Business Communication for tutorial

1. Planning steps of writing process

Planning is the first step of business messages writing process. Planning
steps are including analyzing their situation and developing an audience profile.
Other planning steps are gathering necessary information and adapting the message
to the audience and purpose. The discussion of message adaptation includes detailed
coverage of how to choose the best channel and medium for various message
situations. Planning helps writers understand that all media are not similarly
effective in all situations and also points readers that defining the main idea,
limiting the scope of the main idea, choosing between direct and indirect
organizational approaches, and outlining content.

2. Visual Media
Visual media usually support the text; but, in some cases visual element is dominant
and supported by small amount of text. Visual media are any formats in which one or
more visual elements play a central role in conveying the message content.
Advantages of visual media are able to

communicate quickly.

describe complex ideas and processes because of reducing the audiences work.

lower communication barriers in the multilingual business

remember than purely textual descriptions or explanations.

3. Cultural context

Culture is a shared system of symbols, beliefs, attitudes, values,

expectations, and norms for behavior. It affects the way you think which, in
turn, affects the way you communicate which occurs within a cultural context,
the mixture of traditions, expectations, and unwritten social rules that help
convey meaning between members of the same culture.
By SD

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High-context cultures rely less on the explicit content of the message and
more on the context of nonverbal actions and environmental setting to convey
meaning. The primary role of communication in high context cultures is building
relationships, not exchanging information.(for example, Japan) Low-context
cultures rely more on the explicit content and less on circumstances and cues to
convey meaning. The primary task of communication in low context cultures is to
exchange information. (For example, US).
Legal and ethical behaviors are also affected by cultural context and
differ from culture to culture.

4. Bloggings
In Business Communication Essential book, you can see page 176 , number 5.

By SD

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