1. S dng cc S nh th no tn dng O
2. Lm g vi cc im mnh phng trnh T
3. Cn lm g khc phc cc W nhm tn dng cc O
4. Cn lm g vi cc W ngn chn cc T

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Strategic Goals
SMART goals
Specific
Measurable
Action oriented
Realistic
Time of completion

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V d

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Kim tra

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HOT NG
Hy thit lp GOALs ca bn
Mt nghin cu ca H Harvard thc hin nm 1953 cho thy ch c 3%
s sinh vin tt nghip nm vit mc tiu ngh nghip ca h

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How Far Can You Go?

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Ni dung tip theo

Creative thinking
Change management
Futuring

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