BAB 1
PENDAHULUAN
1.1 _Latar Belakang Masalah
PT. EONIX OLECTRUM NOUSA aktif pada tahun 2007. Kegiatannya adalah
perdagangan besar mesin, suku cadang, kabel dan perlengkapannya. PT. EONIX menjual
produk produk mereka pada perusahaan perusahaan dan juga toko-toko dengan cara
menawarkan produk mereka melalui email, sales dan relasi yang mereka miki. PT EONIX
menawarkan solusi bagi perusahaan, toko atau konsumen lainnya bila ingin mendapatkan
kabel dengan cepat yang berkualitas dengan harga bersaing,
Setiap bisnis pastilah kita memiliki saingan tidak terkecuali pada bisnis ini, sehingga
perlu adanya usaha untuk memiliki strategi yang efektif agar mampu bersaing di lingkungan
bisnisnya dan memenangi persaingan tersebut, maka masalahnya adalah strategl apakah
yang tepat dan harus dipakal oleh PT. EONIX agar semakin mampu bersaing dan semakin
‘mampu memenuhi keinginan para konsumen, tetapi tetap dapat didukung oleh kemampuan
perusahaan, Persaingan merupakan suatu hal yang wajar dan merupakan hal tidak bisa
dihindari dalam melaksanakan suatu bisnis. Suatu bisnis yang tidak mampu bersaing dalam
lingkungan pasarnya, maka akan Kehilangan para pelanggannya atau para pelanggan
tersebut akan pindah dan menjadi pelanggan untuk para pesaing bisnisnya. Persaingan
bisnis pun juga dihadapi oleh PT. EONTX, agar tidak kehilangan pelanggan dan untuk
meningkatkan jumiah pelanggan, maka PT. EONIX harus mampu bersaing dengan para
pesaing di lingkungan pasar bisnisnya.
Upaya yang dapat dilakukan adalah mencari strategl yang tepat dan harus
You might also like
- Her Body and Other Parties: StoriesFrom EverandHer Body and Other Parties: StoriesRating: 4 out of 5 stars4/5 (822)
- The Sympathizer: A Novel (Pulitzer Prize for Fiction)From EverandThe Sympathizer: A Novel (Pulitzer Prize for Fiction)Rating: 4.5 out of 5 stars4.5/5 (122)
- A Heartbreaking Work Of Staggering Genius: A Memoir Based on a True StoryFrom EverandA Heartbreaking Work Of Staggering Genius: A Memoir Based on a True StoryRating: 3.5 out of 5 stars3.5/5 (231)
- Team of Rivals: The Political Genius of Abraham LincolnFrom EverandTeam of Rivals: The Political Genius of Abraham LincolnRating: 4.5 out of 5 stars4.5/5 (234)
- On Fire: The (Burning) Case for a Green New DealFrom EverandOn Fire: The (Burning) Case for a Green New DealRating: 4 out of 5 stars4/5 (74)
- The Yellow House: A Memoir (2019 National Book Award Winner)From EverandThe Yellow House: A Memoir (2019 National Book Award Winner)Rating: 4 out of 5 stars4/5 (98)
- Devil in the Grove: Thurgood Marshall, the Groveland Boys, and the Dawn of a New AmericaFrom EverandDevil in the Grove: Thurgood Marshall, the Groveland Boys, and the Dawn of a New AmericaRating: 4.5 out of 5 stars4.5/5 (266)
- Shoe Dog: A Memoir by the Creator of NikeFrom EverandShoe Dog: A Memoir by the Creator of NikeRating: 4.5 out of 5 stars4.5/5 (540)
- The Unwinding: An Inner History of the New AmericaFrom EverandThe Unwinding: An Inner History of the New AmericaRating: 4 out of 5 stars4/5 (45)
- The World Is Flat 3.0: A Brief History of the Twenty-first CenturyFrom EverandThe World Is Flat 3.0: A Brief History of the Twenty-first CenturyRating: 3.5 out of 5 stars3.5/5 (2259)
- The Emperor of All Maladies: A Biography of CancerFrom EverandThe Emperor of All Maladies: A Biography of CancerRating: 4.5 out of 5 stars4.5/5 (271)
- Hidden Figures: The American Dream and the Untold Story of the Black Women Mathematicians Who Helped Win the Space RaceFrom EverandHidden Figures: The American Dream and the Untold Story of the Black Women Mathematicians Who Helped Win the Space RaceRating: 4 out of 5 stars4/5 (897)
- Grit: The Power of Passion and PerseveranceFrom EverandGrit: The Power of Passion and PerseveranceRating: 4 out of 5 stars4/5 (590)
- Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic FutureFrom EverandElon Musk: Tesla, SpaceX, and the Quest for a Fantastic FutureRating: 4.5 out of 5 stars4.5/5 (474)
- The Little Book of Hygge: Danish Secrets to Happy LivingFrom EverandThe Little Book of Hygge: Danish Secrets to Happy LivingRating: 3.5 out of 5 stars3.5/5 (401)
- The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good LifeFrom EverandThe Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good LifeRating: 4 out of 5 stars4/5 (5810)
- The Hard Thing About Hard Things: Building a Business When There Are No Easy AnswersFrom EverandThe Hard Thing About Hard Things: Building a Business When There Are No Easy AnswersRating: 4.5 out of 5 stars4.5/5 (348)
- Never Split the Difference: Negotiating As If Your Life Depended On ItFrom EverandNever Split the Difference: Negotiating As If Your Life Depended On ItRating: 4.5 out of 5 stars4.5/5 (844)
- The Gifts of Imperfection: Let Go of Who You Think You're Supposed to Be and Embrace Who You AreFrom EverandThe Gifts of Imperfection: Let Go of Who You Think You're Supposed to Be and Embrace Who You AreRating: 4 out of 5 stars4/5 (1092)
