10 January 1971) was a French fashion designer and founder of the Chanel brand. Chanel was raised in an orphanage. She had a brief career as a singer before opening her first clothes shop in 1910. She created a new look for women in the 20th century, creating clothes that were primarily comfortable. A Chanel suit of 1923 or handbag is still seen as a landmark purchase for women of increasingly younger ages. Her design was realized in jewelry, handbags, and fragrance. Her signature scent, Chanel No. 5, has become an iconic product and is the best selling in the world Chanel was known for her lifelong determination, ambition, and energy which she applied to her professional and social life. At the age of 70, Chanel made a triumphant return to the fashion world. She first received scathing reviews from critics, but her feminine and easy-fitting designs soon won over shoppers around the world.