ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT ES UNIT: UNIT-AN: UNIT-V: BBA IV Semester Paper Code: BBA-401 Introduetio Canetti of entrepreneur, Distinction between entrepreneur and manager, Fonctions of an entrepreneur, Qualities ofa suovessful entrepreneur and {Types of entrepreneurs. Concept ond Nature of entrepreneurship, Role of ceatrepreneurship in economic development. Development of Entrepreneurship: Emergence of entrepreneurial class in India, Environmental factors Tifectng. entrepreneurship, Locational mobility of entreprencurs, Entrepreneurship development programmes, nstiutions | {or ‘Entrepreneurship development and Entrepreneurial performance in india Entrepreneurial Motivation: Concept and Theories of motivation, Motives for starting enterprises, ‘Testing entrepreneurial motivation, Developing achievement motivation and Entrepreneurial behaviour. Rural Entreprenourshi Meaning of tural entrepreneurship, Need for rural entrepreneurship, Rural industralization in retrospect, Problems of rural entrepreneurship and Development of rural entrepreneurship. Establishing a Small Enterprise: ‘The start up process, Project identification, Selection of the product, Project formulation, Assessment of project feasibility, Analysis of project, Preparation of project report, selection of site / location and [Legal considerations. a7.rer SN) pete ‘MARKETING MANAGEMENT Tiwaji University, Gwalior ‘Syllabus for BBA: XIV Batch 2009-2012 BBA TV Semester Paper Code: BRA-402 UNIT =I, UNIT-IV: Introduction: Teuton of marketing concept, Features of integrated marketing eaaemt, Modern concept of marketing, Concept and. Functions of conser p managemest, Difference between marketing, selling end Taailing, Marketing mix, Marketing segmentation. Consumer Behavior: ansan of eongumer behavior, Buying motives, Buyer behavior modes: ConerP EF motivational research and Techniques of mativational ‘esearch, Ethical marketing in Tada. : Product Planning: Pret of product, Importance ofa product, Components of Pose caning, Product classification, Products mix. Podoet lie and Proc life eyele. Product Pricing: Predog Feeing in marketing strategy, Factors influencing the product ral desis, Metods of pice determination, Pricing plisies and strategies. Distribution: caret channel of distribution, Role. of marketing, channels, Mani on of channels, Types of intermediaries, Choice of channels of dissibution, Channel policies and strategies. 7UNIT =: UNIT -IV: UNIT-V: FINANCIAL MANAGEMENT my iwaji University, Gwalior us for BBA: XIV Batch 2009-2012 BBA TV Semester ‘Paper Code: BBA-403 Introduction: Concept and Nature of financial managenient, Types of financial decisions, Importance, Objectives, Organization and Responsibilities of finance functions, Role and Status of financial executives in ‘organization structure. Patterns of Funds Requirements: Shorctcnm, Medium-term and Long-term financial planning, Capitalization, Types of securities and their evaluation from income, Risk and control point of view. (Capital Structure Planning: ‘Approaches to capital structure, Objectives and Determinants of ‘Optumum capital structure, Cost of capital, Financial and Operating leverage. Capital Budgeting and Dividend Policy: Nature, Importance and Principles of capital budgeting, Techniques of ‘capital budgeting, Capital budgeting practices in India [Bividend theories, Dividend factors, Dividend poliey in India ‘Working Capital Management: Concepts of working capital, Determinants of working capital, st of cash, Management of inventory and Accounts receivable, Tools for analysis of working capita 8\ Ya HUMAN RESOURCE MANAGEMENT UNIT-AI: UNIT-IV: ‘Tiwaji University, Gwalior Sylabus for BBA: XIV Batch ‘2009-2012 BBA TV Semesier Paper Code: BBA-404 Introduction: Concept, Importance, Nature and Scope of human _resoures. careeptnent, Objectives of HRM, Functions of HRM, Activities of TERM Managerial skills and roles, Organisation and Responsibilities. Eyolution and Enviroument: Erolution of human resource management Theories of HRM, Influence ereepatifc management on HRM, Influence of labour movement on IRM, Influence of goverament regulations on HIRM end HRM: tndian perspective, Recruitment and Selection: Reriiment poliey, Sources of recruitment, Methods of reerutment an Effectiveness of recruitment p : Sdection - Policy and Process, Selection tests and Interview. Promotion and Transfer: ‘Consapt of promotion, Promotion policy, Promotion plans, Promosion programmes and Problems in promotion. rebar: Meaning, Objectives, Types, Policy and Programmes. Concept of placement, Factors of demotion, Demotion policy, Types oF separation. ‘SRftnistional career planning, Career choices and stages, Career management in HR. or »BRA TV Semester INCOME TAX LAWS AND PRACTICES ‘Paper Code: BBA-405 uNIT- Basic concepts of income, Agriculture income, Assessee, Previous year, ReStoment year, Residence and Tax liability, Exempted incomes, Income from salaries. Income from house property, Profits and gains of business or profession. Capital gains, Income from other sources, Set off and carry forward of Tosses, Clubbing of income. UNIT-=1V: Deduction from gross total income available to all types of assessor, Rebates and relief froma tax ibility, Assessment of individuals LUNIT—V: Computation of tax liability of individuals, Procedure of assessment, Fncome-tax authorities, 30UNIT: UNIT-1: ‘Taji University, Gwalior ‘Syilabus for BBA: XIV Batch 2009 - 2012 Concept of Research: Concept, Assumption and Steps- of scientific method, Nature and Objectives of research, Significance of research, Types of research, ‘Steps inthe research process. Research Design: Concept, Types and Stages in research design, Concept of a research problem, Selection and Formulation ofa research problem. Hypothesis: A Test of Significance: (A)Hypothesis concept and Sources of hypothesis, Procedure for formulation of hypothesis. Types of hypothesis. (@)Test of significance in large sample, Standard error, Difference of ‘mean test of significance in small T test, F test and Z test. Data Collection: (A)Collection of primary data: Direct personal investigation, Indirect oral investigation, Local reports, Schedules and Questionnaires, Drafting and Presentation. _(B) Collection of secondary data: Source of data, Editing and Sorting of secondary data (©) Census, Sampie and Universe: Concept, Methods of census sample and Types of sample and Universe. Research Communication: “Techniques of scaling-Likert, Thruston and Gutman, Format of research report, Precautions in report writing, Footnoting, Bibliography and Index ov 31