Gender

occupation

Annual Income
0 5L

5 10L

10 15L

Above 15

Occupation
Employment

Business

NRI

Reteired

Are you aware about ICICI PRUDENTIAL

Yes

No

How did you come to kanow about the company

TV ad

Billboards

Through Agent

Through existing customer

Do you have any policy taken from ICICI PRUDENTIAL

Yes

No

If yes, why
Because of product feature

Tax benefit

Because of your agent is your relative/friend

Self awareness

If No, Which company hold your life insurance ?

LIC

Bajaj allianze

HDFC

MAX life

SBI life

IDBI

Reason why you take life insurance from this company

Trust
lower premium

Sales persons pressure

product feature

More awaree than other brand

What are your view about ICICI PRUDENTIAL

V. good

Good

Bad Worst

If ICICI PRUDENTIAL give attractive product will you go for it

Yes

No