Professional Documents
Culture Documents
Chap 001
Chap 001
McGraw-Hill/Irwin
12
14
WHY DO STRATEGY ?
A firm does strategy:
16
1.1
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18
Follow-up
19
Low-cost
provider
Differentiation
on features
Focus on
market niche
Best-cost
provider
111
STRATEGIC APPROACHES
Building a competitive advantage by:
1.
2.
3.
4.
113
114
115
1.2
116
$$$?
Business
Model
Competitive
Initiatives
Value
Proposition
Business
Approaches
Profit Formula
117
119
The Strategic
Fit Test
The Competitive
Advantage Test
Winning
Strategy
The Performance
Test
121
123
Follow-up
THINKING STRATEGICALLY
Googles web browser-based Chrome operating
system and its online applications suite are now
challenging Microsofts long-term dominance of
those marketplace sectors.