Professional Documents
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Project Study Report
Project Study Report
BhartiAirtel
Titled
Submitted by:
Submitted to:
2012-13
PREFACE
Project work is done to get a practical knowledge. It is done by the management student to
gain knowledge and get a professional outlook in the world of business. It is aimed for to
understand the difference between the theoretical and practical knowledge.
This project report is prepared to get practical knowledge, by preparing ourselves for present
and future analysis of the Human Resource Management & Organization policies. In this 45
days project, I have gained a lot of information and knowledge about the functioning of
Organization. Telecommunication is one of the most growing industries in our economy. I
have visited BHARTI AIRTEL at JAIPUR for 45 days i. During my management training I
am trying my level to perform my duty to collect all the necessary information to prepare this
report.
To smoothly run the organization, there are some tools needed like Marketing, Human
Resource, System, Production. Similarly Human Resource plays the important role in the
organization. There is a bloodbreath relation between organization and HR.
ACKNOWLEDGEMENT
Head of HR, Dept., for guiding me right form the inception till the successful
completion of the project. I sincerely acknowledge him/her/them for extending
their valuable guidance, support for literature, critical reviews of project and
the report and above all the moral support he/she/they had provided to me with
all stages of this project.
I would also like to thank the supporting staff of Human Resources
Department, for their help and cooperation throughout our project.
(Signature of Student)
ANIL KUMAR
(Name of the Student)
Executive Summary
Now talking about Indian Service Providers, The Indian telecom landscape has today
emerged as one of the most dynamic business segments in the country. The
telecommunication services have made a rapid stride both in quality and quantity. However
the users at large are found dissatisfied with the quality of service made available to them.
The process of technological sophistication has gained the momentum but the users are yet to
get the quality service.
The cellular industry has reached a critical juncture. Deregulation and its domino effects of
price free-for-alls, high customer churn and the increasing commoditization of services,
together with the economic slowdown and consequent budget cuts, have all taken their toll.
Companies have risen to these challenges through re-organization, revision in management
strategy, downsizing and consolidations, but global and national competitive pressures are
biting hard. They must dig deep to find business solutions that offer the scalability and
flexibility to secure the roots of their future success.
Churn can be broken down into involuntary churn, where the carrier cuts off service,
Oftentimes due to repeated nonpayment of invoices, and voluntary churn, where the customer
chooses to disconnect service. While eliminating unprofitable customers is an important goal
for carriers, this paper focuses on voluntary churn and how it can be more effectively
managed.
Churn management can be defined as the process of finding potential customers who are
considering leaving and then preventing them from churning. The purpose of churn
management is to minimize the loss due to subscribers and to maximize profits by retaining a
stable and profitable customer base.
TABLE OF CONTENTS
Page no
Preface
Acknowlegement
Executive summary
Introduction of Industry
Company Profile
Rivew of literature
Finding
suggestion
conclusion
and
CHAPTER I
INTRODUCTION
Airtel comes to you from Bharti Airtel Limited, India's largest
integrated and the first private telecom services provider with a footprint
in all the 23 telecom circles. Bharti Airtel since its inception has been at
the forefront of technology and has steered the course of the telecom
sector in the country with its world class products and services.
Bharti Airtel has been leveraging the Gallup employee engagement
framework to drive business for the last five years. Gallup Great Work
Place awards were created to recognise the efforts of Gallup clients in
using the engagement framework to drive their businesses. STEP or
Small Team Engagement Programme develops the functional and people
management skills of vertical heads by giving them challenging targets
and leadership roles in cross-functional teams in order to groom them as
future business leaders. Life helps families of employees come closer to
one another and thus helps in building a conducive work atmosphere,
says Mr. Krish Shankar, Director, HR, Bharti Airtel Ltd.
Bharti Enterprises has successfully focused its strategy on
telecom while straddling diverse fields of business. From the creation of
'Airtel', one of India's finest brands, to becoming the largest
manufacturer and exporter of world class telecom terminals under its
'Beetel' brand, Bharti has created a significant position for itself in the
global telecommunications sector. Bharti Airtel Limited is today
6
companies
like
AT&T,
Vodafone,
Verizon,
SBC
stakes. The shift of revenue from fixed to mobile and from voice to data
is accelerating. Data and media are being untethered from specific
devices or networks. Powerful new mobile devices deliver a combination
of functions previously available only from multiple tools.
The telecommunications industry was comprised of a club of big
national and regional operators. Over the past decade, the industry has
been swept up in rapid deregulation and innovation. In many countries
around the world, government monopolies are now privatized and they
face a plethora of new competitors. Traditional markets have been turned
upside down, as the growth in mobile services out paces the fixed line
and the internet starts to replace voice as the staple business.
Indian Telecom Industry
The India telecom market ranks among the fastest growing
industries in the country. The improvement in the standard of living and
the development of infrastructure and connectivity are some of the mains
reasons for the significant growth of the telecom industry. The growth is
expected to be more over the years.
Presently, there are around 200 million telephone lines in India
which make it the third largest phone network in the world after China
and the US. Today, the telecom market in India enjoys a growth rate of
around 45 % which is the highest in the whole world.
India continues to be one of the fastest growing telecom markets in
the world. Reforms introduced by successive Indian governments over
the
last
decade
have
dramatically
changed
the
nature
of
track growth of the Indian telecom industry has made it a key contributor
to Indias progress. India adopted a phased approach for reforming the
telecom sector right from the beginning. Privatization was gradually
introduced, first in value-added services, followed by cellular and basic
services. An independent regulatory body, Telecom Regulatory Authority
of India (TRAI), was established to deal with competition in a balanced
manner. This gradual and thoughtful reform process in India has favored
industry growth. Today, there are more than 225 million telecom
subscribers in India. Every month, 6-7 million new subscribers are added.
Upcoming services such as 3G and WiMax will help to further augment
the growth rate. Furthermore, the Indian economy is slated to sustain its
7-9 per cent growth rate in the near future. This is supported by the
political stability that the country is experiencing currently. Indias
demographic outlook makes it one of the largest markets in the world. A
conducive business environment is also created by a favorable regulatory
regime. There exists enormous business potential for telecom companies
on account of the countrys low teledensity, which is close to 19 per cent
presently. The Indian telecom industry is growing at the fastest pace in
the world and India is projected to be the second largest telecom market
globally by 2011
The Indian Telecommunications network with 200 million
connections is the fifth largest in the world and the second largest among
the emerging economies of Asia. Today, it is the fastest growing market in
the world and represents unique opportunities for U.S. companies in the
stagnant global scenario.
10
Mobile
Airtel has nationwide presence and is the market leader with a
market share of almost completely (as of May 2010). It is 6th most
valued brand according to an annual survey conducted by Brand
Finance and The Economic Times in 2010.
On 19 October 2004, Airtel announced the launch of a BlackBerry
Wireless Solution in India. The launch is a result of a tie-up between
Bharti Tele-Ventures Limited and Research In Motion (RIM).
The Apple iPhone 3G was rolled out in India on 22 August 2008 by
Airtel & Vodafone. Both the cellular service providers rolled out
their AppleiPhone 3GS in the first quarter of 2010. However, high prices and
contract bonds discouraged consumers and it was not as successful as the
iPhone is in other markets of the world. The Apple iPhone 4 was
introduced on 27 May 2011 by Airtel & Aircel. The iPhone 4S in India
was available on Airtel and Aircel. While in other countries carrier locked
phones (phones using the network only of carrier from which they are
brought) have less price compared to fully unlocked phones (phones
having the allowance of using any network supported) the carrier of India
Sell at the same price of an unlocked version and are available more
expensive than other countries, and therefore having less buys.
3G
On 18 May 2010, 3G spectrum auction was completed and Airtel
will have to pay the Indian government 12,295 crore (US$2.7 billion) for
spectrum in 13 circles, the most amount spent by an operator in this
auction.
Airtel
won
3G
licences
in
13
telecom
circles
of
an
agreement
India, Nokia
Siemens
Networks (NSN)
and Huawei
12
in talks with other service providers to roll out the services in the
remaining 10 circles as part of its roaming offerings.
Airtel had about 3 million 3G subscribers as of May 2011.
4G
On 19 May 2010, the broadband wireless access (BWA) or 4G
spectrum auction in India ended. Airtel paid 3314.36 crores for spectrum
in 4 circles. The circles it will provide 4G in are Maharashtra, Karnataka,
Punjab and Kolkata.
Airtel has selected Nokia Siemens Networks to build and operate
its TD-LTE network in Maharashtra.
Airtel is expected to launch 4G services in by the end of 2012
using TD-LTE technology in 2.3 GHz frequency band.
VAS Fraud
There has been lot of criticism about Airtel for its unauthorised
VAS activation. Many of its services were activated automatically
according to a complaint forum. Several thousands of users were falsely
billed, for example downloading wallpaper or ringtones. In return Airtel
launched STOP/START 121 services for such issues. Alternatively, you
can sign up on the "Do Not Disturb" list to avoid all telemarketing calls
and SMSes.
Controversy
Bharti Airtel (India) along with Loop Mobile, Idea Cellular,
Reliance Communications and Vodafone was issued notices by Telecom
Regulatory Authority of India (TRAI) for violation of Mobile number
13
14
Easy
is
platform
that
provides
access
to
15
Android-based tablet
Beetel Teletech Ltd., a unit of Bharti Enterprises Ltd., on 18
August launched a 9,999 rupees ($220) 7-inch tablet in India based on
Google Inc.'s Android operating system. The offering is intended to
capitalize on the expected demand for cheap computing devices in the
world's fastest-growing and second-largest mobile phone market.
Rest of the World
Africa
Bangladesh
Sri Lanka
Channel Islands: Jersey and Guernsey
On 1 May 2007, Jersey Airtel and Guernsey Airtel, both wholly
owned subsidiaries of the Bharti Group, announced they would launch
mobile services in the British Crown Dependency islands of Jersey
and Guernsey under the brand name Airtel-Vodafone after signing an
agreement with Vodafone. Airtel-Vodafone operates a 3G network in
Jersey and Guernsey.
Jersey and Guernsey are British Crown Dependencies. They are not
independent countries. Therefore, Airtel's countries of operation is
considered to be 19.
Subscriber Base
Bharti Airtel has about 243.336 million subscribers worldwide
232.95 million in India and South Asia and 50.949 million in Africa as of
16
17
18
19
METHODOLOGY
Research in common parlance refers to a search for knowledge.
One can also define research as a scientific and systematic search for
pertinent information as a specific topic. In fact, research is an of
scientific investigation.
The Advanced Learners Dictionary of Current English lays down
the meaning of research as a careful investigation or inquiry specially
through search for new facts in any branch of knowledge. Redman and
More define research as a systematized effort to gain new knowledge.
Some people consider research as movement, a movement from the
known to the unknown. It is actually a voyage of discovery. We all
possess the vital instinct of inquisitiveness makes us probe and attain full
and fuller understanding of the unknown. This inquisitiveness is the
mother of all knowledge and the method, which man employs for
obtaining the knowledge of whatever the unknown, can be termed as
research.
Defining the research problem:
A researcher must find the problem and formulate it so that it
becomes susceptible to research. Like a medical doctor, a researcher must
examine all the symptoms (observed by him) concerning a problem
before he can diagnose correctly. And therefore, I have also defined the
research problem i.e. to study consumer trends, behaviour, preferences
and level of satisfaction in Airtel communication Ltd.
20
PRIMARY OBJECTIVES: To identify the market standing of the airtel limited with its
competitive telecom companies.
To study and analyze the perception status and the movement of
the airtel services along with its competitors.
SECONDARY OBJECTIVES: Find out the potential market and also prefer to write for
competitive.
Find out the potential customers, who can be very beneficial for the
company.
To make aware the customer about companys services and to
educate them and aware about the different benefits.
To have a healthy conversation with customer to build a good
relationship, to find out the problem related with the service of the
company.
To motivate the customer towards companys services and to
collect the meaningful suggestion for company betterment.
To formulate the competitive marketing strategies to have better
approach to the customer.
To study the present, past and response of customer towards the
services of airtel.
21
RESEARCH DESIGN
Marketing research is often concerned with the behaviours of the
consumer in the respect marketing research have drawn heavily on the
behavioural. Sciences such a psychology and sociology in fact the
contribution of these science to marketing research have been very
significant especially with regard to two aspect.
1. The research technique used by psychology and they have amply
used sociologists being of considerable relevance to marketing
researchers.
2. The concept and the theories of these behavioural sciences are also
proved to be relevant to market researcher.
Type of information to be collected:
a. Phrasing of the questionnaire.
b. Order or sequence of the question.
c. Number of question to be asked.
d. Lay out of the questionnaire.
22
LIMITATIONS
In this project, I have tried to present facts with figures penetrating
to my survey skill it has some limitation, which are there in this
project need identification.
The sample survey is done on a very small number of people thus
the results drawn may be different from the opinion of the universe.
The time of two months is very less for covering all the aspects of
the project.
The feedback received from the individuals is according to his
perception, limited exposure and personal knowledge level.
Very less time was there for interacting with corporate clients.
Problem in meeting with the concern person without appointment.
The last but not the least is that the database which I gathered from
the websites is not so reliable because many times I face a
difficulty to find the address of the companies and sometimes the
companies change the address and not upgrade in the websites due
to which I waste my time as well as money also.
23
CHAPTER SCHEME
The introductory chapters deals with the introduction, evolution of
market scope of the study, statement of the problem, objectives,
Hypothesis, methodology, statistical tools and limitation of the
study.
The second chapter include the profile of the study, company
profile and area of the study.
The third chapter consists of review of literature.
The fourth chapter contains of analysis and interpretations of data
relating to Airtel cellular service.
The final chapter resume consolidates findings, suggestions and
conclusion.
24
CHAPTER II
COMPANY PROFILE
Telecom giant Bharti Airtel is the flagship company of Bharti
Enterprises. The Bharti Group, has a diverse business portfolio and has
created global brands in the telecommunication sector. Bharti has recently
forayed into retail business as Bharti Retail Pvt. Ltd. under a MoU with
Wal-Mart for the cash & carry business. It has successfully launched an
international venture with EL Rothschild Group to export fresh agri
products exclusively to markets in Europe and USA and has launched
Bharti AXA Life Insurance Company Ltd under a joint venture with
AXA, world leader in financial protection and wealth management.
Airtel comes to you from Bharti Airtel Limited, Indias largest
integrated and the first private telecom services provider with a footprint
in all the 23 telecom circles. Bharti Airtel since its inception has been at
the forefront of technology and has steered the course of the telecom
sector in the country with its world class products and services. The
businesses at Bharti Airtel have been structured into three individual
strategic business units (SBUs) - Mobile Services, Airtel Telemedia
Services & Enterprise Services. The mobile business provides mobile &
fixed wireless services using GSM technology across 23 telecom circles
while the Airtel Telemedia Services business offers broadband &
telephone services in 95 cities. The Enterprise services provide end-toend telecom solutions to corporate customers and national & international
long distance services to carriers. All these services are provided under
the Airtel brand
25
Airtel Brand
Airtel was born free, a force unleashed into the market with a
relentless and unwavering determination to succeed. A spirit charged with
energy, creativity and a team driven to seize the day with an ambition
to become the most globally admired telecom service. Airtel, in just ten
years of operations, rose to the pinnacle of achievement.
As India's leading telecommunications company Airtel brand has
played the role as a major catalyst in India's reforms, contributing to its
economic resurgence.
Today we touch peoples lives with our Mobile services, Telemedia
services, to connecting India's leading 1000+ corporate. We also connect
Indians living in USA, UK and Canada with our call home service.
VISION & PROMISES
By 2011 Airtel will be the most admired brand in India:
Loved by more customers
Targeted by top talent
Benchmarked by more businesses
We at Airtel always think in fresh and innovative ways about the
needs of our customers and how we want them to feel. We deliver what
we promise and go out of our way to delight the customer with a little bit
more
26
27
(c) New buildings also incorporate the concept of and Energy Wheel
which optimises energy efficiency in buildings. The AC system in our
buildings adds a certain amount of fresh air periodically; In the process of
adding this fresh air the cool air within the building vents out which may
result into higher usage of energy to bring the cooling/ temperature back.
The Energy Wheel concept ensures that as we bring the fresh air in it is
pre-cooled thereby optimizing energy efficiency.
(d) Air quality is checked periodically in all Bharti Airtel offices, and
based on the results, duct cleaning, carpet cleaning, chair and sofa
shampooing is undertaken. Water quality is also monitored in cooling
towers for DG sets and Air Conditioner systems so that water born
diseases such as legionella, etc. are avoided.
(e) Use of air curtains on major office exits and double glazing also
results in significant energy saving.
(f)At the time of oil change in DG sets etc. the discarded oil for disposal
is only sent to companies/ vendors approved by the Central Pollution
Control Board (CPCB) for proper disposal as per CPCB approved
processes. All Bharti Airtel offices follow the basic requirements
specified by the Pollution Control Board) and ensure statutory
compliance.
(g) All Bharti Airtel offices have fire alarm systems. Periodic fire drills
are carried out in Bharti Airtel offices as a practice. All Airtel offices are
provided with First Aid boxes and have identified people as First Aid
specialists.
Community Initiatives
29
30
31
Metros
Hyderabad 8,947,870
Chennai 2,947,870
Delhi 7,420,171
Mumbai 3,263,688
Kanpur - 3,259,687
Kolkata 3,181,073
"A" Circle
Andhra Pradesh 15,329,598
Gujarat 5,980,024
Karnataka 14,004,247
Maharashtra 7,865,425
Tamil Nadu 9,157,295
"B" Circle
Haryana 1,856,093
Kerala 3,383,097
Madhya Pradesh 8,527,584
32
Punjab 5,946,742
Rajasthan 12,001,442
Uttar Pradesh (East) 11,455,638
Uttar Pradesh (West) 5,475,843
West Bengal 7,592,487
"C" Circle
Assam 2,828,490
Bihar 13,901,163
Himachal Pradesh 1,528,727
Jammu and Kashmir 1,879,828
North Eastern States 1,748,202
Orissa 4,989,102
Airtel is the market leader in India with about 152,495,219 out of the
total 745,000,000 subscribers in India or about 20.46% market share as of
December 2010.
The Brand Trust Report published by Trust Research Advisory, places
Airtel as the only mobile operator in the top 10 most trusted brands in
India.
33
MTN
In May 2008, it emerged that Bharti Airtel was exploring the
possibility
of
buying
the MTN
Group,
South
Africa-based
with the latest technology including its multi standard RBS 6000 base
station.As part of the modernization, Ericsson will also provide
technology consulting, network planning & design and network
deployment.Ericsson has been the managed services and network
technology partner in the Asian operations.
Signature tune
The signature tune of Airtel is composed by Indian musician A. R.
Rahman. The tune became hugely popular and is the world's most
downloaded mobile music with over 150 million downloads. A new
version of the song was released on 18 November 2010, as part of the
rebranding of the company. This version too was composed by Rahman
himself.
35
AIRTEL CUSTOMERS
Bharti had 7.99 Cr subscribers, as on September 30, 2011, an
increase in the total subscriber base of 57% over the corresponding period
last year and maintained its leadership position through an improved
market share of all India wireless subscribers at 24.6% as on September
30, 2011, up from 23.4% corresponding to the same period of last year.
Commenting on the results and performance, Mr. Sunil Bharti
Mittal, Chairman & Managing Director, Bharti Airtel Limited, said
With record customer additions every month, Airtel continues to
consolidate its leadership position in the market. The successful launch of
DTH service has provided another opportunity to the brand to strengthen
its connect with the customers, while generating a new revenue stream.
Bharti Airtel Limited - Summary of Consolidated Financial
Statements - represents Consolidated Statement of Income as per United
States Generally Accepted Accounting Principles (US GAAP)
(A mount in Rs. Cr, expert ratios)
Quarter Ended
Particulars
Audited
Total revenues
9,020
3,337
42%
EBITDA
3,699
2,710
37%
2,597
20%
1,747
13%
36
Net income
2,046
1,614
27%
Operating Highlights
(Figures in nos, except ratios)
Sept. June
Particulars
Unit 30,
30,
2011 2010
Customers
on
Growth
our
Network
Mobile Services
48,876
59%
Tel-media Services
2,075
21%
Total
50,951
57%
Market Share
Bharti Airtel
24.96
Reliance
Communication
18.22
Vodafone Essar
17.76
BSNL
12.19
Idea Cellular
9.88
Tata Teleservices
9.54
Others
7.45
37
38
Investor Relations
Creating value for our customers, employees, investors, partners,
vendors and the society at large lies at the root of our fundamental
business strategy. Our core principles of trust and transparency have
come a long way in helping us develop and nurture long-term
relationships with our key stakeholders. Our performance exudes from
our belief in and commitment to the telecom sector; and translates into
creating innovative exciting opportunities for one and all.
We are one of Indias leading providers of telecommunication
services with a nationwide presence in all the 23 licensed jurisdictions
(also known as Telecom Circles). We served an aggregate of 82,748,790
customers as of October 31, 2011; of whom 80,199,747 subscribe to our
GSM services and 2,549,043 use our Telemedia Services either for voice
and/or broadband access delivered through DSL. We are the largest
wireless service provider in the country, based on the number of
subscribers as of October 31, 2011. We also offer an integrated suite of
telecom solutions to our enterprise customers, in addition to providing
long distance connectivity both nationally and internationally. We have
recently forayed into media by launching our DTH Services in October
2011. All these services are rendered under a unified brand Airtel.
39
Fact sheet
Name
Business Description
Established
Proportionate Revenue Rs. 270,122 million (year ended March 31, 2011Audited)
Rs. 184,202 million (year ended March 31, 2007Audited)
As per Indian GAAP Accounts
Proportionate EBITDA Rs. 114,018 million (year ended March 31, 2011
- Audited) Rs. 74,407 million (year ended March
31, 2007 - Audited) As per Indian GAAP
Accounts
Shares in Issue
Listings
40
(NSE)
Market Capitalisation
Customer Base
80,199,747
GSM
mobile
and
2,549,043
Airtel
is
one
of
Indias
leading
providers
of
SingTel
. The investment
44
May 26, 2011: Airtel was honoured with the prestigious 'Wireless
Service Provider of the Year' award at the 2011 Frost & Sullivan
Asia Pacific ICT Awards.
April 17, 2011: Bharti Airtel had the distinction of being amongst
20 companies worldwide and the only one in India , to be honoured
with the 'Gallup Great Workplace Award'.
April 8, 2011: Airtel adjudged as the 'Best Carrier India' at the
Telecom Asia Award 2011. The Telecom Asia Awards, constituted
by the Telecom Asia magazine, seek to recognize outstanding
performances of companies and individuals in the Asian
telecommunication industry based on criteria such as financials,
market standing, technology and corporate governance.
Shares
The equity shares of Bharti Airtel are currently listed on National
Stock Exchange of India Limited (NSE) and The Stock Exchange,
Mumbai, (BSE). Bharti Airtel offered 185,336,700 equity shares in the
initial public offering (IPO) and raised Rs 8,340.15 million through this
process. The shares were oversubscribed 2.56 times.
With this IPO, Bharti Airtel established certain important
landmarks in the history of the Indian capital market. Together with being
the first 100% book building process that this country has seen, the listing
was completed within a record time of ten working days. of the close of
the issue. Moreover the process of allotment and issue of shares was also
completed within one day of the last day of pay-in.
45
The book running lead managers for the IPO were JM Morgan
Stanley and DSP Merrill Lynch and the registrars to the issue was Karvy
Consultants Limited.
46
Area Profile
Introduction
The unit deals with a detail study of the Salem city. It includes
geographical location, surroundings, Population, Offices, industrial
background.
Geographical Location
Salem is located at average elevation is 278 m (912 ft).
The city of Salem lies in the north central part of Tamil Nadu and is
surrounded
by
hills
on
all
sides
viz. Nagaramalai to
the
in
India.
Companies
TANMAG have mines here. The Leigh Bazaar market is a large regional
market for agro products.
Silk and cotton fabrics from Salem are sold throughout Tamil Nadu
and are a big buy. The Indian Institute of Handloom Technology, the
second of its kind in India, is found here. Salem is one of the chief
producers of customary silver anklets, which are a rage with the womenfolk here. The Leigh Bazaar market is known for selling agricultural
47
Being one of the fastest growing tier II cities, the Tamil Nadu
government and ELCOT are planning to establish an IT park in Salem
covering about 160 acres (0.65 km2). SAIL is planning a Steel SEZ inside
the Salem Steel plant covering about 250 acres (1.0 km2)
There is an exclusive Electrical and Electronics Industrial Estate in
the Suramangalam area of Salem town. Coimbatore-Erode-Salem stretch
was well known for Industries and Textile processings and it is
announced
as Coimbatore-Salem
Industrial
Corridor and
further
48
49
COMPANYS PLANS
Prepaid Plans
Are you wary of committing yourself to a date for making your bill
payments? Is it too much of a bother for you to remember dates for bill
payments? Do you often end up paying late fees against your monthly
utility services bills? Do you end up spending too much if you have the
option to pay the bill later?
Think over for if one of these represents you, we have a solution
for you. Start thinking prepaid is our advise!
So what exactly is this prepaid! It is simply a way of going cellular
by paying for the talk time in advance. For eg if you feel that you need Rs
300 worth of talktime for a month, you can buy a recharge coupon which
gives you that much talktime on your cellphone. Once that money gets
exhausted you can buy another recharge coupon for the same or different
denomination depending on your future need.
Prepaid allows you to be in control of your cellular expenses even
while you are spending. You will be surprised that today In India, Prepaid
connections account for almost 60 to 70 percent of the total new entrants
into cellular telephony. Thats because almost everyone of us wants to be
in control of our cellular expense.
50
Some of the many advantages that you enjoy with Airtel Pre-Paid...
Total Cost Control
Enjoy the liberty of total cost control with your Airtel Pre-paid! Recharge as much as you feel the need to! Now that's what we call complete
freedom!
No Rentals
Buy an Airtel prepaid card without having to pay any rentals!
No deposits
Your Airtel prepaid card comes without you having to pay heafty
deposits!
STD/ISD facility till the last rupee
Now experience complete freedom like never before with Airtel! Our
STD/ISD facility allows you to make long distance calls in India and
Overseas from your cellular phone!
Instant Balance Inquiry
Check your talk-time instantly by calling our toll-free number!
60 second pulse
Airtel provides you with a 60-second pulse rate! Freedom for you to
experience like never before!
Instant Recharge
Avail of instant recharge on your Airtel prepaid card with just a few
simple steps!
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51
when you want to, not just through words but ideas, emotions and
feelings. To give you the unlimited freedom to reach out to your special
people in your special way.
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respective regions to ensure that you get uninterrupted coverage
throughout. We currently provide roaming coverage in more than 1000
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roaming in 56 countries across 101 networks.
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1000 cities across India. To subscribe to National Roaming, you have to
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Customer Care
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feedback or query on our Products & services? You can call us, send us
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If you are on Airtel postpaid, just call us on 9897012345 or toll free 121
53
54
CHPTER III
REVIEW OF LITERATURE
MARKET ANALYSIS
A sound marketing is programmed should start with a careful
analysis of the market demand for a product r service. A market is usually
thought of as the total number of prospective customers for products n a
country. The marketer, often use terms like, available markets, served and
penetrated markets.
MARKET AND MARKETING
The root word in the term marketing is market. Market is a group
of potential customers for a particular product who are willing and able to
spend money or exchange other resources to obtain the product.
Marketing is focused on the market place. Infect the shoppers of post
generations, the words marketing meant to buy groceries. Function of
marketing activities is to bring buyers and sellers together.
Consists of consumer oriented mix of business activities planned
and implemented by the marketer to facilitate the exchange or transfer of
goods, services, and ideas, so that both parties profit in some way.
A market is a group of potential customers for a particular product
who are willing and able to spend money or exchange other resources to
obtain the product. Good or service is a consumer product sold in the
consumer market organization is buying an organizational or business.
Market conditions more conducive the sale prospects. The transport work
and its expansion are necessary for the easy flow of goods for the market.
Market, can be classified into Rural market, Agricultural market, primary
55
village market, primary whole sale market etc., Consumer market refers
to the market for goods and services purchased by individual and
households to satisfy their consumption desires.
The term market does not mean any particulars market place in
which things are bought and sold but the whole of any region in which
the buyers and sellers are in such inter course with one another that the
prices of the same goods tend to be equalized easily and quickly. It is the
process of planning executing the conception, pricing, promotion and
distribution of ideas and services to crate exchange will satisfy individual
and
organizational
objectives
keeping
customers
and
building
56
58
For businesses:
Strategic - your offering is in some way important to the enterprise
mission, objectives and operational oversight. For example, a service that
helped evaluate capital investment opportunities would fall into this
domain of influence. The purchase decision for this category of offering
will be made by the prospect's top level executive management.
Operations - your offering affects the general operating policies and
procedures. Examples might be, an employee insurance plan or a
corporate wide communications system. This purchase decision will be
made by the prospect's top level operations management.
Functional - your offering deals with a specific function within the
enterprise such as data processing, accounting, human resources, plant
maintenance, engineering design, manufacturing, inventory control, etc.
This is the most likely domain for a product or service, but you must
recognize that the other domains may also get involved if the purchase of
the product or service becomes a high profile decision. This purchase
decision will be made by the prospect's functional management.
59
60
61
CHAPTER IV
DATA ANALYSIS AND INTERPRETATION
The data collected by the researcher were analyzed thoroughly and
they were also interpreted by applying statistical tools. The interpretation
of all the table were given as follows.
TABLE 4.1
CLASSIFICATION OF RESPONDENTS ACCORDING TO THEIR
GENDER
Gender
No. of respondents
Percentage
Male
50
40
Female
75
60
125
100
Total
Source: Primary data
62
CHART 4.1
CLASSIFICATION OF RESPONDENTS ACCORDING TO THEIR
GENDER
40%
Male
Female
60%
63
TABLE 4.2
CLASSIFICATION OF RESPONDENTS ACCORDING TO THEIR
AGE
Age group
No. of respondents
Percentage
Below 20
6%
20 - 30
27
22%
30 - 40
40
32%
40 - 50
23
18%
Above 50
27
22%
125
100%
Total
Source: Primary data
64
65
CHART 4.2(a)
CLASSIFICATION OF RESPONDENTS ACCORDING TO THEIR
AGE
Percentage
Percentage
32%
22%
22%
18%
6%
Below 20
20 - 30
30 - 40
66
40 - 50
Above 50
TABLE 4.3
CLASSIFICATION OF RESPONDENTS ACCORDING TO THEIR
OCCUPATION
OCCUPUTION
No. of respondents
Percentage
Business
50
40%
Professional
13
11%
12
9%
50
40%
125
100%
Government
Employee
Student
Total
Source: Primary data
67
CHART 4.3(a)
CLASSIFICATION OF RESPONDENTS ACCORDING TO THEIR
OCCUPATION
40%
40%
11%
9%
Business
68
Student
TABLE 4.4
RESPONDENTS USING MOBILE CONNECTION STATUS
Mobile
No. of respondents
Percentage
Yes
120
96
No
125
100
Connection
Total
Source: Primary data
69
CHART 4.4
RESPONDENTS USING MOBILE CONNECTION STATUS
4%
Yes
No
96%
70
TABLE 4.5
KNOWN THE NO. OF TELE COMPANIES
Companies
In Number
Percentage
6
5
4
Not confirm
Total
75
37
5
8
125
60%
30%
4%
6%
100
71
CHART 4.5
KNOWN THE NO. OF TELE COMPANIES
70%
60%
60%
50%
40%
30%
30%4
Not confirm
20%
10%
0%
4%
6%
Percentage
72
TABLE 4.6
Company Name
In Number
Percentage
Airtel
40
32%
Idea
19
15%
Reliance
9
7%
Vodafone
40
32%
BSNL
17
14%
Total
125
100
RESPONDENTS USING COMPETITIVE MOBILE SERVICE
73
CHART 4.6
RESPONDENTS USING COMPETITIVE MOBILE SERVICE
35%
32%
32%
30%
25%
20%
Airtel
15%
10%
Idea
15%
Reliance
Vodaphone
7%
5%
0%
Percentage
74
14%
BSNL
Table: 4.7
IMPORTANCE REGARDING SERVICE
Connectivity
Coverage
Roaming
Local Call
All
Total
In Number
15
31
26
19
34
125
Percentage
12%
25%
21%
15%
27%
100%
75
Chart: 4.7
IMPORTANCE REGARDING SERVICE
Percentage
All; 27%
Connectivity; 12%
Coverage; 25%
Roaming; 21%
76
Table: 4.8
FEATURE OF AIRTEL FORCED PEOPLE SERVICE
Advertisement
Connectivity
Schemes
Goodwill
Total
In Number
44
25
12
44
125
Percentage
35%
20%
10%
35%
100%
77
Chart : 4.8
FEATURE OF AIRTEL FORCED PEOPLE SERVICE
50
45
40
35
35
35
30
25
20
20
15
10
10
5
0
Advertisment
Connectivity
78
Schems
Goodwill
Table: 4.9
FEATURE OF AIRTEL IS BETTER THAN THE PEOPLES
PREVIOUS CELLULAR SERVICE
Advertisement
Connectivity
Schemes
Total
In Number
31
75
19
125
Percentage
25%
60%
15%
100%
79
Chart: 4.9
FEATURE OF AIRTEL IS BETTER THAN THE PEOPLES
PREVIOUS CELLULAR SERVICE
80
Schemes; 15%
Advertisment; 25%
Connectivity; 60%
81
Table 4.10
TYPE OF ADVERTISEMENT MOSTLY LIKE BY PEOPLE IN
AIRTEL
Audio Visual
Audio
Print
Total
In Number
106
16
3
125
Percentage
85%
13%
2%
100%
82
Chart: 4.10
TYPE OF ADVERTISEMENT MOSTLY LIKE BY PEOPLE IN
AIRTEL IS
Audio; 13%
Print; 2%
83
TABLE 4.11
CELEBRITY LIKED BY PEOPLE VERY MUCH IN AIRTEL
Sachin
Sharukh
A.R.Rahman
Kareena
Total
In Number
69
47
6
3
125
Percentage
55%
38%
5%
2%
100%
84
CHART 4.11
CELEBRITY LIKED BY PEOPLE VERY MUCH IN AIRTEL
Sachin 55%
Shahrukh 38%
Kareena 2%
A.R. Rehman 5%
TABLE 4.12
85
Yes
No
Cant Say
Total
In Number
106
16
3
125
Percentage
85%
13%
2%
100%
86
CHART 4.12
PEOPLE TAKE BENEFITS OF SCHEMES OFFERED BY AIRTEL
2%
13%
Yes(85%)
No(13%)
Cann`t say(2%)
85%
87
TABLE 4.13
PEOPLE LIKE MOST IN AIRTEL PACKAGE
Nokia + Airtel
Airtel Magic
Airtel Post paid
Airtel Broadband
Total
In Number
108
6
10
1
125
Percentage
86%
5%
8%
1%
100%
88
CHART 4.13
PEOPLE LIKE MOST IN AIRTEL PACKAGE
Airtel Magic; 5%
Postpaid services; 8%
Nokia+Airtel; 86%
89
TABLE 4.14
PEOPLE LIKE THE AIRTEL PLANS
Pre paid
Post paid
Total
In Number
100
25
125
Percentage
80%
20%
100%
90
CHART 4.14
PEOPLE LIKE THE AIRTEL PLANS
Percentage
20%
Pre-paid
Post-paid
80%
91
TABLE 4.15
RESPONDENTS PHONE BOOK IN AIRTEL USERS
In Number
75
28
22
125
Percentage
60%
22%
18%
100%
92
CHART 4.15
RESPONDENTS PHONE BOOK IN AIRTEL USERS
Percentage
60%
22%
18%
30% to 70%
93
TABLE 4.16
THE RESPONDENTS LIKE TO CHEAPEST AIRTEL SERVICES
Service
Low cost internet
No. of Respondents
Percentage
17
13.6%
23
18.4%
30
24%
55
125
44%
100%
service
Free ringtones
Low cost night time
call charges
Rate cutters
Total
94
TABLE 4.16
THE RESPONDENTS LIKE TO CHEAPEST AIRTEL SERVICES
Percentage
44.00%
13.60%
18.40%
95
24.00%
TABLE 4.17
THE RESPONDENTS LIKE TO RECHARGE IN AIRTEL
SERVICES
Recharge type
Full talk time
SMS booster
Limited time full
No. of Respondents
50
39
Percentage
40%
31%
10
8%
26
125
21%
100%
talk time
Recharge cards
Total
96
TABLE 4.17
THE RESPONDENTS LIKE TO CHEAPEST AIRTEL SERVICES
Percentage
40%
31%
21%
8%
97
TABLE 4.18
RESPONDENTS OPINION IN AIRTEL SERVICE NO.1 IN INDIA
Opinion
Yes
No
Total
No. of Respondents
100
25
125
Percentage
80%
20%
100%
98
CHART 4.18
RESPONDENTS OPINION IN AIRTEL SERVICE NO.1 IN INDIA
Percentage
No; 20%
Yes; 80%
99
TABLE 4.19
RESPONDENTS OPINION IN AIRTEL CALL CHARGES
Opinion
Highly satisfied
Satisfied
Dissatisfied
Total
No. of Respondents
34
70
22
125
Percentage
27%
56%
17%
100%
100
CHART 4.19
RESPONDENTS OPINION IN AIRTEL CALL CHARGES
Percentage
Percentage
60%
56%
50%
40%
30%27%
20%
17%
10%
0%
Highly satisfied
Satisfied
101
Dissatisfied
TABLE 4.20
RESPONDENTS OPINION IN AIRTEL OFFERS
Opinion
Highly satisfied
Satisfied
Dissatisfied
Total
No. of Respondents
58
47
20
125
Percentage
46%
38%
16%
100%
102
TABLE 4.20
RESPONDENTS OPINION IN AIRTEL OFFERS
Percentage
0.5
1.5
103
2.5
3.5
CHPTER V
FINDINGS, SUGGESTIONS AND CONCLUSION
FINDINGS
The data shows that the total sample size of 125 people taken
randomly for the research, 120 person out of then taken mobile with
them. This segment comprise of professions, businessperson, service man
& students.
About awareness of Telecom Company in Salem Town the data
collected shows that 60% of the people knows about all the telephone
companies dealing in Salem Town market, 30% of person knows only
few companies, 5% of person knows only one company, 5% are not
knowing another company.
The segment belong to business like to have Post paid connection.
Whereas students, professional and service persons give their preference
to Prepaid connection.
When the preferences for mobile phone connections were asked,
results drawn that 40% of persons prefer to take AirTel because they
believe in AirTels better coverage & cheaper rates after AirTel, 20% of
people opt TATA indicom services because of its cheaper rate and flexible
schemes, then Reliance is only 25% . Airtel is rich in attractive schemes
and plans for business persons and persons related to corporate world.
104
SUGGESTION
The Study was conducted in to very vast group of respondents and so
its reflections and interpretations provide a suggestion platform me as:
1. No charge for SMS advertising
2. Advertising should not be over contend, like Advertisements via email
3. Small jingle and funny massage must be used preferably
4. Approach of Advertising should not be like T.V. Advertising but it
must be in SMS Flash or in funny tone.
It these suggestion and limitations will entertained properly they
should be very brighter. SMS Advertising world semester, Innovative and
creative way of Advertising.
105
CONCLUSION
Among its priorities it now counts new economic and social concerns
as the information society develops: national coverage is a major issue
and Airtel intends to play its part to protect the interests of all consumers.
To this backdrop, a new regulatory organisation is emerging. It must
supply regulatory activity with new tools to encourage lasting
competition in the telecommunications sector. It must also contribute to
the development of a more consistent UP west market that is better able
to face up to the challenges of the information society within the context
of globalisation.
After thorough analysis and interpretation of result obtained I studied
overall consumer trends in Airtel Telecommunication Ltd. How people
react to its services and schemes. How company attract its customer by
adopting effective strategies. In the last the conclusion is drawn through
this research that being the biggest and oldest network of mobile
telecommunication in Uttar Pradesh West, having good quality of service,
taking along a big part of people aware about Airtel, it is subsisting hard.
For Airtel connection most of customers are professional and business
segment.
Good service is the way to retain clients
106
BIBLIOGRAPHY
William G. Zikmund Micheal.D Basic Marketing, Anico west
publishing company.
Richard J.Semenik Gary J.Bamossy A Global perpective,
Principles of marketing, College division south western publishing
company, 1998.
A.K.Phophalia, sarita Sharma, G.R.Bastia, Marketing management
Analysis
planning
and
control,
107
Kanislcha
Publisher
and
Address
Gender
(c)30-40
(d)40-50
e) above 50
(b) Professional
(c)Government Employee
(d) Student
b. No
(b) 5
(c) 4
(b) Reliance
108
(d)Vodafone
(b) Coverage
(c) Roaming
e) All
b) Connectivity
c) Schemes
d) Goodwill
b) Connectivity
c) Schemes
b)NO
b) AIRTEL MAGIC
c) Postpaid services
d) Airtel Broadband
109
b)30% - 70%
c)
b) Free Ringtones
d) Rate cutters
b) SMS cards
d) Recharge cards
b) No
b) Satisfied
c) dissatisfied
b) Satisfied
c) dissatisfied
110
111