Actual

2003
2008 Sale Increase (units)
69534 72208.384615385
2674
267438.461538462
Per unit
Revenue
Net Profit

23707
1603

1648442538
111463002

1711844174.07692
115750040.538462

Market Share
Nissan
Honda
Toyota
other

1999
4.40%
6.20%
8.20%
13.20%

2003
5.60%
7.80%
10.40%
15.50%

Percentage Change
1.20%
1.60%
2.20%
2.30%

2003

2006

Close rate
26%
Close sale
69534
Forcasted Sale
267438
Unit sale increase by ICON
0
Unit sale revenue
23707
Total Revenue
$ 1,648,442,538 $
Revenue Increase
0 $
Percentage increase in rev
0
Per Unit Profit
1603
Total Profit
$
111,463,002 $
Profit
0 $

26.30%
70336
267438
802
23707
1,667,463,029
19,020,491
1%
1603
112,749,114
1,286,112

63401636.0769229
4287038.53846154

$
$

$
$

2007

2008

26.60%
71139
267438
802
23707
1,686,483,520
19,020,491
1%
1603
114,035,225
2,572,223

27%
72208
267438
1070
23707
1,711,844,174
25,360,654 $ 63,401,636
2%
1603
115,750,041
4,287,039 $ 8,145,373

$
$

$
$

Total