Toby Braddon

ESPN
STYLE
GUIDE

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Contents

Logo
Colour
Typography

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Logo
The Espn Logo should always be in red and white but if it is not
possible to appear in red and white, for example in a mono it can
appear in black and white.
On the logo the writing and the line should always be in white and
the background shape should always be in red.
The logo should never appear in any other colours except red, white
and black because they are the colours that represent ESPNs
corporate identity.
Logo Size:
Because of the way the logo has been designed it should never be
reproduced in a size smaller than 8mm width and
4mm height.
8m
m
4m
m

The Logo Position:

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In print the logo should appear on the top left handed position on
the page.The logo should not be positioned closer than 10mm from
the edge.

Colour
ESPN uses red as its core colour and white if the logo needs to
appear as mono.
No other versions of purple can be used for the logo.

Patone f80404

C0 M100 Y100

R248 G4 B4
Patone fbfbfb
G251 B251

C1 M1 Y1

R251

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Typograp
hy
The font ESPN uses is Cambria (Body) for everything to do with the
brands identity.
Cambria (Body) Normal
abcdefghijklmnopqrstuvwxyzoeABCDEFGHIJKL
MNOPQRSTUVWXYZOE&0123456789*#@+<=> %?$
,.:;...!?(/)[\]{|}TMAAAAAA
CEEEEIIIINOOOOOUUUUYaaaaaaceeeeiiiinooooo
uuuyao`~^?-_
Cambria (Body) Bold
abcdefghijklmnopqrstuvwxyzoeABCDEFGHIJKL
MNOPQRSTUVWXYZOE&0123456789*#@+<=> %?
$,.:;...!?(/)[\]{|}TMAAAAAA
CEEEEIIIINOOOOOUUUUYaaaaaaceeeeiiiinooooo
uuuyao`~^?-_

The typing should never appear in a font size smaller than 5pt, but
there is no maximum size.
Headlines should always be in Cambria (Body) Bold.

Toby Braddon