(social media)

( )

8

- &
7 - &
8
() (2007-2013), 7:
8 MIS 375686
8: 3
MIS 375687
( - ) ,
() .


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1

........................................................................... 5
1.1.

................ 7

Facebook .................................................................................................................... 10
2.1 Facebook............................................................... 10

Twitter ....................................................................................................................... 26
3.1 Twitter .................................................................. 27

Linkedin .......................................................................................................................... 37
4.1 Linkedin................................................................. 37

Wikipedia ........................................................................................................................ 47
5.1 Wikipedia .............................................................. 48

.................... 54

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() (social media).

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on-line

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:
1.

(Facebook, MySpace, Linkedin)

(Blogs) (Blogger, WordPress)

Microblogging (Twitter, Tumblr)

Wikis (Wikipedia, Wikinews)

2.

(flickr, deviantArt, Photobucket)

(YouTube, Dailymotion, Vimeo)

(Last.fm, MySpace Music, SoundCloud)

(SlideShare, Scribd)

3.
Live broadcast (Skype, Ustream, justin.tv)
Bookmark Links (Delicious, Diigo)
Events (Eventful)
5

 (Foursquare)
4.

(Digg)
Reviews (flixter, goodreads, Yelp)
(Blippy)

1

2-3 :
Facebook (https://www.facebook.com/):
_____________________________________________________________________________
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Linkedin (https://www.linkedin.com/):
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Skype (http://www.skype.com/):
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SlideShare (http://www.slideshare.net/):
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Wikipedia (http://en.wikipedia.org/):
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Flickr (http://www.flickr.com/):
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_____________________________________________________________________________
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Skype (http://www.skype.com/):
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Google + (https://plus.google.com/):
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1.1.

,
.

, .
Facebook , 90%
Facebook (privacy policy),
60% .
(http://www.eeke.gr):

,
.
.

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.
7

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 2
Facebook
(https://www.facebook.com/legal/terms)

(https://www.facebook.com/about/privacy/yourinfo)
.
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YouTube

(https://www.youtube.com/t/terms)
.

Facebook

Facebook . Mark
Zuckerberg. , Facebook
Harvard. ,
( site
The Social Network - http://www.thesocialnetwork-movie.com/).
Facebook
.
,
, , , ..

2.1 Facebook
Facebook e-mail.
:
e-mail, 4: (email) : (),
.
https://www.facebook.com/.

(, , e-mail,
, ). .

10

 e-mail
e-mail .

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e-mail .
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11

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Facebook. e-mail
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e-mail
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Facebook .
Facebook , ,
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12

 Facebook ,
.
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Facebook
.
3
https://www.facebook.com/
. 2-3 -
.

e-mail
e-mail.
e-mail , Facebook
e-mail .
e-mail ,
. .
e-mail.
, .

, .

13

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,
Facebook.
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Facebook;
:
1.
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2. .
3. Enter Return .

14

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Facebook .

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Facebook.
Facebook,
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18

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Facebook
. .
Facebook (
) Facebook
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Facebook.
,
Facebook
.
Facebook
.
1) Facebook

19

2)

3) ,
Facebook
4)
.

20

 .

.
.
.
5
3-4 - 2-3
.
.
_____________________________________________________________________________
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1. ,
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21

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3. , . ,

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22

:
Facebook :

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online :

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Facebook
(.. ,
)
Facebook.

: /
(Report/Block this Person) ,
.

:
(Report This Photo)
.

23

:
(Report Message)
. :
.

(group) (event):
/ (Report
Group) (Report Event)
.

24

(Facebook Page):
(Report Page)
.

25

Twitter

Twitter online microblogging

2006 Jack Dorsey. Twitter

, Internet
.
( , 140 ). Twitter
web 2.0 ( social 2.0) blogs, Myspace,
Facebook
, Internet.
Twitter 140
, , ,
,
. Twittering.
,
. instant messenger
SMS ,
. :
.
Twitter
Public Timeline ( ),

Twitter.
Twitter , ,
. 2007
Twitter .
, ,
.
Twitter.
2009 .
Twitters
. CNN BBC
26

 Twitter, Tweets ,
.
, Twitter ,
. ,
,
.
, Twitter feed posts
Twitter feed. Twitter
posts ,
.

.
Twitter .
Twitter
.
,
Twitter.

3.1 Twitter
Twitter .
blog,
user name,
, Twitter.

27

 Twitter
.
: http://twitter.com/username.
.
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:
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Twitter .

28

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.

. , Twitter
,

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, :

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, banner
Twitter.

Twitter.
( Gmail, Yahoo Hotmail)
.

Twitter
.
Twitter, .
, Twitter
.
.

29

 .

, .
Twitter , .
.
Twitter ,
hashtag/ (#) (@):
1. #
2. @
hashtag
Twitter, .
Tweet, hashtag (#) tweet
. (@) twitter
(, , , ). To @
Twitter. hashtag Twitter.
# @,
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hashtag Twitter. A

30

 @,
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tweets
Tweet
# @.
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tweet
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Twitter
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Twitter. ,
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31

 e-mail, .
(140) .

tweet , Twitter
.

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tweets @, tweets
.

32

 tweet ,
tweet . tweet @username
.
(Mentions)
,
tweet
e-mail tweet. tweet
, retweet.
. ,
, .

tweet @-

.
tweet @
twitter, (.) @username.

33

Retweets
tweet
followers retweet, . e-mail
tweet retweet .
. , followers
.

whois: , whois username

pop-up .
follow: M (follow) follow username
enter.
leave: leave username
enter.
fav: tweet ,
fav username enter.
get: tweet . get username
enter.
nudge: facebook. nudge username
enter, .

34

 Twitter
Twitter
:

smartphone tablet,
Twitter https://twitter.com/download.

smartphone,
mobile.twitter.com.

Twitter SMS.
Tweet ( ) SMS

Twitter
( twitter.com
, ).

Twitter Facebook;
Twitter Facebook:
1. Twitter
Facebook.
2. .
3. Facebook
.
4. ,
Tweet Facebook.
.
5. Facebook
Facebook.
6. .
7. Tweet Facebook,
. '
: .

35

8. Twitter Facebook
, .
9. ,
Facebook.
7
Twitter
profile . tweets
.
Facebook .

36

Linkedin

Linkedin .
,
, (leads),
, .
.
,
.
. , ,
.
Linkedin.

4.1 Linkedin
Linkedin ,
.
, Linkedin
.
Profile

37


,
Linkedin.
, , ,
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Linkedin 0-100%
. 100% ,
.
100% :

5 skills,

50 connections,

(A summary).

Connection
, 50 connections ,
Linkedin. ,
Linkedin .
,
. , connect
.
.
Connections, People You May Know.

. .
38

 connection 1st degree.

1st degree, 2nd degree.
3rd degree.
, e-mail .
Import Contacts e-mail
Gmail Linkedin .
Groups

Linkedin Groups
, ,
. Groups
, .
. Linkedin Groups Companies. CocaCola Group Coca-Cola Current & Former Employees,
The Coca-Cola Company Company page.
Groups 1.3
. 1/3 , group
.
Group ,
group manager moderator
.
39

Companies

.
,
Facebook Fan pages.
,
.
Linkedin.
,
, Connections. spam
Linkedin
.
Linkedin,
:

e-mail
.

40

.
, ,
.

50%.

Connections.

Jobs

Linkedin.
Linkedin,
Linkedin
.
Jobs, .
,
, , .

.

41

 , .
, ,
Careers .
, ,
find a talent Linkedin, premium
.

Updates

, Linkedin
. ,
..
.
. Linkedin.com
site. status update, ,
activity feed. ,
Linkedin Groups, updates.
site The New York Times,
Linkedin.
, Linkedin Twitter.
,
42

 tweets Linkedin status updates.

Linkedin, , ,
retweet like. updates, tweet
activity feed .
updates
. update
, hide
. ' ,
.

Applications
Linkedin
. blog, , Wordpress,
blog ,
Linkedin. SlideShare .

, . ,
Linkedin.

Linkedin
http://www.startupgreece.gov.gr 14
Linkedin . 14 tips Linkedin
.
1. brand name
, o (brand
building) (brand visibility) .
2.
media , .. followers.
Linkedin
45% decision makers.
3.
43

 followers
.
updates followers.
4.
groups
companies Linkedin. groups
.
5. , , ,

follow .
.
6.
, ,
, , events, .
7.
Linkedin, .
, backround.
.
8.
Linkedin Answers ,
, , ,
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9.
group ,
expert
. , Linkedin Answers.
10.

44

 Linkedin twitter account, blog

social media, update , , slideshows,

Linkedin.
11. online
group online collaboration
.
12.
,
LinkeIn . click
mailing list newsletter .
13.
Linkedin venture capitals
startups.
14. - SEO
Google ,
, Linkedin top 5
.
Facebook.
witter Linkedin

. witter
.
,
.
Linkedin Twitter ,
Twitter Wall Linkedin.
,
. ,
.
45

 8
Linkedin
profile .
Twitter . ,
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46

Wikipedia

o wiki
wiki
.
,

, rich-text editor.

,
-, , .
wikis -...
... (
),
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wikis , .
wikis.
wikis online,
. (
LMS), .
.
wikis wiki...
... .
wikis :

wikis
wiki, web
browser.

wikis ,

.

wikis
. ,
47

 ,
.
wikis .
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Wikipedia
.

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:
. Diplopedia, wiki
.

(brainstorming), ,
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.

5.1 Wikipedia
wikis
.
, .
wikis ,

.
Wikipedia (http://el.wikipedia.org)
.
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48

, , wiki.
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(sysops).
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POV (Point Of View).

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55

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11
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(Facebook, Twitter, Linkedin, Wikipedia)
(http://www.saferinternet.gr/)

(http://www.astynomia.gr/index.php?option=ozo_content&perform=view&id=135&Itemid=12

57

8&lang).
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58

. Facebook 1
, Twitter 500 , 3
Foursquare!
,
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.
:

77%
35%
.

5 sites

. 2/3
, 25%

.

16-34 .

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2. Google
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61

Leving Young, M. et al. (2001), Internet Millennium Edition,

: , : .

, . (2002). . . , ,
. : .

, . (2010). Facebook - "" , :

, ISBN 978-960-461-324-3.

, . (2011). twitter - "" , :

, ISBN 978-960-461-426-4.

Adamic, L. A. and Adar, E. (2003). Friends and neighbors on the web. Social Network 25, 3,
211230.

Elad, J. (2011). Linkedin For Dummies, Wiley Publishing Inc, ISBN-13: 978-0470948545.

Kerpen, D. (2012). Likeable Social Media, McGraw-Hill Education Europe, ISBN13:

9780071813723.

Kietzmann, H. J. and Kristopher, H. (2011). "Social media? Get serious! Understanding the
functional building blocks of social media". Business Horizons 54: 241251.

Lardi, K. and Fuchs, R. (2013). Social Media Strategy - A step-by-step guide to building your
social business (1st ed.). Zurich: vdf. ISBN 978-3-7281-3557-5.

Tapscott, D. and Williams, Anthony D. (2006). Wikinomics. New York: Portfolio. ISBN 159184-138-0. OCLC 318389282.

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