1.

Chc nng R&D

Nm 2013 sn lng ca Luxottica trung bnh t gn 80 triu sn phm mt nm. M rng
cc dng sn phm, chim hn 80% th trng, gi trong tay hn 600 bng sng ch.
Quy trnh thit k mi ca Luxottica c a vo ng dng t nm 2007 ti , sau 1 nm
ton b nhng trung tm thit k ch to knh mt ca Luxottica u m bo theo ng quy
trnh nghim ngt ny. Mi sn phm l kt tinh ca mt qu trnh mit mi v n lc khng
ngng.

Khng ch thit k sn phm mi c quy trnh kht khe. B phn nghin cu v pht trin ca
Luxottica cng i hi khng km vi nhng c hi v thch thc n t th trng. Luxottica
c 3 phng th nghim knh ti Dallas, Memphis v Columbus, t chc hp tc vi nhng nh
thit k knh mt tin tin nht nh Essilor, Hoya, Seiko,.. Luxottica hin c 8 trung tm th
nghim ti tn (ch tnh ring Bc M), 905 phng th nghim tch hp trong cc ca hiu cho
php nghin cu v pht trin ht kh nng ca mnh ra i nhng sn phm p ng k vng
ngy cng cao ca khch hng nh: knh mt phn quang, gng kinh si cacbon siu nh nhng
cc k bn, Khng ch vy nm 2014 Luxottica k kt 2 tha thun vi 2 ng doanh nghip
ln trong lng cng ngh: Google (thng 3) v Intel (thng 12). Mt sn phm ca tng lai vt

xa nhu cu hin ti ca th trng. Knh mt ca Luxottica gi khng ch gii hn ti thi trang

na khi m cng ngh chen chn vo: mt knh mt c kh nng hin th Led, knh mt t ng
l knh rm khi ban ngy v knh mt vo ban m, cc thnh phn c th thay th ri c, chc
nng nhn din ging ni, Tng lai ca ngnh knh mt ang rc rch c s chun b cho mt
trang s mi.
Cho thy cng ty mong mun vt tri v ci tin
2. Chc nng marketing
Tng cng truyn thng
- Tham gia hot ng marketing thng qua cc phng tin truyn thng a dng nh
radio, tivi, cng nh cc kinh truyn thng k thut s. Ngoi ra, Luxottica qung co
trn cc n phm nhm mc tiu n th trng c th v tham gia vo cc hi ch
thng mi ngnh cng nghip ln.
- T chc d n Onesight l d n do phi li nhun do Luxottica gip hn na t
ngi b bnh v mt trn th gii bng vic cung min ph knh mt, khm v iu
tr cho cc bnh nhn. T nm 1988, Onesight hp tc vi cc t chc sc khe
a phng, chnh ph, trng hc, cc bc s, tnh nguyn vin gip hn 8.5
triu ngi trn 40 quc gia. Onesight thc s l mt knh marketing hu hiu gip
em n danh ting cho tp on.
Nng cp th thng phn phi
H thng phn phi ca Tp on c tch hp trn ton cu v c cung cp bi
mt nn tng lp trnh sn xut tp trung. Cc mng li lin kt cc dch v logistics
v cc trung tm bn hng cho cc c s sn xut ti , Trung Quc, Hoa K v
Brazil cng cung cp cc hot ng gim st hng ngy cc hot ng bn hng v
hng tn kho ton cu cc ngun lc sn xut c th c lp trnh v kho d tr
hng li c phn b p ng th trng ni a nhu cu. H thng tch hp ny
phc v cc doanh nghip c bn l v bn bun v c mt trong nhng h thng hu
cn hiu qu v tin tin nht trong ngnh cng nghip vi 20 trung tm phn phi
trn ton th gii, trong c 12 chu M, su l khu vc chu -Thi Bnh
Dng v hai l chu u.
C bn trung tm phn phi chnh (hub) ti cc v tr chin lc phc v cc th
trng chnh ca Tp on: Sedico (Italy), Atlanta (M), Ontario (M) v ng Quan
(Trung Quc). Chng hot ng nh c s tp trung, cung cp cho khch hng mt h
thng qun l t ng ha cao, lm gim thi gian giao hng v gi mc tn kho
thp.
Cc trung tm Sedico c khai trng vo nm 2001.Trong nm 2013, n qun l
hn 19.000 n t hng mi ngy, bao gm knh v ph tng thay th. Sedico
chuyn hn 200.000 n v mi ngy cho khch hng chu u, Bc M, Trung
ng, chu Phi v cc trung tm phn phi ca Tp on trong phn cn li ca th
gii, t h sau c chuyn ti khch hng a phng. Cc trung tm Sedico

cho php Luxottica ng kho a phng trn khp chu u m phc v cc h

thng phn phi trc , ci thin tc v hiu qu ca phn phi.
Cc c s Atlanta, khai trng nm 1996, hp nht mt s c s Bc M da
trung tm phn phi duy nht nm gn vi mt trong nhng trung tm sn bay ln
ca Hoa K. C s ny c mt h thng phn loi tin tin, c th di chuyn ln n
150.000 n v mi ngy. Vo cui nm 2009, cc c s, m ban u l mt trung
tm phn phi bn l-ch, bt u phc v c bn l Luxottica v doanh nghip bn
bun ti th trng Bc M.
Cc trung tm Qung ng Trung Quc c khai trng vo nm 2006 v qun
l trung bnh 170.000 n v mi ngy. S tng trng trong khu vc dn n
trung tm ny tr thnh mt phn chin lc ca mng li phn phi ca Tp on.
Luxottica vn tip tc u t ci thin dch v v nng cao nng lc to ra hiu
qu ln hn trong khu vc.
Cc hot ng ny nhm tng danh ting cng ty, pht trin khch hng mi, gi chn
khch hng c v p ng nhu cu ca khch hng mi lc mi ni => Cng ty mun
vt tri v hiu qu v p ng khch hng
3. Chc nng ngun nhn lc
Luxottica l mt trong nhng t chc c nh gi cao v qun l v pht trin ngun
nhn lc:
Nm 2006: Tp on Luxottica c n lc ln nhm tng cng hn na cc quy
trnh, cc cng c h thng qun l v pht trin ngun nhn lc trong nm 2006.
Cc hot ng ny bao gm:
ng dng rng ri ca h thng nh gi hiu nng, khng ch da vo nng
lc, m cn v hnh vi c nhn trong cng vic hng ngy;
p dng cc h thng thng tin lin lc ni b trc tuyn v s dng cc quan
st phn tch nhn vin
Nm 2009: Tin hnh cc hot ng k hoch ni bt nh:
Quan h vi cc trng i hc: tha thun hp tc vi cc trng i hc hng u M,
Chu U tuyn dng ngun nhn lc cht lng cao.
K hoch Succession: qu trnh doanh nghip xc nh ti nng v nh ngha ca k hoch
qun l k cho cc v tr ch cht trong Tp on c m rng trn ton b t chc.
360 nh gi Qun l: mt h thng c pht trin v thc hin cung cp nh gi
ton din ca phong cch lnh o trong t chc vi mc ch xc nh cch ci thin hnh vi v
xc nh k hoch pht trin y .
H thng khuyn khch hng nm: cc h thng khuyn khch ngn hn (MBO) c m
rng cho tt c cc v tr qun l v chuyn nghip bng cch gii thiu mt quy trnh ca cng
ty xc nh mc tiu v nh gi kt qu.

 Nm 2011

Trin khai chng trnh kho st Your voice cho hn 65 ngn nhn vin. Chng trnh ny
nghin cu nhm mt knh giao tip i vi nhn vin

Chng trnh bi tp Delphi 360: Gip nh gi trnh ca hn 700 qun tr vin.

Hng lot cc hot ng, chng trnh gip qun l v nh gi nhn vin cng vi vic
tng cng tuyn dng ngun lc tt cho thy n lc nng cao cht lng lao ng tp
on. Cht lng ngun nhn lc cao s gip nng cao nng sut lao ng, t gim chi
ph. Do , Luxottica ang n lc to ra s vt tri v hiu qu

4. Chc nng sn xut

Luxottica rt quan tm n vic kim sot cht lng gim thiu cc khuyt tt n
mc thp nht.
Nng cao cht lng sn phm l mc tiu hng u m lnh o tp on lun hng ti
trong bt k giai on chin lc no. t c mc tiu ny Tp on phi lin tc nng cao
cht lng ca tt c cc giai on ca chu k sn xut, phn phi v iu ny tr thnh mt
trong nhng ng lc thc y ton ca Tp on hi nhp theo chiu dc. Bng cch tng nng
lc sn xut cc nc pht trin cng nh mi ni, Cng ty a n thng ip: cht lng
"Made by Luxottica" khp mi ni trn th gii.
Bt c cng on sn xut hay thit k gng v mt knh no, mt h thng cht lng hin
i cng c trin khai, t pht trin sn phm n phn phi, phn tch kinh doanh, nh gi
nh my. Hu ht cc thit b sn xut c thit k c bit v thch nghi vi qu trnh sn xut
ca Tp on. iu ny to iu kin cho vic p ng nhanh chng nhu cu ca khch hng v
tun th cc tiu chun kim sot cht lng nghim ngt. Qua vic kim tra s chnh xc v
thnh tho trong tt c cc giai on ca sn xut, Luxottica tm cch sn xut mt sn phm cht
lng cao nht.
Luxottica thit k sn phm p ng hoc vt qua tiu chun ngnh c lin quan v an
ton, hiu qu v bn. Trong sut qu trnh pht trin, cc sn phm knh tri qua th nghim
rng ri so vi cc tiu chun c thit lp ring cho knh bi ANSI (Z. 80.3), ASTM, tiu
chun Australia Limited (AS 1067) v EU (EN ISO 12312 v EN ISO 12870). Cc tiu chun
lin quan n an ton v hiu sut sn phm v cung cp cc bin php nh lng v cht lng
quang hc, bo v tia UV, truyn nh sng v va p.
m bo cc tiu chun cht lng trn ton th gii v h tr ng n ci thin cht
lng, Luxottica c bn phng th nghim chnh, mt , mt Trung Quc, mt M v mt
Brazil. Mi phng th nghim c trch nhim thit lp v duy tr cc tiu chun cht lng
trong cc khu vc ni ng tr s v h tr cc hot ng trong k thut, sn xut v qun l
thng tin phn hi ca th trng. Tt c cc phng th nghim tin hnh cc th nghim tng

t bng cch s dng cng thit b v th tc c pht trin v c ph duyt trong phng
th nghim trung tm
Mi nm, Luxottica tng cng cc tiu chun hiu sut s dng trong cc bi kim tra tiu
chun ca mnh v gii thiu cc yu cu tiu chun mi. Kt qu l cc chng trnh kim
sot cht lng, t l tr li cho hng ha b li c sn xut bi Luxottica vn n nh mc
khong 1% vo nm 2013.
Mun vt tri v hiu qu