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  • Appendix VODKA

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    Absolut vodka has been marketed through iconic bottle designs featured in print advertising campaigns since the late 1970s. The bottle's distinctive shape and labeling became strongly associated with Absolut and helped drive brand recognition. More recently, Absolut has aimed campaigns at younger consumers through digital media and sponsorship activations to stay relevant as consumer tastes and habits change across generations. Sales data indicates vodka consumption in the US peaked around 2011 and has declined slightly since, though Absolut remains a top-selling brand in a competitive spirits market.

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    VODKA references Absolut

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    Absolut vodka has been marketed through iconic bottle designs featured in print advertising campaigns since the late 1970s. The bottle's distinctive shape and labeling became strongly associated with Absolut and helped drive brand recognition. More recently, Absolut has aimed campaigns at younger consumers through digital media and sponsorship activations to stay relevant as consumer tastes and habits change across generations. Sales data indicates vodka consumption in the US peaked around 2011 and has declined slightly since, though Absolut remains a top-selling brand in a competitive spirits market.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    5 views1 page

    Appendix VODKA

    Uploaded by

    Roger
    Absolut vodka has been marketed through iconic bottle designs featured in print advertising campaigns since the late 1970s. The bottle's distinctive shape and labeling became strongly associated with Absolut and helped drive brand recognition. More recently, Absolut has aimed campaigns at younger consumers through digital media and sponsorship activations to stay relevant as consumer tastes and habits change across generations. Sales data indicates vodka consumption in the US peaked around 2011 and has declined slightly since, though Absolut remains a top-selling brand in a competitive spirits market.

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    © All Rights Reserved
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    Stanfel, R. (2007).

    http://www.warc.com.proxy1.lib.uwo.ca/Content/Documents/A85174_V_26_S_Vin_26_Sprit_AB_Absolut_Print_campai
    gn.content?PUB=GALE-EMMC&CID=A85174&ID=18543553-9aab-4b12-a46c147f4f1881e6&q=absolut+history&qr=. Retrieved from www.warc.com.
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    Absolut Vodka Products

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    Absolut's Iconic Bottle Is Its Ticket to Younger Consumers Staying competitive in a market flooded with new spirits
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    http://www.absolut.com/ca/home/products/absolut-vodka/
    Absolut Vodka Products

    Carol, Wong Li (2014)


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    States (USA) from spring 2008 to spring 2014 (in millions). Statista. Accessed 26 May, 2015.
    Available from http://www.statista.com/statistics/228259/vodka-consumption-usa/.

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