Purpose: Educate women on simple, every-day applications of makeup.

Audience: The average woman

Competition: Major make-up brands, professional makeup artists, and other well-known makeup
bloggers/connoisseurs

Article 1: Contour/Highlighting

Article 2: Flawless Cat-Eye Technique

Article 3: Winged Eyeliner

Article 4: Smokey Eye

Article 5: Day-to-Night Look

Article 6: Kylie Jenner Inspired Lip

Article 7: Filling in Eyebrows

Article 8: Festival Makeup