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DATA MANAGEMENT AND

ANALYTICS FOR UTILITIES


In-depth Briefing

DATA MANAGEMENT FOR UTILITIES

DATA MANAGEMENT AND


ANALYTICS FOR UTILITIES
In-depth Briefing

About Smart Grid Update


Smart Grid Update is a research-driven news, market analysis, online networking portal and conference producer.
Our work focuses on three core areas of the smart energy technology sector:
Providing business intelligence in all areas of smart energy.
Building smart energy communities for all key players to enable the exchange and sharing of ideas.
Producing conferences that assemble senior management, decision makers, and innovators to produce results
for the smart energy initiative.

Disclaimer
The information and opinions in this document were prepared by Smart Grid Update (FC
Business Intelligence) and its partners. FC Business Intelligence has no obligation to tell you
when opinions or information in this document change. Smart Grid Update makes every
eort to use reliable, comprehensive information, but we make no representation that it is
accurate or complete. In no event shall Smart Grid Update (FC Business Intelligence) and its
partners be liable for any damages, losses, expenses, loss of data, loss of opportunity or prot
caused by the use of the material or contents of this document.
No part of this document may be distributed, resold, copied or adapted without
Smart Grid Update's prior written permission.

Author
Jason Deign
Jason Deign Associates
Carlos Mrquez Salazar,
Research manager

FC Business Intelligence Ltd 2013

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WELCOME

Welcome

Dear Colleague
If knowledge really is power then utilities in 2013 have more power at their disposal than ever
before. Or at least, they could.
But the truth is that while the amount of data being collected by utility companies has increased
vastly with the advent of smart grids, not all that information is being converted to meaningful intelligence.
Having invested in the means to gather masses of data from their grids and networks, utilities are
now grappling with the issue of how best to use it.
There is no clear-cut answer to this question, but a growing body of experience is at least helping to
map out areas where it would be useful to focus attention. This briefing aims to provide a snapshot
of the latest thinking on this issue.
We hope it will help inform your strategies for data management and ultimately add more power
to your business.

Smart Grid Update


Ashley Daugherty
Vice President
Smart Grid Update
201 204 1674
adaugherty@smartgridupdate.com

Join the conversation!


SmartGrid Update | LinkedIn

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ACKNOWLEDGMENTS

Acknowledgments

Smart Grid Update wishes to thank the following people and organizations for their help in compiling this briefing:
Ben Bixby, Chief Executive Officer, MyEnergy | Co-founded MyEnergy in 2007 and is responsible for its overall vision
and strategy. Helps guide the development of MyEnergy's core technology and platform.
Giri Iyer, Product Line Leader for Grid IQ Insight, GE Digital Energy | Has a business team developing and commercializing a world class, real-time analytical system that combines a Big Data platform and 4D visualization technologies.
Brian Rich, Vice President of Business Technology, PG&E | Accountable for providing the strategic direction and
oversight for technology planning, project delivery and critical system operations for customer care, smart meter and
demand-side management programs.
Gib Sorebo, Vice President and Chief Cyber-Security Technologist, Science Applications International
Corporation | Assists government and private sector organizations in complying with legal and regulatory requirements
and address ongoing risks to their infrastructure.
Usman Syed, Senior Policy Adviser, Ontario Ministry of Energy | Leading policy development on smart meter
implementation, time-of-use rollout and various smart grid files including the original design and launch of Ontarios
USD$50 million smart grid fund.

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CONTENTS

Contents
About Smart Grid Update 2
Welcome 3
Acknowledgments 4
Index of tables 5
Introduction 6
1.
Utility data management: market overview
7
1.1
Why are utilities turning to Big Data solutions?
7
1.2
Options for data management
8
1.3
Data management vendors and offerings
10
1.4
Market size and evolution 11
2.
Barriers and drivers 13
2.1 Drivers 13
2.2 Barriers 13
3.
Case study: PG&E 17
4.
Concluding remarks 19
Industry ecosystem 19
Abbreviations 22
References 23

Figures
1

Data analytics options based on IT resources and investment

11

Key challenges in data management for utilities

14

Tables
1

Sources of Big Data in utilities

Data center components and vendors

Utility data analytics options

IT vendors and products for the utility sector

10

Pros and cons of different data analytics options

11

Security considerations

16

Utility data analytics industry ecosystem

20

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INTRODUCTION

Introduction

ata has not traditionally been a major concern


for utilities. Until recently the most data-intensive
elements within the utility business tended to be in
customer-related fields such as billing.
And in these, the level of complexity was average-tolow compared to that seen in other sectors, such as
financial services or telecommunications.
This made it possible to handle the requirements of the
business with modest doses of information technology
(IT) investment and skill.
The process of generating and distributing electricity,
gas and water was essentially dumb, with the utility only
collecting very rudimentary data relating to the levels of
consumption on customer premises. Smart grids have
changed things.
The deployment of advanced metering infrastructure
(AMI) and intelligent supervisory control and data acquisition (SCADA) systems is essentially all about improving
the amount and quality of data that utilities have on
supply and distribution.
Now this equipment is to a growing extent in place and
starting to deliver data back to the utility, the question
is: what should be done with this data to meet the
objectives of the smart grid deployments and, presumably, generate a return on the investment?
To help answer this question, this briefing will seek
to show why utilities are increasingly relying on data
management, which companies can provide the necessary solutions, how the market is evolving, and what
drivers and barriers it has.

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MARKET OVERVIEW

1. Utility data management: market overview

1.1 Why are utilities turning to Big Data


solutions?
Before smart grids, the data that a utility would collect
from its customers frequently amounted to little more
than a monthly meter reading: one data point a month
per customer.
The advent of AMI has increased the level of data
collection dramatically. The Columbia Water and Light
Department, for example, has a pilot where meters
provide data on around half a dozen household circuits
every minute. That is more than 43,000 data points per
customer per month.

Even if, as is often the case, readings are taken at more


infrequent intervals, say every five, 10 or 15 minutes, the
increase is very significant. And this is just one element
of what is currently termed Big Data, data sets that are
terabytes to exabytes in size and come from a range of
sources (Nie, 2011), which puts their management and
analysis beyond the scope of traditional IT tools (see
table 1).

Table 1: Sources of Big Data in utilities

Data type

Technology involved

Notes

AMI

Smart meters

Increased sampling frequency leads to 1,000 to 10,000fold increase in data levels

Grid equipment

Real-time monitoring and control requires much more


granular readings than those taken by smart meters. The
GridSim simulation package described by Anderson et
al (2011), for example, uses a default sample rate of 30
samples per second, per sensor

Third-party

Off-grid data sets

Utilities are increasingly also having to integrate and


handle highly granular data from other sources, such as
pricing details for demand response or forecasting information for renewable energy

Asset management

Firmware for all smart


devices and associated
operating systems

Maintaining smart grid technology once it has been


rolled out requires frequent firmware upgrades and the
like, which equates to a considerable amount of asset
management data

Distribution
automation

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MARKET OVERVIEW

Table 2: Data center components and vendors

Component

Function/notes

Main vendors

Data center
facilities

Dedicated, custom-built housing


incorporating redundant power and cooling
systems, high-speed network connections
and physical security to guard against
unauthorized access

Usually customer-owned or leased


from telecommunications or IT
services provider

Storage arrays

Provide data storage functionality

EMC Corporation, NetApp and IBM

Server platforms

Computing hardware needed for data


handling

HP, IBM and Dell

Storage area
network
equipment

Connects server, storage and external network


resources

Brocade, Cisco and QLogic

Database systems

Software systems for data management and


analysis

Oracle, IBM and Microsoft

Virtualization
systems

Allow more efficient use of discrete storage


and computing resources

VMware, Citrix and Microsoft

1.2 Options for data management


Big Data poses a major problem for utilities: namely,
where do they put the data and what do they do with
it?
The answer to the first part of the question is increasingly in the creation of dedicated data centers, the key
components of which are summarized in table 2.
When considering data center deployment, significant
consideration needs to be given to the following factors:
Because of the value of the information, data centers
typically have some form of contingency for disaster
recovery. This increases the level of capital expenditure, which may be problematic for utilities carrying
out smart grid rollouts.
Virtualization allows all available resources to be
pooled and reallocated, which can improve efficiency and return on investment (ROI), but requires
additional technology and complexity.
Cloud computing provides access to virtual
resources located anywhere, which can further
improve efficiency and ROI but can lead to concerns
over data security and integrity (since data could
end up in foreign jurisdictions).

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Cloud-based delivery of IT infrastructure, platforms


and software on an as a service basis means that
instead of having to invest upfront in a data center,
a utility could instead just hire the capacity it needs
from a service provider.
The economics of cloud computing and as-a-service
delivery are hotly disputed (Cohen, 2012) and in the
long run it may be more economical for a utility to build
its own data center facilities, particularly for very large
operations.
However, as-a-service delivery is nevertheless of value
in that it can help overcome capital expenditure
constraints and thus potentially give utilities a way of
gaining value from data more quickly and easily.
Similarly, it could provide an inspiration for smaller,
geographically linked utilities to pool resources via a
shared private cloud, and thus benefit from economies
of scale that no single player could get on their own.
One remaining concern is whether the resources available on a commercial as-a-service basis can be optimized for utility applications. On this point, utilities will
need to seek assurances and service-level agreements
from the vendors concerned.

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MARKET OVERVIEW

Table 3: Utility data analytics options

Data analytics
option

Notes

Vendors/providers

Allows utility to address


the specific challenges and
requirements it faces, and thus
end up with a platform that is
fully made to measure

Very few utilities are likely to have the development


skills and resources needed to create a fully-fledged
data analytics system from scratch. A more realistic
scenario is that a utility with a large in-house IT
capability might be able to carry out a certain
amount of development and integration of existing
systems, thus reducing the need to buy in skills and
products from outside

Rely on OT
systems

The benefit of relying on OT


vendors for data analytics is that
these companies are well versed
in the issues facing utilities and
can therefore provide products
that are highly relevant to the
industry

Existing in-house systems for functions such as


distribution, energy, transmission, outage, or
demand response management are classically
the domain of vendors like GE Energy, which is
beginning to tackle data integration through
products such as Grid IQ. Another OT vendor active
in this area is ABB, which provides data analytics
systems through its subsidiary Ventyx and last year
invested in a water utility software-as-a-service
startup called TaKaDu

Rely on IT
systems

Traditionally within utilities


IT companies have centered
on delivering enterprise
applications and specific
systems such as customer
relationship management
(CRM) databases. Such systems
are frequently part of the mix
required for full smart grid data
analytics and, as a consequence,
mainstream IT vendors are well
placed to provide the remaining
pieces of the puzzle

Mainstream IT vendors such as IBM, Microsoft and


Oracle, or system integrators such as Accenture,
Capgemini or Infosys, have deep and long-standing
relationships with most enterprise players, including
of course those in the energy sector. Most large
IT providers now have significant energy industry
practices, offering complex solutions for the sector
(see below)

Point products
and pure-play
providers

Different components of
the smart grid infrastructure
usually come with their own
management systems and
dashboards and these may on
occasion be sufficient for the
requirements of the utility

Meter makers such as eMeter, Itron and Telvent offer


sophisticated management tools for their products
and for the utility market in general. Itron, to take
one example, has separate software tools for smart
grid analytics, conservation and demand response,
customer care and billing, distribution design and
asset management, revenue assurance, plus energy
forecasting and load research

Third-party data
analytics service
providers

Third-party data analytics service


providers, best exemplified by
MyEnergy, take data feeds from
utilities and analyze them in
order to provide value-added
services to energy customers

It is possible to envisage an extension of the


MyEnergy concept that covers other areas of utility
data management, from asset automation to asset
tracking. While the MyEnergy concept works well
in the US, which is unique in having around 1,200
different power transmission and distribution
companies, it remains to be seen whether it could
be viable in other markets with much fewer players

Develop
systems in
house

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MARKET OVERVIEW

Table 4: IT vendors and products for the utility sector

Vendor

Product

Notes

Capgemini

Smart analytics
platform

Helps utility companies extract insight from the complex


data generated by smart grid and advanced metering
infrastructure deployment

EMC

Smart Grid Analytics

Built to improve grid reliability, reduce operational expense of


grid management and customer experience, and ingest and
process data at petabyte scale with in-database analytics

IBM

Netezza data
warehouse appliance

Delivers high-performance analytical capabilities from smart


grid and smart meter deployments

Oracle

Utilities Meter Data


Analytics

Offers prebuilt dashboards that help utilities track metering


performance, protect revenue and improve billing efficiency

SAP

Smart Meter Analytics

Allows utilities to make crucial decisions faster thanks to


instant, in-depth customer analysis, advanced segmentation
based on energy consumption patterns and energy
efficiency benchmarking

Teradata

Data Warehouse
Appliance

Being used by Oklahoma Gas & Electric is using for its smart
grid rollout (Teradata, 2010)

1.3 Data management vendors and


offerings
Broadly speaking there are five options for dealing with
utility data analytics:

Siemens (Accenture, 2012), which could presumably


indicate a higher level of IT-OT system integration than
might be the case with IT-only vendor solutions. To
complete this discussion, the benefits and disadvantages of the different approaches discussed above are
summarized in the table below.

Develop the systems in house.


Buy systems from an established operational technology (OT) vendor.
Buy systems from an established IT vendor.
Buy and integrate point products from specialist
vendors.
Outsource data analytics to a third party.
It should be noted that these options are not mutually exclusive and in practice it may be beneficial for a
utility to use a mix within its data management strategy.
Details of each option are summarized in table 3 above.
Given the large number of IT vendors operating in the
utility sector, it is useful to take a closer look at some of
the main names and products on offer, as summarized
above in table 4.
In addition to the above, Accenture deserves special
mention for offering a solution in partnership with
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MARKET OVERVIEW

Table 5: Pros and cons of different data analytics options

Data analytics option

Benefits

Disadvantages

Develop systems in house

Highly tailored to the utilitys


requirements

Lack of development skills and


resources

Rely on OT vendor system

Close alignment with operational


processes and requirements; good
integration with OT

Analytics and IT integration


capabilities might not be as good as
for IT vendors

Rely on IT vendor system

Good integration with IT systems;


robust design and support

May include unnecessary features


that increase cost; lack of alignment
with operational processes

Rely on point product or


pure-play vendor system

Close alignment with operational


processes and good integration
with OT

Potential lack of cross-product


and IT system integration; lifetime
support concerns

Rely on third-party service


provider system

Reduced cost, improved analytics

Evolving concept with limited track


record; data sharing may require
culture shift

A further consideration of these strengths and weaknesses enables a rough analysis of which options might
be of greatest interest to utilities depending on a) the IT
resources and capabilities at their disposal and b) their
investment appetite and capability.
This analysis is summarized in figure 1.
Figure 1: Data analytics options based on IT resources and investment

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MARKET OVERVIEW

1.4 Market size and evolution


Supplying electricity is a near-universal business and
utilities therefore represent a major industrial sector.
In the US, which represents the worlds biggest utility
market, there are roughly 1,200 companies dedicated to
power transmission and distribution, with total annual
revenues of some USD$465 billion (First Research, 2012).
Recent estimates of the size of the global market for
utility data analytics range from USD$3.8 billion by 2020
(Leeds, 2012) to $4.2 billion by 2015 (Pike, 2010).
While a detailed analysis of the size and evolution of the
market is beyond the scope of this document, progress
towards the lower range of current estimates seems
likely given that the US market accounts for a significant
proportion of global spend and there:
Stimulus funding is coming to an end.
Pricing for Big Data infrastructures and services
is likely to be affected by ongoing competition
between vendors.
New consumption models such as cloud computing
and as-a-service offerings could potentially reduce
infrastructure costs.
It should be noted that the second two of these factors
could create something of a dilemma for utilities.
Those that delay implementing Big Data projects may
miss out on value but could find the costs of implementation are lower further down the line.

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BARRIERS AND DRIVERS

2. Barriers and drivers

2.1 Drivers
The key driver for the adoption of data management
strategies is clearly the need to handle and analyze the
large amounts of information utilities are now faced
with.
Usman Syed, senior policy adviser at the Ontario
Ministry of Energy, states: All of a sudden there was this
data avalanche, with so much more data than there ever
was before".
The data from the meters is one thing, but there is also
data from substations, transformers and other elements
on the distribution system that can help distributors
monitor and manage things like device asset life, for
example.
Other processes that utilities hope to enhance through
better analysis of data include:
Business operation efficiency. Data analytics will
allow utilities to see where consumers may be stealing
electricity and will allow for better asset management as
well as better system planning.
Implementing efficiency measures. Data allows
for time-of-use rates which in turn allow customers to
monitor their consumption and save money by shifting
use away from times when rates are higher, while also
reducing the need for more expensive forms of peak
generation to be built.

management systems to help retailers and customers


manage their energy use. Better data will also allow utilities to identify and rectify problems with the grid more
quickly, in some cases even before the customer has a
chance to report the issue or outage.
Engaging customers. Having more information about
customers and their usage patterns is generally considered important in helping deliver a better, more tailored
service.
This is perhaps most evident in the case of MyEnergy,
which pools data from many utilities.
MyEnergy can draw on a much greater data set, and
therefore perform much more accurate analyses,
than any utility could on its own; the company uses
this to help US utility customers manage their energy
consumption.
We are the only ones that pull in as much data from
utilities, in the world, states co-founder Ben Bixby.

2.2 Barriers
Smart Grid Update carried out in-depth research interviews among 40-plus utility professionals, ranging from
chief executives to engineers, to find out what they felt
were the three most pressing challenges they faced
regarding data management (see figure 2).

Developing new business models. By adding intelligence to the grid operators can offer new services,
such as energy management, engineering, high-speed
Internet services, cable TV and private network links.
Improving grid resilience and load management.
Distribution companies must reduce power demand
to prevent outages, for example installing energy load
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BARRIERS AND DRIVERS

Figure 2: Key challenges in data management for utilities

25
20
15
10
5

By far the most important topic is actually a set of


concerns around the data itself, rather than allied issues
such as device interoperability, budgets and regulation.
These concerns include:
How can data be used for decision making?
What data will be needed in future?
What data should be collected (and analyzed) now?
While utilities recognize the need for data analysis, there is
still significant doubt over the best way to go about this.
As Giri Iyer of GE says: In the US, many utilities are
taking a stab at Big Data. There are several isolated use
cases, but we see few utilities yet with an Enterprise Big
Data strategy and commitment and they are looking
for early evidence of approach and beneficial business
outcomes.
A particularly pressing problem for many utilities
appears to be whether the data they are now collecting
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Impact on operations

Asset management

Concerns over vendors

Cultural inertia/reluctance to change

Renewable energy integration

IT security issues

Legacy system challenges

Lack of hardware capacity

Deploying predictive analytics

Deploying data management analytics

Consumer engagement

Standards and interoperability

Lack of strategic direction

Aging workforce and finding talent

Data acquisition

Regulatory constraints

Budget constraints

Organizational silos

Integration of different systems

What data is relevant?

should mainly be used for reporting or real-time


decision-making. One expert interviewed by Smart Grid
Update summed up as follows: Many organizations just
want reporting of data as a first step, and for reporting
what they want to do is build a computer database and
build business objects that produce reports."
My position has been that you dont know what you
want to report on until you have experts taking data
and figuring out whats meaningful.
Other significant barriers to faster and wider data
management adoption, highlighted in interviews, are
discussed below.
Budget. Unsurprisingly, availability of cash is an important barrier for many utilities, with interview respondents
citing a lack of clear ROI models as a challenge for getting
budget signoffs from the board.
We have a limited budget and this is a large investment, so we want to feel comfortable going down that
road, said one respondent.
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BARRIERS AND DRIVERS

Interoperability. Faced with a bewildering array of


new hardware and software requirements, many utilities
are justly concerned about the ability of technologies to
communicate effectively with each other.
Interoperability is a wide-ranging challenge that covers
areas as diverse as software discrepancies to standard
formats for exchanging data between systems.
Regulation. Regulatory environments can have an
impact on data analysis by determining the potential
use and value that utilities can derive from data in the
first place.
A common theme in interviews was whether deregulation
was proceeding quickly enough, and in the right direction.
Data acquisition. Notwithstanding the large amounts
of data flowing in from AMI, data acquisition continues
to be a barrier for some utilities, particularly in relation to
hardware such as reclosers. Data acquisition needs
to be refined, and will be software related, believed one
interviewee.
Human resources. Utilities appear to face three challenges in human resource terms.
The first is that finding talented IT experts is hard at a time
when most bright technology innovators would rather
work in Silicon Valley, and those that can be attracted to a
utility are at a premium and may not stay long.
The second problem is that the people with the best
operational experience are of an older generation so
there is some urgency about the need to carry out
knowledge transfer.
The third is that people who may have the skills to help
deal with the new data becoming available are generally already tied up with other tasks, and may thus face a
conflict of priorities.
Management buy-in. One of the consequences
of old-school management is that many long-time
energy sector professionals may lack an insight into the
true value that proper data management can provide,
and thus require some convincing. This is all the more
difficult to do in the absence of clear ROI models as
described above.
Silo-based teams. Experts who have spoken with
Smart Grid Update have frequently mentioned
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organizational silos as a reason why it is difficult to get


data management strategies off the ground. For example, says one consulting engineer with a large US utility:
We store data in multiple formats in multiple databases.
Retrieving it out of the database is a challenge. It is not
as user-friendly as it could be.
Silo-based operations. This silo effect is exacerbated by
the fact that operational teams tend to work in silos, too.
Iyer says: It can be challenging for different groups to
communicate with one another and share data. Youve
got an operations team that has outage data. Why arent
they communicating with the vegetation management
team that has information about tree trimming operations? If you could corroborate that data you could, for
example, have more efficient vegetation management
processes.
Reluctance to change. Regulatory processes and
monochronistic business models make utilities culturally
resistant to engage in the kinds of process changes that
could help break down silos. Iyer explains: Utilities often
have well-established operational processes that were
set up 20-40 years ago. Typically, with good reason, these
processes can be difficult to modify. The rewards must
exceed the risks inherent in business process change for
utility-wide Big Data management approaches. Meter
analytics and outage analytics seem to be the first areas
where we are seeing evidence of this change.
Market structure. In markets where energy distribution and retail are decoupled there likely to be much
less incentive for utilities to invest heavily in data
management technologies that, after all, might not be
entirely relevant to their business.
Access to funding. If the rates electricity distributors
can charge are regulated by state public utility commissions then winning rate increases to reflect higher costs
can be difficult, which in turn can restrict the funding
available for Big Data.
Planning uncertainty. In many markets legislation to
tackle issues such as carbon emissions are still evolving. This leads to uncertainty that can curtail a utilitys
appetite for major investments in Big Data infrastructure.
Technological complexity. Utilities implementing
smart grids have to get used to a whole new set of technologies. They may understandably want to get to grips
with this innovation before adding Big Data infrastructure and applications on top.
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BARRIERS AND DRIVERS

Finally, although it is currently not recognized as a major


issue it is likely that IT security will emerge as a significant challenge (if not a barrier) for utilities implementing
data management strategies, for reasons discussed in
table 6.

Table 6: Security considerations

No discussion of data management would be complete without at least touching on the subject of IT security. To date,
utilities have largely escaped the attention of cyber criminals, but there are signs this is changing: in 2012 one of the
star attractions at the Def Con Kids cyber-security meeting for young hackers was a talk on how to hack the grid (Deign,
2012).
Recent cyber attacks on power-related companies such as Aramco in Saudi Arabia and Ras Gas in Qatar further
highlight the increasing vulnerability of the sector (Hall and Blas, 2012). IT security has never been much of an issue for
utilities because the infrastructure concerned was hard to access and the potential rewards for hackers were low.
While there still may be few incentives to hack into a power system, however, the fact that most western homes will
at some point in the near future be directly connected to intelligent smart grids means it is much easier for hackers to
access the power network. Gib Sorebo, vice president and chief cyber-security technologist at Science Applications
International Corporation (SAIC), says: Even small changes in the data could affect the stability of the grid and even
jeopardize human safety."
Additionally, utilities will be collecting extensive data on consumer energy usage that could be exploited to identify
when people are not at home, whether they own an electric vehicle, or in some cases find out the brand of appliance
someone is using.
At the very least, he adds, privacy laws around the world dictate that utilities do all they can to protect this data. To do
so, however, requires multiple technology components. Companies like McAfee, Sorebo says, are investing millions in
developing instrumented solutions for industrial control systems and other embedded environments, to improve situational awareness and reduce threat.
He cites EMC Corporation and Oracle as long-standing leaders in data management and security. In addition, utilities would need to rely on specialist companies for features such as radio frequency security, encryption technology,
vulnerability scanning, data leak protection, and monitoring.
Finally, companies such as SAIC are needed to integrate these capabilities and deliver a comprehensive security system.
Privacy rules are currently the main driver for improved IT security in many jurisdictions, but it is clear that the sector
increasingly realizes this is not the only reason to guard data.
Cyber threat actors now have the capability and the intent to destroy hardware and data and the potential to disrupt
operations, Sorebo says. While the potential impacts of these threats are not always fully understood, utilities recognize
they need to act.

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CASE STUDY: PG&E

3. Case study: PG&E

Pacific Gas and Electric Company, incorporated in


California in 1905, is one of the largest combination
natural gas and electric utilities in the United States.
Based in San Francisco, the company is a subsidiary of
PG&E Corporation.
There are approximately 20,000 employees who carry
out Pacific Gas and Electric Company's primary businessthe generation, transmission and delivery of
energy.
The company provides natural gas and electric service
to approximately 15 million people throughout a
70,000-square-mile service area in northern and central
California.
In February 2012 PG&E was named one of Americas
most intelligent utilities in the third annual "UtiliQ"
ranking by Intelligent Utility magazine and IDC Energy
Insights.
But to achieve such praise the company has had to
immerse itself in the field of process analytics. The utility
is being inundated with phenomenal amounts of data,
says Brian Rich, Vice President of Business Technology.
Process analytics means that for the first time the
company is breaking down traditional silos that
havent had the information required to integrate their
processes.
The key challenge the company has faced with the rollout of AMI is that discrete events on the demand side
of the business are now directly affecting events on the
supply and distribution side. This means decisions on
either side can no longer be taken in isolation.
Instead, both sides have to share and jointly analyze
information. PG&E is facing up to this with a number
of projects and pilot initiatives. Rich says the company
is encountering issues that broadly fall into three
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categories:
Dealing with unstructured data is a challenge for
most available analytics systems, particularly at the
levels found within PG&E. We have a lot of it, says
Rich, from the maintenance of our asset records
in our field systems to customer service data to all
other sources across the board, unstructured data
creates a great challenge in analytics.
While there are many IT systems that purport to
deal with generic Big Data issues, Rich says there is
a dearth of products tailored to the utility industry.
We see a lot of solutions but not many yet which
demonstrate an understanding of the utility data
model and have productized integration into key
utility operational systems, such as SCADA and AMI,
he says.
Data volumes are a problem. PG&E has 70 terabytes of AMI interval data alone and that volume is
increasing by 3 terabytes a month.
Because data is arriving at such a rate, PG&E has found
that any attempt to perform deep analyses, for example for demand response settlements or evaluation
measurement and verification (EM&V) for energy efficiency programs, risk holding up the flow and affecting
operations.
Its solution is to replicate the data coming in from
operations. The original data set is subjected to core
operational functions such as billing and online presentation to customers.
The replica, meanwhile, is reserved for more in-depth
data mining and analytics. When dealing with the influx
of operational data from AMI and beyond, warns Rich:
Most utilities will find this the biggest challenge in
optimizing analytics: keeping up with the sheer volume
of data while also delivering on the promise of the business value associated with it.
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CASE STUDY: PG&E

Despite the challenges, however, Rich is convinced


PG&E has benefited significantly from process analytics.
One of the results has been a much better knowledge
of consumption patterns, allowing the utility to help
customers drive down their costs.
Before we were flying blind, says Rich. Now we can
have much more meaningful conversations with our
customers when we want to engage them about our
portfolio of demand-side management programs.
Another area where the company is benefiting is in
outage restoration. Previously PG&E was dependent on
customer phone calls to assess the size of an outage,
but now outage notifications and progress on restoration can be tracked via smart meters.
Allied to this, says Rich: We are able to do a lot of overthe-air remediation. If we have a meter that is not giving
us readings we would previously have had to roll a
truck, but now we can often fix it by pushing a firmware
upgrade to it over the network.
Finally, for other utilities considering process analytics,
Rich has this advice: Really prioritize your use cases and
then walk back the data sources that are required for
those use cases."
Getting the utility to track firstly what you are trying to
achieve, and then drilling down to the data, is important. A lot of these deployments are really complex, and
without this it could all be an exercise in futility.

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DATA MANAGEMENT AND ANALYTICS FOR UTILITIES

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CONCLUDING REMARKS

4. Concluding remarks

With smart grids, utilities asked for more information.


More information to give customers detailed pricing
signals. More information to detect faults and nontechnical losses. More information to stabilize networks
laden with renewable power.
That wish for more information has been granted. And
now utilities are realizing that it is one thing to collect
data and quite another to manage and analyze it in
a way which can deliver the greatest possible value
to the business. As a result, few utilities can currently
claim to be getting the full benefit of their smart grid
deployments.

on investment.
On this point there is no one-size-fits-all solution, since
the return will to a large degree be dependent on the
nature of a companys business model and operating
environment.
Nevertheless there is a good general awareness of the
benefits that can be derived from better data management, and growing number of real-life examples that
demonstrate how these benefits can be achieved.
In conclusion, although utilities are still only setting
out on the road to better data management, they are
increasingly clear about the routes they need to take,
and are rapidly picking up speed.

In fact it is not unusual for power companies to still be


managing data at a level of granularity comparable to
that of pre-smart grid days, despite now having technology that can deliver much more detailed information.
Why is this so? One reasonable concern is that the
amount of data coming out of AMI and other deployments is simply too great to handle, that utilities will be
swamped in a data deluge and their IT systems will not
be able to cope.
By and large, however, this is not the case. While the
challenges associated with managing the masses of
data associated with smart grids are certainly significant,
they are not overwhelming. Indeed, utility information
management is simply one of several Big Data areas
which a growing number of IT vendors are rushing to
solve. The tools to deal with AMI data may yet need
some refining, but they certainly exist. Instead, the challenges are more to do with cultural shift and particularly
the progression from silo-based operations to a more
connected and interconnected way of working.
At the same time, there is a perhaps understandable
hesitation in prioritizing data management projects
because at this stage of the game utilities are uncertain
about what activities might provide the greatest return
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CONCLUDING REMARKS

Industry ecosystem
A list of the main players in utility data management
(excepting utilities) is provided in table 7. Note this list is
not exhaustive but contains the names of organizations
referenced most frequently in interviews carried out by
Smart Grid Update.
Table 7: Utility data analytics industry ecosystem

Name

Type

Notes

ABB

OT vendor

Provides data analytics through Ventyx and


networking through Tropos

Accenture

IT vendor

Partners with Siemens for AMI solutions

Aclara

Specialist utility data systems provider

Alstom Power

OT vendor

American Energy Solutions

Consultancy

American Public Power


Association

Industry body

Booz Allen Hamilton

Consultancy

Brocade

SAN vendor

Canadian Electricity Association

Industry body

Capgemini

IT vendor

Delivers smart analytics platform

Cisco

SAN vendor

Also active in smart grid infrastructure

Citrix

Virtualization vendor

Consert

Specialist utility data systems provider

Cooper Power Systems

OT vendor

Dell

Server vendor

Edison Electric Institute

Industry body

Electric Power Supply


Association

Industry body

Electricity Distributors
Association

Industry body

EMC

IT/storage vendor

eMeter

AMI vendor

GE Energy

OT vendor

HP

Server vendor

IBM

IT vendor

www.smartgridupdate.com

Now owned by Eaton; recently acquired Eka


Systems

Represents US utilities

Offers Smart Grid Analytics

Markets Grid IQ analytics system

Also provides storage, servers and databases, plus


Netazza warehouse appliance
DATA MANAGEMENT AND ANALYTICS FOR UTILITIES

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CONCLUDING REMARKS

Table 7: Utility data analytics industry ecosystem

Infosys

IT vendor

Integral Analytics

Specialist utility data systems provider

Itron

AMI vendor

Logica

IT vendor

McAfee

IT security vendor

McKinsey

Consultancy

Microsoft

Database vendor

Also active in virtualization

Motorola

Telecommunications
systems vendor

Involved in smart grid communications

MyEnergy

Analytics service provider

National Information Solutions


Cooperative

IT vendor

NetApp

Storage vendor

Oracle

IT/database vendor

OSIsoft

Application software vendor

Power Marketing Association

Industry body

PricewaterhouseCoopers

Consultancy

Qlogic

SAN vendor

SAIC

IT vendor

Offers system integration and security

SAP

IT vendor

Offers Smart Meter Analytics

SAS

IT vendor

Schneider Electric

OT vendor

Siemens

OT vendor

Silver Spring Networks

AMI vendor

SNC-Lavalin

OT vendor

Space-Time Insight

Specialist utility data systems provider

Sprint

Telecommunications
systems vendor

Involved in smart grid communications

TaKaDu

SaaS vendor

For water utilities; ABB is an investor

Telvent

AMI vendor

Teradata

IT vendor

The Society of Industry


Professionals

Industry body

Vmware

Virtualization vendor

www.smartgridupdate.com

Offer Utilities Meter Data Analytics

Partners with Accenture for AMI solutions

Canadian engineering firm

Offers Data Warehouse Appliance

DATA MANAGEMENT AND ANALYTICS FOR UTILITIES

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ABBREVIATIONS

Abbreviations

AMI: advanced metering infrastructure


CRM: customer relationship management
IT: information technology
OT: operational technology
ROI: return on investment
SCADA: supervisory control and data acquisition

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REFERENCES

References

Accenture, 2012. Accenture and Siemens providing smart metering solutions for utilities globally. 18 October. [Press
release] Available at: <http://newsroom.accenture.com/article_display.cfm?article_id=5552> [Accessed 14 January 2013]
Anderson, D. Zhao, C. Hauser, C. Venkatasubramanian, V. Bakken, D. and Bose, A., 2011. A virtual smart grid.
IEEE Power & Energy Magazine, 13 December, pp.49-57.

Cohen, R., 2012. Is cloud computing really cheaper? Forbes, 3 August [online] Available at: <http://www.forbes.com/
sites/reuvencohen/2012/08/03/is-cloud-computing-really-cheaper/> [Accessed 14 January 2013]

Deign, J., 2012. ENISA recommendations: does Europe measure up? Smart Grid Update, 28 November [online] Available
at <http://analysis.smartgridupdate.com/policy-regulation/enisa-recommendations-does-europe-measure> [Accessed 14
January 2013]

First Research, 2012. Electric power transmission, distribution & marketing industry profile [quarterly update] 20
August.

Hall, C., and Blas, J., 2012. Aramco cyber attack targeted production. Financial Times, 10 December [online] Available
at <http://www.ft.com/cms/s/0/5f313ab6-42da-11e2-a4e4-00144feabdc0.html#axzz2HxvxORzy> [Accessed 14 January
2013]
Leeds, D. J., 2012. The soft grid 2013-2020: Big Data & utilities analytics for smart grid. GTM Research, 13 December
[online] Available at <http://www.greentechmedia.com/research/report/the-soft-grid-2013> [Accessed 20 January 2013]

Nie, N., 2011. The rise of big data spurs a revolution in big analytics [executive briefing]. Revolution Analytics.
Pike Research, 2010. Smart grid data analytics market to reach $4.2 billion by 2015. 1 December. [Press release]
Available at: <http://www.pikeresearch.com/newsroom/smart-grid-data-analytics-market-to-reach-4-2-billion-by-2015>
[Accessed 20 January 2013]
Teradata, 2010. Teradata helps Oklahoma Gas and Electric meet tomorrows smart information needs. 28 September.
[Press release] Available at: <http://www.teradata.com/newsrelease.aspx?id=15490> [Accessed 14 January 2013]

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