CARAT MEDIA WEEKLY NEWSLETTER

No. 790

 Media Report

2014
2010

2.66

18-19

4.08

3.17
3.22

20-24

3.44
3.6

25-29

2.98
2.92

30-34

2.55

35-39

3.38

2.89
3.28

40-44

3.06
3.41

45-49

2.63
2.79

50-59

2.38
2.4

60-69

1.72
2.1

70
2014
2014

2010

88.40%

83.70%

72.60%

71.90%

65.90%

45.80%

0.70%

2.50%

Nielsen2014
Kindle25%21%

201455,000
50%260%

PublisherWeekly 2015-03-27

2007Kindle(PwC)
2014-2018

2014
2018

Global entertainment and media outlook 2014-2018

40%
201531.9%

17.1%

Hami20091020141,500
200230%

1998-2014
readmoo[]2015

APP

google

APP

Rudiger Wischnbart 2015

30%~40%
Amazon
4,000

80%2014
201145020131,20070%

/ Rudiger Wischnbart 2015 aniarc

AmazonSmashwords
AppleAmazonKobo

()()

Amazon

Pubu

AmazonPubuKobo

2014Kobo

2004GoogleGoogle Books
Google

Amazon2011Kindle25Kindle
AmazonAmazonLocal
KindleKindleKindle

/Pixabay

(The Economist)20154APP
(Hyundai)

APP()
500

APP

/campaign china

2011

POPO

2010
Wowio

/insidePOPO

2012Sony
J.K.

augmented reality ()

google

(Dentsu Aegis Network)

(Carat)
(Vizeum)(AAA)(Isobar)

(Posterscope)(iProspect)
(Amnet)

11023,000

www.dentsuaegisnetwork.com

carat.weekly@carat.com

(02) 2717-5238 ext.9285

APP

APP for Android

APP for iOS