What is

strategy?

Gives focus & direction to

organizations activities
Helps define what not to focus on,
what not to do
Aims to create a unique competitive
position in the long-run

Why strategy for

AIESEC?

The

Choice
Product

Cost

Customer

The

Choice
Product Leadership

Customer Intimacy

Product

Product

Product

Market Position

Low Cost Producer

Values

Business Logic

Cost

Customer

Cost

Customer

Cost

Customer

The company achieves the

lowest production and distribution
costs in the industry
Standardised product portfolio
Standardised processes
Marketing/sales of
components/stand alone
products
Find customers and offer them
existing portfolio

Revolutionary and unique

products/service
Superior quality
Superior functionalty
Develop products and then
create customer demand,
educate the market

Niche player
Delivering to the specific needs
of a particular market segment
Individual solutions
Identify customer needs and
develop solutions
Marketing/sales of unique
customer solutions
Develop products and sell them
to existing customers

Team work
Cost awareness
Experience

Individualism
Enterprize
Risk-taking
Fantasy unconventional
thinking
Knowledge

Customer teams
Self-governed teams
Long term relations
Initiative, opportunism
Trust