Faculty of Business Management & Globalization

Introduction to International Business

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Faculty of Business Management & Globalization

Introduction to International Business
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Week 4
Week 11
Babita Gupta
8405
Babita.gupta@limkokwing.edu.my

Group Project
30%

In a group of 6 students, write a report, magazine or brochure about launching any

international business in your chosen country through any one of the modes of entry
(import, franchise, mergers and acquisitions, etc.) At least two countries must be
involved.
Assignment format: Optional (report, magazine, brochure,)
Number of pages: Optional (12 20 is ideal for report or magazine with appropriate
pictures)
Submission deadline: Week 12
The assignment will contribute to 40 percent of your final grade; (20% for your report
and 20% for presentation) to get maximum marks, you should include the following
in your report/magazine:
- PESTEL analysis of your selected country
- SWOT analysis
- At least 1 mode of entry
- At least 1 product/service involved
- Justify your choice of product and entry mode i.e. why did you choose this
product? Why do you think this entry mode is the best in your chosen country?
- Numbers i.e. quantity, cost, price, tariff percentages, etc.
Your report must have a proper structure: i.e. Introduction, Conclusion,
References, Appendix, etc.