QUESTIONNAIRE

The survey is being conducted to determine the brand awareness, image and
brand recall of Sonata digital watches in Dehradun . I would be grateful if you
could spend some time on it. The information is purely for research purpose only
and it will be kept confidential.
We hope for your kind cooperation.
Respondents Profile
Please fill in the required field(s)
Name:

Age: .. (Yrs) Sex: .

Address: -

...

Contact No

.. (If any)

Q.1 Do you prefer wearing digital watch?

Yes

No

Q.2 Which brand(s) of watches would you prefer to have?

Fast track, Timex, Tag Huer, Omega, Citizen, Rado..
Q.3 Which attribute most affect your purchasing decision to select the brand of watch?

Brand name
Quality aspect

Price

Status
Others

Q.4 Rate Sonata Digital Watches on the basis of following attributes:

where:
5 = Excellent, 4 = Good, 3 = Average, 2 = Poor, 1= Worse

Attributes:
Colour
Design
Material
Variety
Comfort

Poor

B ad

Aver
age
3
3
3
3
3

Goo
d

Exc
elle
nt

Q.5 Have you ever seen the advertisement of Sonata digital watches? Brand Recall

Yes

No

Q.6 Where have you seen the advertisements of Sonata digital watches Brand?

TV

Newspapers

Banners

Others

Q.7 Can you recall any advertisement of Sonata digital watches?

Yes

No

Q.8 how would you rate the image of Sonata digital watches? Brand Image
Very High

High

Low

Very Low

Average

Q.9 Suggestions (if any)?

change in positioning, more high class orientation for target group.
Date:

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