Improve Operations and Decision Making with Consolidated

and Reliable Business-Critical Data

b r o c h u r e

Informatica Master
Data Management

The Costs of Inconsistency

Today, businesses are handling more data, in more formats, from more partners and systems than ever before.
This data is housed in dozens of different locations, both inside and outside the enterprise. Finding the skills to
access it all is a real challenge. And maintaining the data in this fragmented, duplicative, and inaccurate state
incurs steep costs to the business. It impedes strategic imperatives, hindering your ability to:
Acquire and retain customers
Leverage operational efficiency as a competitive differentiator
Accelerate speed to value from acquisitions
Support informed decision making
When the business-critical data about customers, products, channel partners, suppliers, and employees is not
available to users who need it, when they need it, and in the right format to use it, the business as a whole
suffers. Employees are frustrated because they cannot do their jobs efficiently, customers are unhappy because
they encounter inefficient service, and management lacks confidence in its ability to make the right decisions.

The business case for Informatica MDM was based on two key criteria: driving increased advertising
revenue and cost avoidance. We measure the impact of Informatica MDM on both of these in multiple
millions of dollars.
Scott Salter, Senior Director of Enterprise Data and Shared Services
AutoTrader.com

Pervasive and Cyclical Data Fragmentation

In the conventional reactive approach to managing data, master data is sourced primarily from internal
customer relationship management (CRM), enterprise resource planning (ERP), and legacy applications. This
data then goes through a controlled process within a master data management (MDM) system to become the
single source of truth for the enterprise. Such processes are entrusted to a small group of data stewards, who
enrich, match, and reconcile for the entire enterprise what is actually incomplete, inconsistent, and duplicate
master data. The MDM system then synchronizes the unreliable master data back to the applications for
consumption by business users.

Poor Business Visibility and Delayed Adoption

Business users continue to create incomplete, inconsistent, and duplicate data within their business
applications (CRM, ERP, etc.) because those applications do not enforce data quality.As a result, data stewards
end up having to confront those problems downstream. This situation quickly creates a bottleneck because the
sheer volume of errors means that data stewards cannot fix the thousands of bad data records fast enough.
Ultimately, business users do not have access to reliable data within their applications in a timely manner.

Slow Response to Business

Separately, data stewards are challenged in their day-to-day data management efforts because they do not
have access to critical functionality needed to complete their job efficiently. The lack of task management, the
inability to quickly route suspect data records for review by business users, and the absence of insight into data
quality at any time inhibit data stewards from quickly delivering reliable data for downstream consumption. In
addition, data steward supervisors are unable to effectively manage this disorder because they are ill equipped
to monitor the bottlenecks and readily resolve them.

Informatica Master Data Management Delivers a Single,

Trusted View
The Informatica master data management product family empowers companies to improve operations with
business-user access to consolidated and reliable business-critical data, even when its scattered across the
enterprise. The product family delivers true multidomain master data management, empowering you with
limitless opportunities to start with any type of business-critical data and add as many different domains as
you like. Widely recognized for its best-of-breed performance, Informatica master data management products
provide comprehensive support for all MDM requirements on a single platform, including data integration,
profiling, quality, and master data management.
With the Informatica master data management family of products, you can:
Address unique MDM business requirements, using the flexible business modeldriven approach of
Informatica MDM
Efficiently search and match identity data, using Informatica Identity Resolution
Leading organizations in financial services, life sciences, manufacturing, healthcare, government, energy, and
other fields rely on Informatica master data management software to cut costs and drive revenue by improving
operations and making more informed decisions across the enterprise. It empowers companies like yours to
acquire and retain more customers, deliver better products and services, and accelerate time to value
from acquisitions.

Blue Cross Blue Shield Reduces Cost of Data

Streamlined provider
reimbursements
Enhanced patient safety and
care delivery
Increased accuracy of public
health reporting

Blue Cross Blue Shield of Michigan

(BCBSM), a major nonprofit healthcare
provider, established a goal to create
a single source of its International
Classification of Diseases (ICD-10) data
that would be authoritative, trusted,
and holistic.

significantly to increase the value of the

healthcare payers data. Simultaneously,
Informatica MDM reduced the cost
of that data by opening up new
opportunities to streamline provider
reimbursements, improve patient safety,
and enhance care delivery.

The innovation behind BCBSMs

use of Informatica MDM was to treat
ICD-10 codes as just another type of
master data. This approach helped

The application approach to MDM starts with the user interface, then moves to business logic and finally the
data model. Informaticas Platform approach starts with the data model, then moves to business logic and the
user interface.

Informatica MDM
Maximize Your Business Value with a Platform Approach to MDM
Informatica MDM is robust master data management (MDM) software that provides access
to consolidated and reliable business-critical dataalso known as master dataacross the
enterprise. The software uniquely identifies all master data, as well as the relationships within it,
stored in different formats and multiple systems. It reconciles inconsistent, duplicate, and conflicting data into
the single best version of the trutha golden record for the enterprise.

Flexible, Multidomain MDM Built on the Industry-Leading Data Integration Platform

Unlike other MDM applications with fixed data models, which force you to begin with a single domain (such as
customer or product), Informatica MDM is remarkably flexible and scalable. You can start your MDM project with
any domain, and then, as needs grow and change over time, add domains to the same data model and define
the relationships among the different data domains.
Informatica MDMs data model, business rules, security, and data stewardship functions can be easily
configured to support your environment. Informatica MDM is quickly deployed and easily maintained so that
your organization accelerates time to value. Go live in monthsnot years.
Unlike conventional MDM tools, Informatica MDM is built on Informaticas comprehensive, unified, open, and
economical data integration platform. Your organization can extend its initial MDM deployment over time to
support data integration, data profiling, data quality, master data management, and data services using the
same industry-leading platform.

Features

Benefits

Flexible business modeldriven MDM to meet

unique business requirements

Rapidly deploy and easily extend multidomain

MDM on one platform

Accurate, scalable matching and prebuilt MDM

matching rules

Lower MDM implementation costs with a flexible

and extensible model

Complex hierarchy management to reveal valuable

relationships between data

Increase operational efficiency through confidence

in a unique trust framework

Informatica MDM supports the entire master data lifecycle, which consists of the nine steps listed above.

Informatica MDM Options

Informatica MDM Data Director Option
With this options Web-based interface, business users, data stewards, and IT managers can create, consume,
manage, and monitor master data simply, rapidly, and efficiently. The centralized and consolidated view enables
users to browse and search from a single location all historical changes made to master data. This streamlines
the management and accelerates the adoption of master data.

Informatica MDM Data Controls Option

This option overcomes the limitation of business applications from natively supporting the full benefits of master
data management. It gives business users access to master datasuch as customer, product, channel partner,
supplier, and employee datawhere they need it most: from within the business applications they use daily.

Informatica MDM High-Availability Option

This option enables organizations to operate their Informatica MDM environments with minimal or no
interruptions and without any service degradation in the production environment. It means Informatica MDM can
be up and running at all times, with no user disruption, no application outage, no performance compromise, and
no loss of data.

Informatica MDM for iPad

This option enables mobile users, such as sales representatives, to retrieve the most trustworthy 360-degree
views of customer and related data stored within Informatica MDManytime and anywhere. The real-time,
mobile access to reliable customer data improves sales productivity by providing the most up-to-date
information on a customer, including contact details, location, relationships, transaction, and social media data.

EMI experienced a 16 to 20 percent improvement in automatic match quality over its

existing methods. We can match files from infringing companies and claim our rights
more accurately and faster, and this results in increased revenue.
Alec Malyon, IT Director
EMI Music Publishing

Informatica Identity Resolution

Increase Operational Efficiency with High-Precision, Multilanguage
Identity Matching
Informatica Identity Resolution is robust, highly scalable software that enables organizations to
search and match identity data from more than 60 countries simultaneously, in both batch and
real time. The high-precision, high-volume software searches identity dataand associated product, asset, and
financial datato identify matches accurately and quickly, regardless of language, structure, format, location,
duplication, omissions, or errors.
With Informatica Identity Resolution, your organization can improve its operational effectiveness and lower the
costs of:
Governance, risk, and compliance processes, such as detection of fraud and money laundering
Federal, regional, and local government processes and functions, such as law enforcement, border patrol, or
national security
New data from a merger or acquisition
Data integration projects, including Integration Competency Centers; master data management (MDM),
customer relationship management (CRM), and customer data integration (CDI); enterprise data warehousing;
B2B data exchange; data governance; data synchronization; and data migration

Accurate Search and Match from Powerful Key-Building Algorithms

Informatica Identity Resolution uses intelligent algorithms and strategies to locate identity data records inside
large databases, emulating an expert users ability to recognize matches. It also discovers connections
among people, accounts, organizations, and products that might be hidden in the data to deliver reliably
accurate search, match, or grouping results. Overcoming data entry errors, intentional errors, and variations in
international names and addresses, Informatica Identity Resolution helps organizations use and maintain highquality data that decision makers can use with confidence.
IT organizations and business information owners can deploy Informatica Identity Resolution in data quality
processes or embed its identity data matching capabilities into third-party or custom-built enterprise
applications. Easily integrated with the Informatica Platform, the software leverages the platforms ability to
deliver near-universal connectivity, data transformation, data cleansing, and data quality monitoring.

Features

Benefits

Smart indexing and key-building capabilities

Streamline decision making with complete,

consistent, and current identity data

High-performance, real-time identity data

search capabilities
High-precision, multilanguage identity data
match capabilities

Maximize value of technology investments by

ensuring high-quality identity data
Improve risk management and compliance by
increasing reliability of identity data

About Informatica
Informatica Corporation (NASDAQ:
INFA) is the worlds number one
independent provider of data
integration software. Organizations
around the world rely on Informatica
for maximizing return on data to
drive their top business imperatives.
Worldwide, over 4,630 enterprises
depend on Informatica to fully
leverage their information assets
residing on-premise, in the Cloud
and across social networks.

With Informatica Identity Resolution, you can quickly search and match identity data in
both batch and real time.

Elsevier Gains Full and Accurate View of Customers

Elsevier is a world-leading publisher
of scientific, technical, and medical
information services. When it introduced
a new on-line ordering system, it faced
the challenge of gaining a single view
of every customer worldwide so that it
could manage all orders correctly and
maintain its revenue base.

Streamlined customer data

management
Protected revenues by
avoiding identity confusion
Enhanced customer
purchasing experience

The matching rules introduced

with Informatica Identity Resolution
immediately provided greater flexibility
and accuracy in dealing with different
international address conventions.
These factors enabled Elsevier to
accommodate a new on-line ordering

system and to automate its order

verification. They also supply the
company with a clear, single picture of
its customers as they place orders and
accelerate the process to help ensure
their satisfaction.

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