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Chapter Three: Analyzing The Marketing Environment
Chapter Three: Analyzing The Marketing Environment
Chapter 3- slide 1
Chapter 3- slide 2
Chapter 3- slide 3
Chapter 3- slide 4
The Companys
Microenvironment
The Company
Top management
Finance
R&D
Purchasing
Operations
Accounting
Chapter 3- slide 5
The Companys
Microenvironment
Suppliers
Chapter 3- slide 6
The Companys
Microenvironment
Marketing Intermediaries
Chapter 3- slide 7
The Companys
Microenvironment
Types of Marketing Intermediaries
Chapter 3- slide 8
The Companys
Microenvironment
Competitors
Chapter 3- slide 9
The Companys
Microenvironment
Publics
Financial publics
Media publics
Government publics
Citizen-action publics
Local publics
General public
Internal publics
Chapter 3- slide 10
The Companys
Macroenvironment
Demographic Environment
Chapter 3- slide 11
The Companys
Macroenvironment
Demographic Environment
Chapter 3- slide 12
The Companys
Macroenvironment
Demographic Environment
Chapter 3- slide 13
The Companys
Macroenvironment
Demographic Environment
Chapter 3- slide 14
The Companys
Macroenvironment
Demographic Environment
Chapter 3- slide 15
The Companys
Macroenvironment
Demographic Environment
Chapter 3- slide 16
The Companys
Macroenvironment
Demographic Environment
Chapter 3- slide 17
The Companys
Macroenvironment
Demographic Environment
Chapter 3- slide 18
The Companys
Macroenvironment
Demographic Environment
Increased Diversity
Chapter 3- slide 19
The Companys
Macroenvironment
Economic Environment
Chapter 3- slide 20
The Companys
Macroenvironment
Economic Environment
Changes in income
Value marketing involves ways to offer
financially cautious buyers greater
valuethe right combination of quality
and service at a fair price
Chapter 3- slide 21
The Companys
Macroenvironment
Economic Environment
Changes in Consumer Spending Patterns
Chapter 3- slide 22
The Companys
Macroenvironment
Natural Environment
Chapter 3- slide 23
The Companys
Macroenvironment
Technological Environment
Chapter 3- slide 24
The Companys
Macroenvironment
Political Environment
Chapter 3- slide 25
The Companys
Macroenvironment
Political Environment
Chapter 3- slide 26
The Companys
Macroenvironment
Cultural Environment
Chapter 3- slide 27
The Companys
Macroenvironment
Cultural Environment
Persistence of Cultural Values
Chapter 3- slide 28
The Companys
Macroenvironment
Cultural Environment
Shifts in Secondary Cultural Values
Chapter 3- slide 29
The Companys
Macroenvironment
Cultural Environment
Shifts in Secondary Cultural Values
Chapter 3- slide 30
The Companys
Macroenvironment
Cultural Environment
Shifts in Secondary Cultural Values
Chapter 3- slide 31
Chapter 3- slide 32
Chapter 3- slide 33