Apple prua sljedee fiskalne smjernice za prvo tromjeseje 2015.

godine:

Prihodi izmeu 63.5 biliona USD i 66.5 biliona USD

Bruto mara od 37.5% i 38.5%
Trokovi poslovanja izmeu 5.4 biliona USD i 5.5 bilionaUSD
Ostali prihodi/(rashodi) od 325 miliona USD
porezna stopa od 26.5%

Prema : http://www.bloomberg.com/quote/AAPL:US (godinji)

http://www.domicity.com/2013/04/samsung-versus-apple/

Prema:
http://s1.ibtimes.com/sites/www.ibtimes.com/files/styles/v2_article_large/public/2014/01/16/applesamsung-npd-group.jpg?itok=qEmo7XdS

Trokovi marketinga:

http://s1.ibtimes.com/sites/www.ibtimes.com/files/styles/v2_article_large/public/2014/01/16/applesamsung-npd-group.jpg?itok=qEmo7XdS

USPOREDBA:

LOGO KOMPANIJE APPLE:

LOGO KOMPANIJE SAMSUNG:

http://famouslogos.net/samsung-logo/

http://www.samsung.com/rs/aboutsamsung/samsungelectronics/vision2020.html