SPSS Variable name

and position
Useful

Variable

Value or explanation

Useful of Castrol oil in

daily life
Using Castrol oil
increase chances to
achieving things that
are important
Using Castrol oil help
in daily life2W

1
2
1
2

Effectively

Castrol oil make

vehicle system work
more effectively

1 = Yes
2 = No

People

People influenced
buying behavior in
choosing Castrol oil

1
2
3
4

Another

Another who affect

your behavior
influenced buying
behavior in choosing
Castrol oil

1 = Yes
2 = No

Increase

Help

=
=
=
=

Yes
No
Yes
No

1 = Protect engine
2 = Longer age
3 = Fluent working for
vehicles
4 = Other

=
=
=
=

Patient
Friends
Brothers
Other