|
‘BSC | ESTRATEGIA | 13
BALANCED SCORECARD
PARA TECNOLOGIA
DE LA INFORMACION
COMO EL CIO PUEDE MONITOREAR EL DESEMPENO
esde su inrupeién en las organizacio-
DE SU MANEJO DE LA TI.
(I halogrado convertiralafiguradel
CIO (Chief Information Officer) en un jugador
clave ala hora de acanzar los objetivos estraté-
gicos del negocio.
‘Cualquiera sea el tamatto, mercado 0 segmento
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