Cosmetics Industry : Statistics and trends

The United States cosmetic industry is the largest in the world estimating a total revenue of $54.89 billion. Employing over
53,000 people, the leading company is Procter & Gamble. The following statistics outlines the cosmetic industry market outlook
and trends.

Cosmetic Product Categories

Total global beauty sales have increased 14% in 2012 with the following revenue per category.
1. Makeup Sales $932 million
2. Skincare Sales $844 million
3. Fragrance Sales $501 million

Total Market Share by Category

4. Facial Skin Care 27%
5. Personal Care 23%
6. Hair Care 20%
7. Make-up 20%
8. Fragrance 10%

Women Consumers
1. Women spend an average $144 a year on beauty.
2. By region, the west spends the most on beauty at $154.
3. 57% of women have purchased skincare products at Walmart of Target in the last 6 months.
4. 10% of customers generate 80% of revenue.
5. 45% of women cut back on skincare during the recession.
6. 20% of Americans have a household income of $100K plus, representing 70% of total consumer wealthier.

Distribution Segments
7. Drugstores (20,000 companies) $220 billion
8. Spa Services (18,000 facilities) $13 billion
9. Department Stores (3,500 stores) $70 billion
10. Cosmetic Retail (13,000 stores) $10 billion

Top 5 Largest Beauty Brands

1. Olay $11.8 billion
2. Avon $7.9 billion
3. LOreal $7.7 billion
4. Neutrogena $6.2 billion
5. Nivea $5.6 billion

Emotional Attachment
1. Nearly half of women in the United States feel that wearing makeup makes them in control.
2. 82% of women believe wearing make-up makes them feel more self confidence.
3. 86% of women find that wearing makeup improves their self image.

Recommended by : Steve Rogers ( steve_rogers2014@outlook.com )