Johnson & Johnson faced a public relations crisis in 2010 when it discontinued production of tampons, resulting in public anger and criticism from media. To address the crisis, J&J's CEO gave a speech where he explained that while they had owned the tampon brand for over 70 years, it was not a market leader and they decided to focus elsewhere. However, they did not anticipate the negative reaction. To apologize, J&J sent a personalized music video to all 65,000 website members containing their name and offered discount coupons on their website. This response helped improve J&J's public image after the tampon discontinuation threatened it.
Johnson & Johnson faced a public relations crisis in 2010 when it discontinued production of tampons, resulting in public anger and criticism from media. To address the crisis, J&J's CEO gave a speech where he explained that while they had owned the tampon brand for over 70 years, it was not a market leader and they decided to focus elsewhere. However, they did not anticipate the negative reaction. To apologize, J&J sent a personalized music video to all 65,000 website members containing their name and offered discount coupons on their website. This response helped improve J&J's public image after the tampon discontinuation threatened it.
Johnson & Johnson faced a public relations crisis in 2010 when it discontinued production of tampons, resulting in public anger and criticism from media. To address the crisis, J&J's CEO gave a speech where he explained that while they had owned the tampon brand for over 70 years, it was not a market leader and they decided to focus elsewhere. However, they did not anticipate the negative reaction. To apologize, J&J sent a personalized music video to all 65,000 website members containing their name and offered discount coupons on their website. This response helped improve J&J's public image after the tampon discontinuation threatened it.
Preparing, google, best PR crisis management cases
Most news agencies (Reuters) agreed on the best companies at dealing with PR crises Well see which company best strategies; according business insider, most effective PR crisis management and best corporate apology ever Sounds int? 3 parts: background info, reenact the shortened version of the best PR crisis management speech ever (business insider), Q%A Info from Reuters, dailymail, latimes, businessinsider What do you think? Comp with the best history of dealing with PR? JJ first PR crisis 82 Tylenol, 7 deaths. Sb poisoned a few bottles in one store, not directly responsible Recall m. unusual, sell even more; case classic example business schools Since then, not unusual to recall 8 m bottles when in doubt, ex hygiene standards factory Im talk last PR crisis JJ 2010 JJ discontinued production ob tampons; result: dozens thou signatures, public anger, criticism media, public image threaten, only care about money Lets JJ tackled the issue Sum up all countermeasures in one short speech, press conference Thank you for coming, CEO For over 70 years, owned ob franchised, 1940 Germany, ohne binde Not the leader, tampax 5X, decided to focus on other areas, discontinue Did not anticipate reaction, signatures, anger, criticism media, amazon Decided to: discount coupons website members Own way to apologize: we have sent a personalized music video to all 65 thou members, contained name Won a medal Canes festival, PR section Main criticisms: health problems, number contrary, not the case, business decision Wish to thank all customers remained faithful, helped us see how appreciated our products are. Thank you for staying with us.