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  • Consumer Decision

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    Bodog Ana-Maria
    7 views18 pages
    The article describes the impact of purchase involvement on the decision process, explains problem recognition and how it fits into the consumer decision process, summarizes the uncontrollable determinants of problem recognition and discusses the role of consumer problems and problem recognition in marketing strategy.

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    The article describes the impact of purchase involvement on the decision process, explains problem recognition and how it fits into the consumer decision process, summarizes the uncontrollable determinants of problem recognition and discusses the role of consumer problems and problem recognition in marketing strategy.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views18 pages

    Consumer Decision

    Uploaded by

    Bodog Ana-Maria
    The article describes the impact of purchase involvement on the decision process, explains problem recognition and how it fits into the consumer decision process, summarizes the uncontrollable determinants of problem recognition and discusses the role of consumer problems and problem recognition in marketing strategy.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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