arn 12014 C-DRN-N-OHUA CS (Main) E: wart waa] MANAGEMENT Paper—I Praia wae: dt we RRA aie Time Allowed : Three Hours Maximum Marks 30 : weet werd ager weit & are 84 8 owt Prefeiad wets weer at erage We: ‘Be ws (8) wT a Gry HF fawrer fey me a ae ae RR ait Sat Mt FH BI Gt F) wher at ga wa we F got at ay wer wae 1 eS arent 1 ae goad YB arte ane Boge we Ow wT ae Ee aie ea ver afar) wets versa & ate mem ate aft 8 worer 9 sige area sere Rerar arereaw # aver we AEE (Question-cum-Answer) Gera Pte ae Te eae wea saree By waft ATT HF area ary re, fre ma TTY wy ate TE RI wnat) ort wed omnis 2 oe anaes wae, mana tae ae, AS BT a ate FY went ere wftew feure % Prd am) aah ard me wer B aere Bt Mt fir # fear ard way sae aire sire wr F Re me at) ae gee Fae wT a wT Roe oe UM Eat TATE OTT wr a we bar aed B1 QUESTION PAPER SPECIFIC INSTRUCTIONS. Please read each of the following instructions carefully before attempting questions : There are EIGHT questions divided in Two Sections and printed both in HINDI and in ENGLISH. Candidate has 10 attempt FIVE questions in all. Question Nos. I and $ are compulsory and out of the remaining. THREE are to be attempted choosing at least ONE from each section. The number of marks carried by a question/part is indicated against it ‘Answers must be written in the medium authorized in the Admission certificate which must be stated clearly ‘on the cover of this Question-cum-Answer (QCA) booklet in the space provided. No marks will be given for ‘answers written in medium other than the authorized one. Assume suitable data, if considered necessary, and indicate the same clearly, Attempts of questions shall be counted in chronological order. Unless struck off, attempt of a question shall ‘be counted even if attempted partly. Any page or portion of the page left blank in the answer book must be clearly siruck off (O-DRN-N-ONUA 1wea SECTION—A_ Q.1 Preafifar FF ah wet B sae A, A we AT 150 weet AA EE Answer all of the following in about 150 words each :— 5x10=50 Q 1@) Q 1b) Q@ eo) Q1@ Q 1) Q. 2(a) Q 2(b) Q. 26) @ 3) O-DRN-N-OWUA wef are PR meters A cara Se gene ET Promer we Phe vere wee sre 7 Discuss how the efficiency and effectiveness of a manager would impact organisation performance. 10 wermre-cftore 4 ata wo dda 8? ee are A Tee sea TA Ee EE AAT What is the relationship between Goal-Effort-Result ? Explain with an example. 10 ee seme weg AR Ee Saftere she ae & dia er ARAL aeettneT Be gare ais @ Piorer ¥ gk ae aan 8? : Distinguish between ‘Authority’ and“Power’ with an example. How can empowerment ghee arfad (trier tert) at oe areal # fae sat wna oferta eee ae Explain ‘Affirmative Action’ and its implications for organisations. 10 vant wae Qawtiege Atay) w aaT Se A any fee Pfiee ae a erat 7 ‘What characteristics would you look for in selecting an expatriate manager ? 10 coraenfis coh @. Frew wet 8 ara doer waar At aor afer wee ? What is the role of human resource management in formulating business strategy ? 15 Ques oraere F weal 3, ae, eur wa (Getara), sega) ate araere te we A ene wR, : Explain the relationship between values, perception, attitudes and behaviour in context of individual behaviour. 20 ‘feraar (Raerafin) Baar aad B 2 ue Profes afhar st Be gare wut Fe e? What is ‘Stereotyping’ ? How does it influence the decision-making process ? 748 aftr aoa (afin oifareaert) Foyer dues quae 8 7 owt gee A ge FAT & fee we sae te aA L What are key ingredients of a ‘Learning Organisation’ ? Give an example to substantiate your answer. ' 10+5 +Q 3) ee FE A Pre were ‘ote Poorer’ and ter A qa we gee SAT! Explain how ‘Job Design’ would influence ‘Quality of Work Life’ ? 15 Q. 30) “BRefaerar Age o aa weaf 2? ated 4 Paley citvaaa wax & fey, era wel 3 ging Agra tet Gare ‘What is ‘Situational Leadership’ ? Suggest the leadership style that is relevant for different levels of maturity of subordinates. 10+10 Q. Aa) averse oars Bare ae ar ay AL are Prt were afer oraere were? Describe four sources of organisational stress. How does stress impact employee behaviour ? 10+10 Q 4(b) ‘AxfrF (Corporate) anf afta’ (Pawar) am & 2 aa F wet F wae are owe a Ama. weet am wly aea, ‘What is Corporate Social Responsibility ? Describe two CSR initiatives taken by organisations in the Indian context. 847 Q. 40) Metfiata woe A dner-aaei S dre Pee vere adem se dat a venfia fa 8? How has technological advancement influenced communication and relationships amongst organisational members ? 1s wey SECTION—B Q.5 Prafaterr 3 8 wh weit & sae Af, at wets aT 150 wat How Answer all of the following in about 150 words each :— 5x10=50 Q. Sta) siete ra (Bea Ru) A Poors A wpAT a aM (GAN) aT Pease ABA, Analyse the nature and scope of marketing in the digital era, 10 Q. 5(b) Profaa vateet # faq ane arma’ (ede sec) ate ‘eens ao’ FB dhe er ATL Distinguish between ‘relevant cost’ and ‘irrelevant cost’ for decision-making purposes. 10 Q. Se) ‘Soh sateen’ @ sma sar aaWA 7? ae Pha aren 8 fata a A gure * fie aerayeh a7 ‘What do you understand by ‘Capital Adequacy’ ? Why is it important for financial sector reform ? 10 O-DRN-N-ONUA eeQ S@) Q 5(e) Q 6a) Q 6(b) Q 6) Q 7a) Q 1b) QI) farir #1 tafess feat & er A ata’ othe aden’ } de gear FARA: seer afta eee aT ‘Compare ‘leasing’ and ‘buying’ as alternative methods of financing. Explain with an example. 10 Aga, F ste ye ara wer ee (Re one Ret) a were wh A RR @, TaeU wT FA ay ee ATT Explain with an illustration the method of estimating required rate of return based on CAPM. 10 Ssrttea Peer’ ste shite fer’ & de sat a, ote A cE gaeeT te Fa ey ere FBT Explain the differences between “Consumer Marketing” and ‘Industrial Marketing” with one example from each, 1248 fri Sarre, ame Serre ae wer Saree F dhe alee A ee ABA T fra ware TH GAT Ray dala F 7 Explain the difference between ‘Financial Accounting’, ‘Cost Accounting” and ‘Management Accounting’. How are these inter-related ? 1248 fret ofteafeet & ania, ft wef a aah arvit Gr ange ar daw Hae FF wee? Under what conditions should a firm pay cash dividend or bonus shares ? 10 ‘aare ater’ 3 am eed @ 2 are sao Art ae see # AE saya feo orf ar Rare wT Pe were wean ate? What is ‘Market Research’ ? How does market research help in developing a suitable marketing strategy for a new product ? 614 ‘she (DuPont) fever att sae eat A ere AHA Explain “DuPont” analysis and. its components. 10 (i) Far ere 2H ware dee eer A gear A dad Foam Fey A cafe oer 8, wah wh ga wt at ted adh ura att @1 Why is ‘Employee Stock Option’ shown as part of equity in the balance sheet when. it does not bring in cash to the firm ? 8 Gi) HR Reet? ant A we ARAL Explain the benefits of stock options. 12 C-DRN-N-ONUA 4Q 8a) Har He RF Ft 60 TA sft care aq at ex a 1000 sere aga a, gS RAT & fey ww Prof onde fren &, wath orm te oe 70 we wie aang wey aa wT By sie fee weuet anh ame a wrawtT 10 wad wR aa weg @1 avy vet ze 14-67 2, Reet Prafafta & arqare vitette fer mm 2 ant Ae mz ‘feorefy fact a4 arseqz & wa pion oft wat [es | aecxe 8 me som atet_| sear ar 2 arseqe F me 50% oftadt ara taf zohtaa us maeqe & we tad at vets canary # fee 4 de F wetter at araerner Ae 1 arcare at 10,000 sare a afte era @ . era at 75 afte seta & ge et ste arte * ore 500 sare Bo aarwa ost & ? @ w ost a atte (ica) GA oa a rem ATL Gi) 2 tee ane aw ate AAA, Per we ada A ange ot Prof ae ary Rar we afeqs Kanchan Machine Works has received an export order for surface finishing of 1,000 castings at the rate of Rs. 60 per casting, as against Rs. 70 per casting that is normally charged. The direct materials cost for the job is estimated to be Rs. 10 per casting. The machine hour rate is Rs. 14, calculated as follows : Cost Item Fully variable with output Supplies Rs. 3 80% variable with output Indirect labour Rs. 2 50% variable with output General factory overhead Rs. 5 Not variable with output Each casting requires four hours of machining. The business has an annual capacity of 10,000 castings; 75 per cent of the capacity has been utilized and the business has committed orders for 500 castings. (i) Estimate the incremental profit or loss from the order. 14 (ii) Mention two non-financial factors that the business should consider while deciding on the order. 6 O-DRN-N-OWUA eoQ. 8b) Q 8(e) We edt Pater ote um aah eee Pater a feat ate waraPre are adam & (wafe, waa ate we 8 ea AAT) A pushcart vendor and a vegetable store vendor have identical sales and operating profit (Le. profit before interest and tax) : @ see densi aw ett wa Ee ea aad F fe gears aate A aT ar twat ART “Using assumed numbers, calculate the degree of operating leverage for the two businesses. 10 Gi) TD arte Fa Pee oda wr veeae rhe date A veo 2? Which of the two businesses can have a higher financial leverage ? 10 aefa satan sere eat a at seat F ade F Haha a ach ant a wie wr fra ware gif ca aie? How should a popular consumer product company protect its reputation or image from scandals concerning its products ? 10 +e