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  • Situational Influences

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    Bodog Ana-Maria
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    The article defines situational influence, explains the four types of situation and their relevance to marketing strategy, summarizes the five characteristics of situations and their influence of consumption and describes the use of situational influence in developing marketing strategy.

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    The article defines situational influence, explains the four types of situation and their relevance to marketing strategy, summarizes the five characteristics of situations and their influence of consumption and describes the use of situational influence in developing marketing strategy.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    10 views20 pages

    Situational Influences

    Uploaded by

    Bodog Ana-Maria
    The article defines situational influence, explains the four types of situation and their relevance to marketing strategy, summarizes the five characteristics of situations and their influence of consumption and describes the use of situational influence in developing marketing strategy.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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