QUESTIONS:

1. What comes to your mind when you hear the word brand?
Answer:
After hearing the word brand first thing come into mind is something of high quality.

2. What sort of an image does a brand create in your mind?

Answer:
Image created by the brand is something prestigious or of quality.

3. What does the term place branding imply for you?

Answer:
Branding imply me as a quality under one roof.

4. Do you think celebrities can be branded?

Answer:
Celebrities are brand and if they endorse any brand it can boost the quality of product in the
customer mind.
5. Which celebrity comes to your mind when you hear branding celebrities?
Answer:
Shahid Afradi is one of the examples of branding celebrity
6. Why do you think that this celebrity is influential as compared to others?
Answer:
He can influence the general public
7. What role does a celebrity play in branding any country?
Answer:
Minor role in order to represent whole nation in the world

8. What is the importance of their role in branding and how crucial it is?
Answer:
Branding is imp. For any new product for giving the product a recognition in the country
9. What do you think which sort of celebrity support branding our Pakistan and
what role they play?
Answer:
Their role is just to earn money because almost every celebrity endorse a brand
10. How positively they perform their roles?
Answer:
Not efficiently
11. What is the motivation of the celebrities in branding country?
Answer:
Encourage that community to buy product
12. Does the familiarity of celebrities can influence the people perception about
Pakistan?
Answer:
No

13. What are the main causes of negative image of Pakistan abroad?
Answer:
Terrorism
14. Do you think that our youth has awareness about Pakistan as a brand?
Answer:
Yes they are brand conscious
15. Are they committed for branding it abroad?
Answer:

Yes

16. How to motivate every individual in brand building?

Answer:
Providing them goods in their reachable price
17. Is it fruitful to ask for government support to portray a positive picture across
the borders?
Answer:
For brand not because its owners duty to provide quality

18. Do social media play a role in successful branding of a developing country like
Pakistan?
Answer:
Yes they are playing vital role in the success of any .