Proposal

for
ESPN ident

Prepared by
Toby Braddon and Henry kennedy

Client

ESPN

Proposal

Idea-Our idea is to make an ident representing ESPN. We are going

to do a tennis ident. At the start of the ident the camera will be
looking down the line of centre court showing 2 people(me and my
partner henry) having a rally about 6 times. Next I will then Hit the
ball against the net, and the net will go red and say ESPN on it.

Purpose- the purpose of our ident is to represent ESPN as a channel

with the type of programes that they show. Our ident links with the
corporate identity and the ethos of ESPNs channel.

Key Content- the key content in our ident is when the rally end and I
will hit the ball at the net and, the most key part happens where the
net will go red and say ESPN on it.

Target Audience- Our ident will be aimed at any age because there is
no explicit content when playing tennis and ESPNs channel shows
sports which is also aimed at anyone.

Justification- We have decided to do a tennis ident because it

represents the corporate identity of ESPN This is because ESPN is a
sport channel and we feel as if it fits in with the channels ESPN show.