Vernica Irazuzta

Introduction
Intel is an American
multinational
corporation
Microprocessors
manufacturer.
Creator of X86
microprocessors

History
1968 - Robert N.
Noyce and Gordon
E. Moore formed
Intel (from Integrated
Electronics).
Manufactures of
computer memory
modules.
1971 - produced the
first
microprocessor

History
Centralized manufacturing in giant
chip fabrication plants chips at
lower costs than competitors.
Corporate culture: disagree and
commit

History
70s and early 80s - faced bankruptcy
(prices of computer memory modules fall)
1985 - strategic decision abandon the
computer memory business to focus on
microprocessors.
1987 - Andrew Groove new CEO.
Intel became a global corporation.
Dominant position in the market.

Strategies (Groove)
Early 1990s - Pentium microprocessor
($10 billion investment) Intels
domination of the microprocessor
business and huge cash profits.
1994 - replace defective chips.
Expensive decision, but high praise
throughout the industry.
1994 - Joint venture: HPs RISC
technology + Intels ability in product
development.

Strategies (Barrett)
1998 - Craig Barrett replaced Groove as CEO.
Invested billions of dollars in business
outside of the computer market.
2002 - invest $28 billion in new
manufacturing plants and technology
2004 - new strategic move: Intel
Everywhere instead of Intel Inside.
chips for all kind of applications (PCs,
phones, TVs, video players, medical
diagnostic equipment, )

Strategies (Otellini)
2005 - Paul Otellini became the new CEO
Make many types of chips and software
combine to platforms.
Units for each product area; spread
processor experts among each unit.
Emphasis on marketing
Ultimate goal: to provide manufacturers of
everything, from laptops and cell phones
to hospital gear, with complete packages
of chips and software.

Intel nowadays
2013 - Brian M. Krzanich new CEO
2013 - One of the most innovative
companies of the world.
$10.1 billion investment in R&D
Production: microprocessors for PCs,
tablets, phones and so on. (Mainly)

Thank
You!