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2.1.1.1. ........................................................................................6
2.1.1.2. .....................................................................................................8
2.1.1.3. .......................................................................................................9
2.1.1.4. .................................................................................................10
2.1.1.5. ................................................................................................11
2.1.1.6. ....................................................................................................11
2.1.1.7. ................................................................................................................13
2.1.2 .............................................................14
2.1.2.1. ...........................................................................14
2.1.2.2. .......................................................................17
2.1.2.3. ..............................................................................19
2.1.2.4. .........................................................20
2.1.2.5. ..................................................22
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2.1.2.7. Porter..............................................................................25
2.1.2.8. ................................................................................................................26
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2.2.2. .............................................................................29
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................39
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3.1.1. ...................................................................................................................................39
3.1.2. .................................................................................................................41
3.1.3. 19 20 ....................................................................................42
3.1.4. .......................................................46
3.1.5. ..........................................................................................................48
3.1.6. ..............................................................................................51
3.1.7. ................................................................................54

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................................................................................................................56
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3.2.3. ............................................................................................................59
3.2.4. ........................................................................................................60
3.2.5. .......................................................................................................61
3.2.6. ...........................................................................................................62
3.3.
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3.3.1. ..................................................................................64
3.3.2. ..............................................................................65
3.3.3. .....................................................................................67
3.3.4. ...................................................................69
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4.1.2. ..................................................................................................................77
4.1,3, ..............................................................................................................77
4.1.4. ......................................................................................................78
4.1.5. ....................................................................................................79
4.1.6. ..........................................................................................................81
4.1.7. .........................................................................83
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4.2.2. ....................................................................................................................................86
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4.2.4. .....................................................................................................................................86
4.3. ...........................87
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1. Chandler, A. Strategy and Structure: Chapters in the History of the American

Industrial Enterprise, MA: MIT Press, 1962, p. 13

2. Andrews, K. The Concept of Corporate Strategy, Homewood, IL: Irwin, 1971

3. Ansoff, I. Corporate Strategy, London Penguin, 1985

4. Hofer, C.W. and D. Schendel, Strategy Formulation: Analytical Concepts, West,

1978

5. Porter M., What is Strategy, Harvard Business Review, (1996), November

December

6. Grant R.M., Contemporary Strategy Analysis: Concepts, Techniques Applications,

Blackwell Business, 1998, third Edition.

7. ( .
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9. Concepts in Strategic Management and Business Policy, Ninth Edition, Thomas L.

Wheelen, J. David Hunger , New Jersey 2004

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75
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6. Clusters and the New Economics of Competition, By Michael E. Porter, Harvard

Business Review, November December 1998

7. Clusters and the new Economics of competition, By Michael E. Porter, Harvard

Business Review, November-December 1998

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2004

(1499-1999)

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76
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PORTER

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...

& 4

1. Hitt M.A., D.R., Ireland, and R.E. Hoskisson, Strategic Management: Competitiveness
and Globalization, South Western College Publishing, 2001, 4th Edition

2. Porter M., Competitive Advantage, New York, The Free Press, 1985

103
4 - - ,

3. Concepts in Strategic Management and Business Policy, Ninth Edition, Thomas L.

Wheelen, J. David Hunger, New Jersey 2004
4. : , 4 ,

, . , . , 2002

5. ICAP ,
2004

6.

2. www.dol.gr

3. www.google.com

1. www.ellinikagrammata.gr

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104
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1. Chandler, A. Strategy and Structure: Chapters in the History of the American

Industrial Enterprise, MA: MIT Press, 1962, p. 13

2. Andrews, K. The Concept of Corporate Strategy, Homewood, IL: Irwin, 1971

3. Ansoff, I. Corporate Strategy, London Penguin, 1985

4. Hofer, C.W. and D. Schendel, Strategy Formulation: Analytical Concepts, West,

1978

5. What is Strategy? By Michael E. Porter, Harvard Business Review, NovemberDecember 1996

6. Grant R.M., Contemporary Strategy Analysis: Concepts, Techniques Applications,

Blackwell Business, 1998, third Edition.

7. ( .

), 2002
8. , . , , . ,
, 1999

9. Concepts in Strategic Management and Business Policy, Ninth Edition, Thomas L.

Wheelen, J. David Hunger , New Jersey 2004

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, . , . , 2002
11. , . , 1995
12. Clusters and the new Economics of competition, By Michael E. Porter, Harvard
Business Review, November-December 1998
13. : , , 22-23

2005

14. ,
, 25/5/2005

105

15. & ,
Internet & Value Added Services, , 25 2005

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Internet & Value Added Services, , 25 2005

17. ,

..... ,
, 15 2004

18. ICAP ,
2004

19. ,

(1499-1999)

20. , . 96/ 20-42005

20. 3414/2005 279// 10.11.2005

21.
22. Hitt M.A., D.R., Ireland, and R.E. Hoskisson, Strategic Management:
Competitiveness and Globalization, South Western College Publishing, 2001, 4th
Edition

23. Porter M., Competitive Advantage, New York, The Free Press, 1985

106

1. www.ab.gr

2. www.themallathens.gr

3. www.ellinikagrammata.gr
4. www.google.com

5. www.dol.gr

6. www.patakis.gr

107