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  • Framework

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    Ahmad Noor
    9 views2 pages
    This document discusses key factors related to business relationships and performance, including value offered to customers, customer participation, perceived value, trust, commitment, mutual benefit, and dependence between partners, and how these interaction factors can impact relationship performance. Environmental factors and capabilities in areas like marketing, technology and innovation are also referenced as influencing international business relationships and outcomes.

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    This document discusses key factors related to business relationships and performance, including value offered to customers, customer participation, perceived value, trust, commitment, mutual benefit, and dependence between partners, and how these interaction factors can impact relationship performance. Environmental factors and capabilities in areas like marketing, technology and innovation are also referenced as influencing international business relationships and outcomes.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    9 views2 pages

    Framework

    Uploaded by

    Ahmad Noor
    This document discusses key factors related to business relationships and performance, including value offered to customers, customer participation, perceived value, trust, commitment, mutual benefit, and dependence between partners, and how these interaction factors can impact relationship performance. Environmental factors and capabilities in areas like marketing, technology and innovation are also referenced as influencing international business relationships and outcomes.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Value

    Offering

    Transformati
    onal

    Customer
    Participation

    Customer
    Perceived
    Value

    International
    New
    Ventures

    CRM
    Systems

    Innovation

    Marketing
    Capability

    Performance
    Technology

    Relationship
    Marketing

    Environme
    ntal
    Factors
    Trust

    Seller
    Related
    Factors
    Customer
    Related
    Factors
    Interaction
    Factors

    Commitme
    nt

    Mutual
    Benefit

    Dependenc
    e on
    Partner

    Relations
    hip
    Performa
    nce

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