Why Volunteers?

Force multiplier.
More volunteers = more
time.
They motivate others to act.
They define the campaigns
identity.
They are the heart and soul
of all grassroots
organizations.
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Contacting Volunteers
How did Obama volunteers first get involved?

23%
18%

9%
11%

14%

Contacted the
campaign
Donated to the
campaign
Responded to an
email

Republican Victory
Source: 2012 Obama Campaign Legacy Report, p. 27
Institute

Recruiting Volunteers:

where do you

find them?

Search your stakeholder lists.

Special interest support groups.
Friends and family.
Business and civic affiliations.
Former campaigns.
Issue and philosophical groups.
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Recruiting Volunteers:

but, I need

more volunteers!

When making volunteer

recruitment calls to prospect lists,
think about it the same way you
think about voter ID calls.
On average, between 2-5% of
volunteer recruitment calls to
prospect lists will result in a new
volunteer.
That means for every 10 new
volunteers you need, you will
need to make more than 275
volunteer recruitment calls to a
prospect list.
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SW FLORIDA

9a - 12p
12p - 3p
3p - 6p
6p - 9p
TOTAL
10a - 1p
1p - 4p
4p - 7p
TOTAL

Total

158
149
120
26
453
196
66
31
293
SE FLORIDA

9a - 12p
12p - 3p
3p - 6p
6p - 9p
TOTAL
10a - 1p
1p - 4p

Total

214
228
198
131
771
232
226

Phon
es
Door
s

Phon
es
Door

Managing Volunteers:

staying

organized

Super Saturday is October 6th!

* Required

Volunteer Data Tracking

Top of Form
Will you join us this Super Saturday, October 6th? *
Imperative to keep past and
Yes! I will fill out the form below and see you on Super Saturday

Yes, I would like to help, but can't make it on Super Saturday

present volunteer info in

First Name *
Last Name *
centralized location
Phone Number *
E-Mail *

Name, phone, email and

Which phone shift would you like to sign up for?

9am-12am
address

12am-3pm

Activity preference(s)
3pm-6pm

6pm-9pm

Coalition
Which Door shift would you like to sign up for?

Other important info

10am-1pm

Volunteer time shift tracking 1pm-4pm

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4pm-7pm

Powered by Google DocsReport Abuse - Terms of Service - Additional Terms

Managing Volunteers:
organized

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staying

Managing Volunteers:
organized

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staying

Managing Volunteers:

staying

organized
SATURDAY

Total

By Office
Vols
Boca Raton
[FL1125]
Coral
Springs
[FL1100]
Fort
Lauderdale
[FL1116]
Hialeah
[FL1091]
Miami
Cutler
Ridge
[FL1126]
Miami
[FL931]
Pompano
Beach
[FL887]
West Palm
Beach
[FL930]
West Miami
[FL1205]

Total

Total
Total
Vol
Vols
Recruitme Recruit
Calls
nt Calls
ed

21

2,075

150

24

2,900

110

31

33

4,280

34

4,683

250

55

9,678

15

2,328

200

198

32
5,711
150
5
Republican
Victory
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22
2,663
137
5

SATURDAY
By Office
Boca Raton
[FL1125]
Coral Springs
[FL1100]
Fort Lauderdale
[FL1116]
Hialeah [FL1091]
Miami Cutler
Ridge [FL1126]
Miami [FL931]
Pompano Beach
[FL887]
West Palm Beach
[FL930]
West Miami
[FL1205]
TOTAL

Total
Vols

113,647
Actual
Doors

21

1,144

14

636

16
51

919
9,798

20
78

4,859
17,450

20

1,432

163
383

24,589
60,827

https://docs.google.com/spreadsheet/viewform?
usp=drive_web&formkey=dF9MZmdaWVRLS2VQWXlZaWQ1eVlnM0E6MA#gid=0

Managing Volunteers:

staying

organized

9amOffice
12pm
Miami- 8532
6/11/2014 SW 8th St
15:10:12 suite 280
Doors
Hialeah6/11/2014 3800 W 12th
15:11:54 Ave suite 1
WestMiami-
6/11/20145600SW135th
15:29:55 Avesuite207 Doors
SouthMiami-
6/11/20148950SW152
15:31:24 Ave
Phones

Timestamp

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12pm3pm

First
Name

Last
Name

Email

Phone

3pm6pm

6pm- Recruited
9pm
by:

John

Smith

123@gmail.co 123-456m
7890

Jane

Doe

we@gmail.co 345-678m
9012
Doors

Phones JC

Doors

Ron

Reagan

theman@reaga 222-333n.com
4444

Phones Micah

Phones

Zach

Mingo

555-333zach@aol.com 1234

Phones

JC

Doors

Bob

Training Volunteers
Take the time train your
volunteers.
How to canvass door-to-door.
How to make phone calls.
How to give a speech to a
group.

Give volunteers specific

assignments.
Utilize their specific skill set.
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You need to be holding

volunteer trainings on a
regular basis.
Training volunteers as they
enter your office for the first
time is critical, but making sure
they have an opportunity to ask
questions and better
understand our concepts is
critical too.
A well-trained volunteer is
effective and efficient.

Knowing your Volunteers

It is important to
know that every
volunteer has a
unique skill set that
can be applied to:
Phones
Doors
Administrative work
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Knowing your Volunteers

Take advantage of selfish motivations

Dont wait for people to volunteer; seek them out
Give volunteers specific tasks with timelines and due
dates
Cut out any unnecessary red tape, efficiency is key
Recognize when a volunteer can take on more
responsibility
Be patient

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Managing Volunteers:

keeping them

motivated

There is no limit to the number of activities.

Organize them to make volunteering a
rewarding and enjoyable experience.
Always keep in mind your volunteers level
of experience. Some have worked in
campaigns. For others, it will be the first
time.
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Managing Volunteers:
motivated

Internal campaign
communications.
Volunteer briefing sessions.
Candidate visits.
Frequent shows of
appreciation.
When volunteers are treated
the right way and feel a
sense of ownership, they
become
activists and
Republican Victory
leaders. Institute

keeping them

Managing Volunteers:

keeping them

motivated

Titles motivate volunteers to work hard.

Source: 2012 Obama Campaign Legacy Report, p. 22

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As of September 1, 2012

Managing Volunteers:

keeping them

motivated

Top Volunteer Name: Faith Doyle

Office: Boca Raton
Total Calls: 15,000
Total Doors: 3,125

Background: Faith started volunteering at my office

before we were even open. She was very eager to work
for Romney. She comes in consistently, at least 5 days a
week and is always ready to knock doors. Due to the job
climate, Faith graduated college last year and had been
unable to find work. She felt that President Obama was
not doing enough to help the economy and that the jobs
market needed to improve. She was able to find a job,
but not one that fits her degree. Even upon finding a
job, Faith made time to still come into the office and be
on the streets knocking doors, whether if it was raining
or not. I can always rely on Faith.

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Top Volunteer Name: Mitch Zurbaran

Office: Miami

Total Calls: 1,200

Total Doors: 7,300

Background: Mitch began volunteering in July

when he started college. He has been in the
office every week since he first came in and
has made over 1,200 calls and hit over 7,000
doors. Mitch volunteers because he believes
Mitt Romney is the man that can turn our
economy around and has shown a devotion
and good attitude ever since he came into
the office. He is one of my go to guys, and a
respected/great asset to my office.

Managing Volunteers:
motivated

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keeping them

Ten ways to ensure volunteers return

1. Make sure they receive a good
reward for their work.
2. Make their places as
comfortable as possible.
3. Volunteers always have to have
a supervisor.
4. Take special care of your best
volunteers.
5. Make volunteers feel like they
are part of the team. Ask for
their opinions and feedback.
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6. Make ample use of thank-you

notes and volunteer newsletters.
7. Always stay in contact with all
volunteers.
8. Dont become impatient with
inexperienced volunteers.
9. Give volunteers the opportunity
to contact the candidate.
10.Give the volunteers a good
leader.

Things to remember
Dont take the base for granted.
Know their motivations.
Treat them right!
Create activities to motivate
your volunteers.
Volunteers have to be friendly.

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Questions