ti : Xy dng d n thnh lp mt website thng

mi in t B2C

I-

BI LM
LI M U

Ngy nay, khi xu hng pht trin ca n kinh t gn lin vi s pht

trin ca cng ngh th vic bn hng theo m hnh thng mi in t
ngy cng tr ph bin. Xy dng mt website thc hin vic giao
dch khng cn qu kh khn. l nhng iu kin thc y chng
ti a ra tng v vic kinh doanh, bun bn hoa trn mng internet
thng qua qua website chnh l www.hoatuoi24h.net .

II- NI DUNG
1. Lp k hoch d n
I.1.

Mc tiu v phm vi d n:

D n xy dng website bn l in t (B2C) www.hoatuoi24h.net

chuyn cung cp cc mt hng v hoa ti a dng v mu m, m
bo v cht lng v a cc dch v h tr i km n vi khch hng
mt cch nhanh chng v hiu qu nht. D n hng ti vic xy
dng mt website Thng mi in t B2C, khuyn khch khch hng
tin hnh hot ng mua bn trn cc knh ca doanh nghip bao gm
c phng thc mua bn trc tuyn, bn cnh , website cng cung
cp y thng tin sn phm, dch v, xy dng cc tin ch trc
tuyn h tr ti a cho khch hng nh t hng, mua hng trc tuyn,
t vn, tham kho
L mt doanh nghip mi gia nhp th trng v bn l cc sn phm
v hoa cng nh mi tip cn vi phng thc bn hng trc tuyn, d
n hng ti vic xy dng cho mnh mt thng hiu mi, cng c v
pht trin th trng, bn cnh cng nhm mc ch kho st th
trng, cung cp dch v sau mua, xy dng cc cng ng o, mang
thng tin n vi khch hng mt cch d dng v nhanh chng hn.

I.2. Chin lc kinh doanh ca doanh nghip:

Tm nhn kinh doanh: Xy dng www.hoatuoi24h.com tr thnh
mt website bn l hng u Vit Nam trong lnh vc cung cp hoa
ti v cc sn phm v hoa.
S mng kinh doanh: Pht trin bn vng da trn nn tng xy
dng chui gi tr, mang li tin ch ln nht cho khch hng

Chin lc v dch v:

- Dch v chm sc khch hng: Nng cao dch v chm sc khch

hng, gii quyt tha mn ti a nhu cu ca khch hng.
- Gia tng cc dch v sau bn, dch v km sn phm & cc dch v
kinh doanh c lp.

Chin lc v h thng phn phi:

- H thng phn phi: Tip tc duy tr & gia tng mi quan h thn
thit vi cc i l, xy dng mi quan h bn cht vi nh cung cp.
- Hu cn cung ng: ng dng h thng E-logistics vo h thng
cung ng hng ha.
- u t pht trin: Pht trin thm h thng i l Min Trung &
Min Nam.

Chin lc v sn phm:

a dng ha cc mt hng c th cung cp.

Dch v gia tng: Tng cng cht lng dch v i km sn phm.

- Kch thch tiu th: i vi nhng sn phm c bit, sn phm c

doanh thu thp.

Cc hot ng qung b: din ra lin tc

- Gii thiu SP, DN: Xy dng cc chng trnh gii thiu sn phm,
gii thiu cng ty.
-

Xy dng cc knh qung co.

Xy dng cc chnh sch khch hng hp l.

o to pht trin nhn vin:

Chng trnh o to, tuyn dng:

- o to & pht trin NV: Lin tc o to i ng nhn vin mi

v nng cao cht lng nhn vin. Pht trin h tr nhn vin khi cn
thit. Xy dng i ng t vn vin ngay ti trung tm, tip nhn tr
gip cho khch hng trn ton quc thng qua tng i in thoi,
mng.
- Chnh sch o to: Xy dng cc chnh sch o to hng nm
tuyn dng hp l m bo tnh khoa hc, trnh hin tng thiu ht
nhn s cho cng ty.
-

Chng trnh i ng:

- Cc chnh sch i ng: Xy dng chnh sch i ng vi nhn

vin mi, c.Xy dng cc chnh sch thng, khuyn khch nng cao
cht lng lm vic nhn vin.
- Cc phong tro thi ua: Xy dng thng nin nhng phng tro
thi ua cho cc nhn vin trong cng ty.

1.3. Xc nh ngun lc
Cu trc ma trn xy dng cng tc t chc:
Gim c

Ph gim
c ti
chnh

Ph gim
c
Marketing

Phn chia ni dung cng vic:

Ph
gim c
sn xut

Ph
gim
c k
thut

Ph
gim
c qu
l d n

*Lp bn bo co cho mi cng vic:

Lp bn bo co theo tun, c gi cho cc nh qun l d n v b phn
kim sot d n.
Cc b phn so snh thc trng cng vic vi trng thi lp k hoch v
nh tnh, nh lng v bo co cho ngi qun l d n hoc b phn kim
sot d n.
Cc vn cn tp trung:
+Bo co hot ng
+Bo co tin
+Bo co thay i, vn , ri ro, hin trng ca tng b phn

1.4. K hoch thi gian v ngun lc

D nh trin khai d n trong vng 6 tun
STT Cng vic
1
Ln k hoch
2
Lin h ch mua

Tun1 Tun2 Tun3 Tun4 Tun5 Tun6

x
x

hoa
3

Thit lp website
bn hoa
Pht trin v gia
tng tnh nng ca
website
Chnh sch o to
b hoa
Chnh sch bo
qun cho hoa
Gii thiu sn
phm
Kch thch tiu th

o to nhn vin

4
5
6
7

*) Ngun lc
- Gm mt nhm sinh vin ca trng H Thng Mi gm 25
ngi
-Ngun ti tr: 2 Thy c vn hc tp

1.5. Kim sot thc hin d n:

- o tin vic trin khai d n theo cc giai on ra
- Ngi lnh o l ngi thc hin cng tc kim sot trong mi giai
on
- Kp thi ng ph vi nhng ri ro c th xy ra v c nhng bin
php thay th nht nh.

2. Trin khai v t chc hot ng d n

2.1: Thu thp v tm km thng tin:
a. Kho st doanh nghip:
- Chin lc kinh doanh: Xy dng mt website bn hoa trc tuyn.
ng dng hiu qu hnh thc giao dch thng mi in t v thanh
ton trc tuyn vi mong mun em n cho khch hng nhiu tin
ch, tit kim c thi gian qu bu. To phong cch lm vic
chuyn nghip, cung cp sn phm v dch v hon ho, ng thi
ch trng n quyn li khch hng.
- c tnh ca doanh nghip:
+ Tnh cht sn phm: Hoa l mn qu mang nhiu ngha, thch hp
tng nhng ngi m bn quan tm. Hoa c th thay bn ni li yu, c
th thay bn gi li chc mng n nhng ngi thn yu ca bn. Hoa
cng lm cho ngy ci ca bn thm phn long trng v lng mn. y
l loi sn phm c rt nhiu ngi la chn v yu thch.
+ Phm vi hot ng: cung cp tt c cc loi hoa nh hoa ti, hoa
kh trong cc ngy bnh thng v trong c cc dp c bit nh ci
hi, hi ngh, l hi... v cc s kin (event) quan trng khc.
+ Hnh thc kinh doanh: Xy dng mt website bn hoa trc tuyn, ln
k hoch ng dng thng mi in t vo kinh doanh thc t, dng
internet thay th dn phng thc kinh doanh truyn thng.
- Th trng v th phn: xy dng mt mng li i l ca hng hoa
rng khp cc tnh-thnh trn ton quc, tp trung ch yu cc trung
tm th x, th trn v cc thnh ph.
- H tng CNTT ca doanh nghip: H tng cng ngh thng tin l mt
h thng ht sc quan trng. Cn xy dng mt h thng h tng m
bo cc yu t nh: D qun l: H thng c thit k trn tiu
chun d qun l, thun tin cho cng tc kim tra v vn hnh h
thng; D dng m rng: H thng cho php d dng thi cng m
rng khi c nhu cu p ng cho cng vic. Ti u ha chi ph u
t ban u; D dng lp t, vn hnh v sa cha: h thng phi cho
php d dng v thun tin cho thi cng v trong trng hp c s c
th phi thun tin cho vic kim tra v sa cha; p ng tt cc yu
cu ca cng ngh: h thng p ng tt cc nhu cu k thut hin ti
v cc nhu cu pht trin cng ngh thng tin trong tng lai 15 nm;
p ng tt cc nhu cu trong hot ng kinh doanh v thng mi
ca cng trnh; H thng c tnh linh hot v sn sng cao, s dng
vt t thit b ca cc hng sn xut c uy tn, cht lng trn th
trng v c i tc ti Vit Nam. Qun l Ti chnh k ton Qun l

nhn s tnh lng (lng doanh s, lng vn phng, lng sn

xut )
- S hiu bit ca nhn s v CNTT v TMT: bn hoa trn mng yu
cu i ng nhn s cn phi c kin thc v vic xy dng v iu
hnh mt website, thit k website sao cho thu ht c khch hng,
giao din p d dng s dng, cc thao tc mua hng v thanh tuyn
trc tuyn cn gn nh, d lm.
- Kh nng duy tr hot ng cho TMT: chi ph hot ng cho mt
website bn hng TMT l t hn nhiu so vi mt ca hng bn hoa
truyn thng. Tuy khng phi chu chi ph mt bng nhng website
bn hoa cn phi thit k cho sao cho tht p, v to dng uy tn &
cch phc v khch hng, vn chuyn nhanh chng khng?, dch v
tt khng? Gi ph hp khng? cht lng m bo khng?...nu m
bo c iu ny hot ng TMT s din ra lin tc v ngy cng
pht trin
- Kh nng ti chnh: cn u t cho vic xy dng v duy tr hot ng
ca website. Bn cnh cn u t mua hoa, nn b ra mt s vn
nht nh k hp ng lu di vi mt nh cung ng hoa

b. Khai thc nhng yu t bn ngoi:

- Khch hng: khch hng mua hoa thuc mi la tui v mi tng lp,
phn ln khch hng u yu thch hoa v mun tng cho ngi thn
ca mnh nhng b hoa c o, ring bit v p nht. V vy phi
to c phong cch ring cho ca hng ca mnh ng thi phi pht
trin c cc dch v km theo chm sc khch hng nh: chuyn
hoa tn ni, gim gi vi khch hng quen, min ph thip gi km v
c cc thng tin h tr khch hng nh cch cm hoa ti lu, cch
trng cy cnh trong nh...
- S ng h ca chnh ph v ngnh: hnh thc bn hng trc tuyn
TMT ang c nh nc khuyn khch pht trin, y l mt iu
kin thun li xy dng mt website bn hoa
- Bn hoa qua mng gip bn b th gii bit nhiu hn v hoa cng
nh vn ha Vit Nam, ng thi gip khch hng trong nc c th
mua v bit n nhiu hn v cc loi hoa trn th gii, iu ny to
iu kin cho cc doanh nghip bun bn hoa gia cc quc gia khc
nhau hp tc trao i tin ti xut khu v nhp khu hoa

2.2. Chn m hnh

Website la chn hnh thc bn hng thng mi in t B2C tc l xy
dng mt website tin hnh hot ng thng mi in t gia 2 i tc
mt bn l cng ty vi bn kia l nhng khch hng . Nhng hot ng bao
gm:
Khch hng thu thp thng tin.
Mua hng bao gm hoa kh, hoa ti...
Nhn hng ha s trn mng.
Hnh thc ny c t trng ln th hai trong cc hnh thc TMT v l loi
hnh c mt trn thng trng sm nht.
Hnh thc ny em li nhng li ch:
VI KHCH HNG :Gim chi ph giao dch nh cng sc tm mua
hoa, tng kh nng tip cn vi thng tin ca nhiu ngi bn qua ngi
mua c th tm c hng mun mua vi gi thp nht.
VI CNG TY:
- Chi ph cho vic m mt ca hng rt thp so vi vic m mt ca
hng thc t. iu ny gip cng ty tit kim chi ph khi nghip.
- Chi ph cho vic chuyn hng ha hp dn hn so vi vic vn chuyn
giao hng thc t.
- Gim chi ph qung co tip th v ng thng tin trn mng internet
r hn cng nh n c vi nhiu khch hng hn cng nh hot
ng 24/7.
- Gim chi ph lin lc vi khch hng khi c vn cn trao i vi
nhau nh khiu ni, thc mc hu mi

2.3. Xy dng website

a. Thng thuyt vi khch hng.
Tn min: chnh l a ch xc nh trn mng hoadep.com. (la chn tn
ring theo ch , v cp tn min theo i tng tn min theo phn loi
quc t).
La chn dch v hosting: Dch v lu tr website ( hosting ) s dng
ca
- Tt c cc gi hosting u c min ph ph khi to
- My ch hosting cu hnh cao c t ti trung tm d liu FPT , VDC
cho tc tt nht i vi nhng website c lng ln ngi truy cp ti
Vit Nam
- My ch hosting cu hnh cao t ti M , Singapore cho tc tt nht

i vi nhng website c lng ln ngi truy cp ti ngc ngoi

( Website du lch )

b. Thit k website.
Thu ngoi ca Cng Ty TNHH Phn Mm Ndot - 418 ng La
Thnh, ng a, H Ni
in thoi : 04-35123054 * Hotline : 0906200983
Email : ndot@ndot.com.vn *Website :http://ndot.com.vn ,
http://taoweb123.com
n hng:

Chi ph tng cho vic mua website = 3.700.000 VN.

Giao din ca website l:

Cc yu t cn tnh n khi xy dng website:

Kh nng iu dn
- Kh nng iu dn oc hiu l kh nng ngui dng mng c th
i li trong site mt cch d dng.
- Mc tiu then cht ca thit k iu dn tt l ti tiu ha vic i
li, chiu su, cng nh s rm r khi di chuyn trong site. Qu
trnh ny c th a ngi dng tr li trang ch t bt k trang
no.
- Vic di chuyn trong hoadep.com tng i d dng, nhanh chng.
Thit k thanh menu nm ngang bn trn v module hai bn, rt
thun tin cho KH ty chnh ni dung xem, c kh nng quay li
trang ch hoc n trang sn phm, mc sn phm ngay lp tc m
khng phi tm kim lu mt thi gian..
Tnh tng tc
- Tnh tng tc c coi l s tng tc gia ngui dng web v
bn thn web , c th:
- Website c cc cng c giao tip truyn thng ti KH; chnh l
mc thng tin ca web gm cc thng tin v hng dn t hng,
thanh ton v giao hng

- C truyn thng 2 chiu tt, c trang gii thiu v doanh nghip,

gip KH hiu r v DN. Site thun li ha thng tin phn hi ca
KH n DN qua phn lin h
- Bt k cu hi thc mc no ca KH cng u oc gii p nhanh
chng qua mc h tr trc tuyn lun thng trc h tr 24/24h..
Sp xp cc menu:
- Khng gian p, mu xanh d chu, bt mt to cm gic thn thin
v trn y sc sng cho ngi truy cp, ph hp vi 1 ca hng
bn hoa trc tuyn.
- Loi hnh sp xp l phi hp hnh v v dng t do: gip KH di
chuyn d dng, thun tin.
Sp xp menu:
Trang ch:

H tr trc tuyn

Gii thiu v website v doanh nghip.

Hng dn t hng:

Trang ch sn phm:

Chi tit sn phm:

Vi vic mua website ny ch mt 15 pht khi to trang web,

p ng nhanh nhu cu c ca hng in t, khi trang web i vo
s dng s dn c pht trin v b sung cc tnh nng v tin ch
mi, gp phn nng cao tnh hp dn cng nh kh nng iu dn
ca website.

c. Admin.
C mt nhm ngi chuyn cp nhp v chnh sa d liu trn
website.
C h thng x l thng tin: s ln truy cp v s lt ngi truy cp.

2.4. Duy tr v pht trin website.

C ring 1 i ng nhn vin chuyn qun tr thng tin cho web, cp nht,
x l n hng.
cp nht thng tin v cc sn phm mi, tnh trng s lng hng c th
cung cp.
X l cc n hng ca khch hng, cng nh kim tra cc li khi khch
hng t n hng c th xy ra.

C th pht hin cc li ca web (nu c), ng thi c kh nng thm cc

tin ch cho web khi c yu cu pht trin: to forum, tch hp vi facebook,
yahoo, google, thanh lin kt vi cc trang web khc.

2.5. Yu cu h tr.
H tr t pha cc i tc:
Nh cung cp website: t vn cc website c th p ng c nhu cu ca
doanh nghip, cng cc chi ph km theo cc dch v m doanh nghip chn.
Nh cung cp hoa: thi gian cung cp hoa, gi c, vn chuyn, u i...
C 2 bn u c hp ng quy nh r rng qua cc iu khon v cc
iu khon pht nu vi phm hp ng. Cng nh cc u i cng c quy
nh r rng nu xy ra tranh chp c cn c gii quyt.

2.6. Chun b hng v kho hng

-Chun b hng: chun b hng l khu u tin chun b cho vic trin khai
v t chc hot ng d n thnh lp website.1 website mun i vo hot
ng v p ng c nhu cu ca khch hng cn thc hin tt vic chun
b hng ha.
-Quan h i tc: i tc l ngi hoc nhng nhm ngi c nh hng
ng k n s sng cn v pht trin ca website.V vy cn to lp 1 mi
quan h tt vi cc i tc.Doanh nghip cn t chc tip xc vi cc i tc
mt cch h thng v c k hoch. Chng ta c th ln lch lm vic nh k
vi cc i tc thu thp kin nh gi, nhu cu ca h. Nhiu khi doanh
nghip ch cn th hin s quan tm v tn trng kin ca i tc cng
lm tng ng k mc hi lng ca h.
-Chun b kho hng cc a phng/chi nhnh
-Cc phng tin vn chuyn:xe my, t
-Cc phng thc giao hng
* GIAO HNG TRC TIP:
+ Ti nh khch hng: da vo thng tin (a ch, s in thoi, Tn) ca
Qu khch v giao trong khong thi gian trao i khi t hng.
* GIAO HNG I XA
+ Bu in: da vo thng tin (a ch, s in thoi, Tn) ca Qu khch v
giao trong khong thi gian trao i khi t hng - Vi cch ny SN
PHM s c nhn vin bu in giao tn nh cho bn.
+ Gi theo xe: da vo thng tin (a ch, s in thoi, Tn) ca Qu khch
v giao trong khong thi gian trao i khi t hng - Vi cch ny SN
PHM s c gi ti a ch bn dch v tng ng vi XE khi gi n.
H s trc tip gi cho bn khi hng ti, cc bn ch cn lm theo hng dn
ca h nhn hng..

2.7. Marketing trc tuyn

-Lu tr c s d liu t khch hng v i tc.

-Trin khai cc chng trnh marketing trc tuyn
+Qung co qua email
+Cc chng trnh xc tin bn:khuyn mi,tip th trc tip,qung
co
+Trao i banner:trao i banner l mt knh min ph trao i v lin
kt cc website li vi nhau.Hot ng ny gip website a sn phm n
cc website khc,c nhiu khch hng bit n hn.
+Tng kh nng tm kim cc t kha ca cc cng c tm kim qua meta
tag
+T ng tr li email
+ng k ti cc cng c tm kim: Nu website ca bn mun thu ht
traffic t cc cng c tm kim,mt iu chc chn m bn phi lm l hy
cho cc Search Engine bit s tn ti ca website bn trn mng
Internet.Google,Yahoo,MSN,AOL,Ask l nhng ci tn ph bin nht trn
th gii cng c tm kim. c cc cng c tm kim bit n website
ca bn,cng vic u tin ca bn l phi submit (ng k) trang web ca
bn vo cc Search Engine .Cng vic ny cn gi l Search Engine
Submisson.
3. Kim sot thc hi n d n
B2C l loi hnh giao dch gia doanh nghip v ngi tiu dng qua cc
phng tin in t. Doanh nghip s dng cc phng tin in t bn
hng ha, dch v ti ngi tiu dng. Ngi tiu dng thng qua cc
phng tin in t la chn, mc c, t hng, thanh ton, nhn hng.
Giao dch B2C tuy chim t trng t (khong 10%) trong TMT nhng c
s phm vi nh hng rng. tham gia hnh thc kinh doanh ny, thng
thng doanh nghip s thit lp website, hnh thnh c s d liu v hng
ho, dch v; tin hnh cc quy trnh tip th, qung co, phn phi trc tip
ti ngi tiu dng. TMT B2C em li li ch cho c doanh nghip ln
ngi tiu dng. Doanh nghip tit kim nhiu chi ph bn hng do khng
cn phng trng by hay thu ngi gii thiu bn hng, chi ph qun l
cng gim hn. Ngi tiu dng s cm thy thun tin v khng phi ti tn
ca hng, c kh nng la chn v so snh nhiu mt hng cng mt lc.

3.1. Kim sot tin

Mc ch

-Nh n bo co t cc b ph n khc v tin thc hi n d n thnh l p

website v a web i vo hot ng,cung ng sn phm hoa n vi khch
hng.
- Tnh trng tin hnh d n so vi k hoch c vch ra
- Pht hi n ra nhng vn cn tn ti khng hp l qua ra bi n php
gii quyt d n hon thnh kp tin
Quy trinh
* D kin thi gian cn thit hon thnh mi cng tc
Thi gian d kin cho vi c hon thnh d n l 6 tun vi 9 cng tc. Thi
gian d nh bt u cng nh hon thnh mi cng tc nh sau:
Tn cng tc
Ln k hoch
Lin h a ch mua hoa
Thit lp website bn
hoa
Pht trin v gia tng
tnh nng ca website
Chnh sch o to b
hoa
Chnh sch bo qun
cho hoa
Gii thiu sn phm
Kch thch tiu th
o to nhn vin

Thi gian bt u
Tun 1
Tun 2
Tun 2

Thi gian hon thnh

1 Tun
1 Tun
1 Tun

Tun 2

2 Tun

Tun 2

3 Tun

Tun 2

5 Tun

Tun 2
Tun 2
Tun 1

2 Tun
5 Tun
6 Tun

* Kim tra cc ngun lc thc thi cc cng tc

iu ny rt quan trng i vi d n n khng nhng quyt nh n tin
hon thnh d n hay khng ? m n cn quyt nh n vi c thnh bi
ca d n. Cc cng tc nh ln k hoch ,lin h a im mua hoa l
nhng cng tc khng cn n nhiu ngun lc ca doanh nghi p nhng n
li rt quan trng trong d n l nhng cng tc i u l tin nhng
cng tc tip theo c thc hi n. Cc cng tc tip theo cn nhiu ngun
lc v ti chnh cng nh con ngi l nhng cng tc ct li quyt nh
tnh hi u qu ca d n
* Xc nh trnh t cn thit cho cc hot ng
Bc 1: Ln k hoch
Bc 2: Lin h a ch mua hoa, o to nhn vin, Chnh sch o to
b hoa, Chnh sch bo qun cho hoa

Bc 3 Thit lp website bn hoa, Pht trin v gia tng tnh nng ca

website
Bc 4 Gii thiu sn phm, Kch thch tiu th
* Theo doi tin
Phn cng nhi m v cho tng b ph n ,nm bt cng vi c thi gian ca
tng cng tc so snh vi thi gian trong k hoch, qua kp thi iu
chnh thi gian cng nh cc ngun lc.

3.2 Kim sot ngun lc

+Theo di hp ng mua bn hoa kh trn web,tnh trng hang bn,hang
tn kho..
+nm r cc ngun lc v thi gian:thi gian chun b sn phm,thi gian
giao hang.v s lng hang ho,v cht lng sn phm.
Tm hiu nhng sai st trong qu trnh lp web v qu trnh bn:
Nh d tnh sai v thi gian,ngn sch cho vic lp web,vic nhp sn
phm.tm hiu nguyn nhn ca sai st ny:do nng vi v cha c nhiu k
nng trong thit k v trin khai web B2C,bn cnh lnh vc bn hoa kh
cn kh mi m vi th trng trong nc nn gp nhng kh khn ban u.
Cc yu t khc:
Kh nng thu ngoi:l yu t c th mang li li th cnh tranh cho sn
phm ca cng ty so vi cc cng ty khc,nu thu ngoi r c th tit kim
c chi ph cho cty.
chn cng ty t hng :chn cng ty chuyn v cng ngh thng tin c
th to web nhanh v hiu qu,chn i tc giao hang cht lng tt. y
chng ta chn ..
thng lng t hang:
qun l hp ng mua bn:.
-qun l t chc v nhn vin d n thng mi in t:
+cc b phn tham gia d n hon thnh tt nhim v ca mnh.b phn
thit k v trin khai web:thit k v to lp web,a web n vi ngi tiu
dng nhanh nht,hiu qu nht.b phn sn phm:cung cp sn phm,chm
sc khch hang..
+nh gi nhn vin trong cc b phn:da vo doanh s bn hang,phn nh
tnh hnh ca khch hang v phong cch phc v ca nhn vin.

3.3 Quan ly mua sm

Mc ch:
Nm duc tm quan trng ca vic qun l trang thit b trong d n
v vic gia tng s dng linh kin cho d n

 Nm duc qui trnh QL Mua sm trang thit b trong d n nhu ln k

hach mua sm trang thit b, Lp K hach mi gi, Mi gi, Chn
Nh cung cp, QL Hp dng v Kt thc hp ng
Gii thiu mt s k thut v cng c h tr QL Mua sm trang thit
b trong d n
Gii thiu v nhng loi phn mm c sn gip cho vic qun l
trang thit b d n
Lp k hach mua sm
Xc dnh nhng vn lin quan ti k hoch mua sm m d n cn
nht trong vic s dng sn phm hay nhng dch v t bn ngoi.
Bao gm:
C mua hay khng
Mua bng cch no
Mua ci g
Mua bao nhiu
Khi no mua
Trong website www.hoakhobachhop.com s dng dch v thu gia cng cc
sn phm bn ngoi, ch yu t cc lng ngh th cng, m ngh.
Phn tch Lm/Mua: xc dnh mt dch v hay mt sn phm c th no
c th t sn xut hay mua hoc thc hin trong cng ty hay mua t bn
ngoi. Thung lin quan ti phn tch ti chnh.
Lp k hoch mi thu:
K hoch mi thu lin quan ti vic chun b mt vn bn
Yu cu xut: mi gi t nhng nh cung cp tng lai
Yu cu bo gi: xem xt tnh cht ca s mua sm n nh mi
thu hay m phn v phc p li ch thu du tin cung l mt phn
ca k hach mi thu
Vic mi thu lin quan ti vic thu thp nhng ngh hay s b thu t
nhng nh cung cp tng lai. Nhng cng ty c th thng bo nhu cu mua
sm hng ha v dch v theo mt s cch:
Tip cn vi mt s nh cung cp uy tn
Tip cn vi mt s nh cung cp tim nng
Qung b ti nhng i tung quan tm
S dng phn mm h tr QL mua sm trang thit b d n

Phn mm x l vn bn gip son tho nhng d xut v hp dng, bng

tnh gip dnh gi nh cung cp, d liu gip ta thy hot ng ca nh cung
cp, v phn mm trnh by gip th hin thng tin lin quan ti vic mua
sm

3.4 Kim sot chi tiu

Quy trnh kim sot chi tiu trong d n nhm m bo cho d n hon tt
trong s m bo ca ngn sch. Gm c:
Lp k hoch cho ngun ti nguyn
c lng chi ph hon tt d n
D ton chi ph, phn b ton b chi ph vo tng hng mc cng vic
Kim sot- iu chnh chi ph: iu chnh thay i chi ph d n

3.5 Kim sot cht lng

Mc ch : m bo cht lng hoa n tay khch hng l tt nht nhm
to nim tin ca cng ty i vi khch hng
Quy trinh :- Kim tra cht lng sn phm loi b nhng loi hoa khng
t yu cu v kiu dng, ti ca hoa ,quy trinh b hoa dung k thu t
thm m
- Tnh ton chi ph cht lng t vi c mua sn phm t nh cung ng n
li nhu n em li khi bn sn phm n tay khch hng
- Qun l ton di n cc hot ng lin quan n cht lng,kim sot cc
ngun lc , o lng phn tch v ci tin cc cng tc trong quy trinh xy
dng d n .

3.6 Kim sot ri ro

Xc nh nhng ri ro khi thc hi n d n: D n l xy dng website
bn hoa ln yu t sn phm quyt nh n s thnh cng ca d n
- Cc ri ro v sn phm :
+ Ngun cung ng hoa hn ch iu ny nh hng n kh nng p
ng sn phm i vi khch hng. C nhiu nguyn nhn xy ra tnh
trng ny nh nh hng ca thi tit lm cho ngun cung ng hoa b
hn ch
+ Cht lng hoa khng m bo: lm nh hng n uy tn ca
doanh nghi p trong mt khch hng
- Cc ri ro khc :
+ nh hng lm pht lm gi sn phm tng lm chi ph ca d n
tng
+ Website khng thu ht c khch hng iu ny lm cho doanh thu
ca doanh ngi p b hn ch
+ Sn phm khng tha mn c tiu chi khc hng
xut cc gii php khc phc cc ri ro

i vi ri ro v sn phm bi n php c t ra l lin h vi

nhiu nh cung ng khc nhau ,a dng ha cc loi hoa tm ra nhng
loi hoa c th thay th sn phm ma khch hng yu cu khi m
ngun cung ng b hn ch, kim tra k cht lng u vo ca sn
phm loi b nhng sn phm khng t yu cu
i vi ri ro v lm pht,ri ro ny i hi doanh nghi p phi ti
u ha chi ph, khi gi hoa u vo tng theo m t quy lu t cung cu
tt yu th doanh nghip bu c phi tng gi bn hoa m bo
doanh thu nhng phi ph hp vi xu hng ca th trng
Website cn phi thit k hp l,bt mt thu ht c nhiu khch
hng, ci tin c nhng quy trnh phc tap nh t hng, n hng,
gi hng to thu t li cho khch hng tip c n vi sn phm ca
doanh nghi p, c cc chnh sch marketing qung co v doanh
nghi p cng nh sn phm, xut cc chng trinh khuyn mi thu
ht khch hng