navigate. shape. change.

Not only is the health care industry one of

the most regulated sectors, it has become
the major employer in 37 states, including
California. Moreover, in the wake of national
health care reform and a changing insurance
marketplace, drug and device manufacturers,
providers and health plans are under increasing
pressure to lower costs. At the same time,
stakeholders are demanding safer, more
innovative and higher-quality health care.
We help clients navigate the complex
challenges in the health care industry today,
from access and reimbursement to market
entry and corporate reputational issues.
Our team includes experienced health care
administrators, senior government and
regulatory officials and former senior executives
from pharmaceutical companies who provide
strategic counsel, while our global presence
offers unparalleled reach to policymakers and
stakeholders in markets around the world.
APCOs Sacramento team has extensive
experience on health care issues, having
managed projects in California and
elsewhere on behalf of professional and
industry associations, health foundations,
health plans, hospitals, pharmaceutical
companies, and device manufacturers.

manage communications on issue

advocacy and reputational campaigns
develop media and online
influencer outreach strategies

California Association of Health Plans: Provided

research and strategic planning services to help
the states multi-state and regional health plans
be well equipped to engage in the health care
reform debate in California on a number of issues.
California Psychiatric Association: Managed
the earned media program to defeat legislation
that would have granted psychologists
prescribing rights for psychotropic drugs.
No on Proposition 46 (November 2014):
Developed and executed the program for earned
and owned content across all social media
platforms to oppose a statewide ballot initiative
that would have quadrupled the non-economic
damages cap for medical malpractice lawsuits.
No on Proposition 79 (November
2005): Managed earned media and ally
development activities for PhRMA to defeat
a statewide initiative that would have
imposed a discount drug program.
In addition to these projects, members of
APCOs Sacramento team have provided
communication services to the following
health care organizations, among others:
American Academy of Otolaryngology
Baxter
Cigna
City of Hope
Molina Medical Centers
Novant Health

develop high-impact stakeholder engagement

programs among patient and provider groups

Ohio State Universitys Wexner Medical Center

develop strategies to shape the external

environment for the market entry of products

Radiological Associates of Sacramento

Omni Healthcare
The California Endowment

EXPERIENCE
Californians Allied for Patient Protection:
Provided grassroots advocacy and media relations
services, and mobilized legal reform activists,

Emily Johnson
director
1201 K Street, Suite 1200,
Sacramento, CA 95814,
tel: +1.916.554.3409
emjohnson@apcoworldwide.com

Jose Hermocillo
managing director
1201 K Street, Suite 1200,
Sacramento, CA 95814, tel:
+1.916.554.3420
jhermonci@apcoworldwide.com

To find out how APCO makes a difference for our clients, go to http://www.apcoworldwide.com/our-work.

apcoworldwide.com

2015 APCO Worldwide Inc. All rights reserved. Design: StudioAPCO

Heath Care

Taking an integrated approach to meeting clients'

business, policy and communication objectives,
APCO has the resources to help clients:

small business and health clinic professionals

to oppose legislation designed to weaken the
Medical Injury Compensation Reform Act.