BA (Hons.

) GRAPHIC DESIGN

LEVEL 6

Module Code: OUGD603

Module Title: Extended Practice

Grace Buckley

Brief Title: Jessie Leong Creative CV

BRIEF

TONE OF VOICE

Create a set of creative CVs for Jessie to send to

photography studios she admires, with the hope
of getting a job.

Professional
Appealing
Unique

BACKGROUND

MANDATORY REQUIREMENTS

Jessie Leong is a commercial and fashion

photographer who graduated from Leeds
College of Art in 2014. The main focus within her
work is on culture and orientalism.

Brand guidelines made by Tom Squire must be

considered
Must be consistent with Sam Walkers Portfolio
for Jessie
Stock must be Colorplan Amethyst

CONSIDERATIONS

DELIVERABLES

Consider the size of the CV - ideally must be

small enough to be posted
How could Jessies photos be best presented

10 CVs

TARGET AUDIENCE
Professional photographers and studios that
Jessie finds inspiring and relevant to her practice.

BA (Hons.) GRAPHIC DESIGN

LEVEL 6

Module Code: OUGD603

Module Title: Extended Practice

Grace Buckley

Brief Title: Pugliese Food Stall (Application)

BRIEF

TONE OF VOICE

Apply the branding for an Italian food and drink

travelling stall mainly inspired by Pugliese cuisine
to products and a stall.

Friendly
Traditional

BACKGROUND

MANDATORY REQUIREMENTS

Inspired by the travelling stalls in Trinity Kitchen,

this would be a new business that could appear
in the Kitchen, and also at festivals. Puglia is in
the heel of Italy, and is famous for its olive oil and
orechiette little ears pasta in particular.

Evidence of research and development work on

blog
Brand identity should be applied across a range
of media

CONSIDERATIONS

DELIVERABLES

Price range
How to make the food easily transportable and
easy to eat
Make the packaging/napkins as eco friendly as
possible

Packaging for food & drink

Stall front graphics (sign/pop up stand etc)
Website proposal
Proposals for the look of the stall

TARGET AUDIENCE

READING LIST

Adults/Families looking for tasty, affordable and

healthy street food

Dello Russo,W. Apulias Favourite Recipes Sime

Books
Goldfinch, T. Easy Pasta (2011) Exclusive Editions
Publishing
Carluccio, A. 100 Pasta Recipes (2011) BBC Books