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  • Lawrencepur Presentation - IMC

    Uploaded by

    Rabiyak91
    19 views18 pages
    Laerencepur

    Original Title

    Lawrencepur Presentation- IMC

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    Laerencepur

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    19 views18 pages

    Lawrencepur Presentation - IMC

    Uploaded by

    Rabiyak91
    Laerencepur

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 18

    Lawrencepur

    IMC Campaign

    Agenda
    Introduction
    Why Lawrencepur?
    Positioning Statement
    CBBE Model
    Current Marketing activities
    Proposed IMC Campaign
    Budgets
    Conclusion

    Introduction

    History

    Positioning Statement

    CBBE Model

    Current Marketing Actvities

    Identified Gaps

    IMC Campaign- Walk with the


    World

    Magazine ads

    Newspaper Advertisements

    TVC

    Radio Advertisement

    Other proposed Marketing Acivities

    Total Budget

    Conclusion

    Thank you

    Q&A

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