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  • International Marketing Assignment (Tim Holtons Swot Eric Jin)

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    Canada's Favorite CoffeeTM Wide variety of menu: Special beverages, fresh baked goods. Coffee consumption: 18th 3. Kg per capita (=Canada) Increasing GDP Tim's at home Unfamiliar brand: Tim.

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    international marketing assignment(tim holtons swot eric jin)

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    Canada's Favorite CoffeeTM Wide variety of menu: Special beverages, fresh baked goods. Coffee consumption: 18th 3. Kg per capita (=Canada) Increasing GDP Tim's at home Unfamiliar brand: Tim.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    17 views2 pages

    International Marketing Assignment (Tim Holtons Swot Eric Jin)

    Uploaded by

    api-287466858
    Canada's Favorite CoffeeTM Wide variety of menu: Special beverages, fresh baked goods. Coffee consumption: 18th 3. Kg per capita (=Canada) Increasing GDP Tim's at home Unfamiliar brand: Tim.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    S

    Canadas Favorite CoffeeTM


    Wide variety of menu:
    Special beverages, fresh
    baked goods.
    Standardized taste: Same
    taste in anywhere
    Easy to prepare menu
    Inexpensive price

    Coffee consumption : 18th


    3.4 kg per capita (=Canada)
    Increasing GDP
    Tims at home

    Unfamiliar brand: Tim who?


    Unfamiliar menu

    70% of all coffee was drunk


    at home (2009)
    Lavazza (Worlds largest espresso
    company, 47% of Italian market)
    Increasing unemployment

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