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  • BIBLIOGRAFIE SELECTIVA (Cartile Pot Fi Gasite Pe Google La

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    Ramona Vasile
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    This document provides a selective bibliography of 8 books related to product development, innovation management, and marketing. The books include titles such as Marketingul. Premisa in afaceri, New Product Development, The PDMA Handbook of New Product Development, Innovation Management and New Product Development, and New Product Development: From Initial Idea to Product Management. The bibliography also includes Research for Development: A Practical Guide and The Oxford Handbook of Innovation Management.

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    BIBLIOGRAFIE Selectiva

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    BIBLIOGRAFIE Selectiva

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    This document provides a selective bibliography of 8 books related to product development, innovation management, and marketing. The books include titles such as Marketingul. Premisa in afaceri, New Product Development, The PDMA Handbook of New Product Development, Innovation Management and New Product Development, and New Product Development: From Initial Idea to Product Management. The bibliography also includes Research for Development: A Practical Guide and The Oxford Handbook of Innovation Management.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    10 views1 page

    BIBLIOGRAFIE SELECTIVA (Cartile Pot Fi Gasite Pe Google La

    Uploaded by

    Ramona Vasile
    This document provides a selective bibliography of 8 books related to product development, innovation management, and marketing. The books include titles such as Marketingul. Premisa in afaceri, New Product Development, The PDMA Handbook of New Product Development, Innovation Management and New Product Development, and New Product Development: From Initial Idea to Product Management. The bibliography also includes Research for Development: A Practical Guide and The Oxford Handbook of Innovation Management.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    BIBLIOGRAFIE SELECTIVA ( Cartile pot fi gasite pe Google la

    optiunea Books)

    1.
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    4.
    5.

    Marketingul. Premisa in afaceri, Luminita Nicolescu


    New Product Development, I. Barclay, Z. Dann, P. Holroyd
    The PDMA Handbook of New Product Development, Kenneth B. Kahn
    Innovation Management and New Product Development, Paul Trott
    New Product Development: From Initial Idea to Product Management,
    Marc A. Annacchino
    6. Research for Development: A Practical Guide, Sophie Laws, Caroline
    Harper, Nicola Jones, Rachel Marcus
    7. The Oxford Handbook of Innovation Management, Nelson Phillips
    8. Innovation Management and New Product Development, Paul Trott

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