Mediation and the Story

Guardian Foundations

Promotion of the liberal interest in the aftermath of the Peterloo

Massacre and the growing campaign to repeal Corn Laws that
flourished in Manchester during this period. [1]

il Foundations

Harmsworth wanted his news fresh,

simple and interesting. [6]

CP Scott

comment is free, but facts are sacred. [3]

a moral as well as a material existence. [3]
The Scott family put its fortune into trust to preserve the Guardian,
its independence and its editorial values faithful to its liberal
tradition. [3]

Daily Mail The National Paper

A Penny Newspaper for One Halfpenny [3]

Hurrah for the Blackshirts [4]

Guardian Geography

to consolidate the Guardian's position in the national market, and the

paper then enjoyed a decade of unchallenged dominance as the voice of
the left. [5]

Technology and the national status of the Daily Mail

In the very first issue the paper predicted, with striking foresight, the
place that the motorcar-then much derided- would occupy within a
few years. [6]

Readership

3.8 Million Readers

64.3% ABC1 Readers
35.7% C2DE Readers
[7]

843,000 Print Readership

87% ABC1 Readers
Much greater online following through
their app, website and twitter
[8]

Guardian Ethics

The voice of opponents no less than

that of friends has a right to be heard.
Comment also is justly subject to a selfimposed restraint. It is well to be frank;
it is even better to be fair. [2]

The Daily Mail's Ethics

The present day staff

maintain the spirit and ideals
of its founder that would
inform, entertain and
persuade [6]

Conclusions