La IMAGEN y la COMUNICACION
Alapaha aaa ao freer erie ae
once et ene nem saben
‘Puede citar el caso de los jeroglificos en las paredes de las Cerenies ee 7
caveras, as ustraciones dels grandes carteles dela
época de a post query considerando el desarrollo.
{ecnoégico Ia eaptura de a imagen en un instante dado a
través dol lente de una cémara fotogrifica come otto
‘recurso visual,
Jmpactos en ol recaptroinluso on algunos casos sin al
uso del recurs textual, lo cual genera un gran nivel de
‘roductivdad en la misma convitiéndola en un
fenémeno e6nico, cuya transtermacién va a dependor
de os elementos estéticos qu la constuyan.
“Toda idea es una sugestion”
‘Laestitica moderna y posmaderna ha luchado por determinar
{que oslo pertinent enol eampo visual en un determinado
conteato.“A este nuevo contest lo podtiamos lamar la isin
el elenguaje ordinario» dos pnturasy las imagenes, un
tratamiento de a representacién como un fendmeno verculo.
lnombre discptnar de este contexto es kiconologiay,
estudio de un eampo general de indgenes y surelacén con el
productividad
discus.” —_nzz__
i Intenci6n Comunicacién
MNCEN ‘snarls igo (ie, utr, nin) Livmcicnranatatometed stow tt
Etimotogt a, sob visual ue materia un fagment el erro
saa 'y con el griego eikon (icon, retrato). i bea beamed
(uriverso perceptvo), susceptible de subsist através de la
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