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Strategic management is one of the most important "hard skills" in business

management. In Strategic Management, you'll learn how you can manage


businesses and projects proactively with a focus on long-term strategy, rather
than reacting to day-to-day hiccups.
In this course, you'll learn about the role of strategic management in running a
business, the difference between defensive and aggressive business strategies,
taking a strategic position and recommending a strong business strategy. You'll
also learn how to incorporate factors like competitor behaviour and market
movements into your decision making.
https://www.open2study.com/courses/strategic-management

Strategic Management - An Introduction


Strategic Management is all about identification and description of the strategies that managers can carry
so as to achieve better performance and a competitive advantage for their organization. An organization
is said to have competitive advantage if its profitability is higher than the average profitability for all
companies in its industry.

-Management study guide


http://www.managementstudyguide.com/strategic-management.htm

Defining Strategic Management Strategic management can be defined as the art


and science of formulating, implementing, and evaluating cross-functional decisions
that enable an organization to achieve its objectives. As this definition implies,
strategic management focuses on integrating management, marketing,
finance/accounting, production/operations, research and development, and
information systems to achieve organizational success. The term strategic
management in this text is used synonymously with the term strategic planning.
The latter term is more often used in the business world, whereas the former is
often used in academia. Sometimes the term strategic management is used to refer
to strategy formulation, implementation, and evaluation, with strategic planning
referring only to strategy formulation. The purpose of strategic management is to
exploit and create new and different opportunities for tomorrow; long-range
planning, in contrast, tries to optimize for tomorrow the trends of today.
-fred david

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