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Same, Organizational Symbolism Sica er Editor: Barry A. Turner ay of mee Cun i bio at | BANS aaee sa098 cs Daweh Abbe Catang Pein at ere ni ay A Te, = Bin the Gp es natn 1) eT bi A Bog GT Pret pps iat ea mass ww Scimcrurenn eesti ; Walter de Gruyter - Berlin - New York 1990 Chapter 11 Culture and Management Training: Closed Minds and Change in Managers Belonging to Organizational and Occupational Communities Pasquale Gagliardi 11.1 An Introduction: The Impact of the Cultural Approach In ecent years corporate care has attrac the interest of «growing tater of sole Moron it fas Boome he latest fon mone Imamige: Forme (October 17, 198) devoted is cover fo cure at Was a busine lr and Barner ack Unnanry 20,1980) Uited cule Ts 1977, some year befor the topic mat fashion, 2 ew the acy ‘members of 1STUD ~ an Talian Management Ise spcaliing in is Servic tang courses for encutes sated 2 numberof sana on {he probens octal amass and charge. The meses which tas ‘he teachers wad to tant to the aie weet allowing )cltr,ubdesood as 4 coherent stem of szumpaone and base a Jes mostly taken fr granted by oration members ~ consti he {Ramenodk andthe woot of organ behaviour 1) the ctr of each parkcular organization appears through expressive saepes which support and josfy instrumental sates fn 3 scone ‘eafreng “vious cde Cur is than 8 reoure or orp ©) hen the instrament sates needed for oranizaton survival ae not ‘omistent ith the exiting cea the inuous ole becomes wei foe the chances for clara change ae very few and basal depend om ‘Sli eaderhip creating the condos forthe sealiaton of ow cra Tul experiences and promotg & myths! tevospecive ierpreaon of “The ection of our manages — atthe sme tine fascinated and shock ty this proposal ~ reveled thatthe sew apreach wat not spy new lope of the carci: on the contrary, fchllenged he sl mage as ‘boos managers who we sccotiierther than mythical Excwdadge td ‘tho reject the we of symbole persion nd Heol mggeion 160 Pagal Gaga tools of managment. We eld tat te cultural approach challenged the in otter of he sme cour Th adnate, aly dvd from psehoseclopeal eatare on mangement, emphases opr ‘ning. megotinion and development of interpersonal competes, Wout “tubing o ely dhating value onentation "The antropologcl pepo pened fo ou since, and tours, ssaeubreravelnelizu nsuma la fat = a4 Positano Wenge ‘ne potted out (99:17) (serpin alow oe oe a of in alte ad a te ae ine, SS Soe Se Si so ga wal gig ‘Stoop hen ety gt ton fava ome pp 11 not an aecident tat tht ook by Postman and eigarner Became oe ofthe mae iesogcal poi of teetene for the acl. "Te cla approach comer tte a oof boomerang for those who | te i stcompel nso of eltue io ret on throw ore ad ology. ‘That i what happened to our School We were compelled 10 (come ae ta eda ss prteua ind of elt engineering. In Ios css ths enpincering i done without being share of fechas ‘aly now what formation hey ant otras nd wich aad oF Iihaviour thy tag to induce bat vey raey ae they aware of the a tle and ammpon hey aly welt TReanhropolga Perpestne “saver gr Inte oninatng rons whic moive the cnc facly and led to rvew and deine esp the tod of lire ha ISTUD wanted to rant to ecu tending the mot Sepang ofthe courses offre by the Inst, the "Progranima. dt Supe dle bits dete” refered f breafer ae PSAD, "The PSAD, a intercompany resdeaal programme lai 9 wesks and ied pai thee week Hock leet fo necator with proesona ‘kgroud in neo more funcional ras (marketing eoducton, eon nh fits pacing cc) wh a preggo ake on more rs ‘sloping the mangement le ofthat own executor who wee aout is akon overall management esponsyi sobsiiry,dvsios profit eates of complet organs! unis The course was throughly Ove. Indy the entire teaching faculty in 1978 apd thwe firs whch had ‘come the ain sets af the course (ook part the eat debate 20d {raed analy When th work had been cplted, he base obstve of {he Propramme was dfn a follows to endow ts parespts with eter ‘Reon and cal sape towards oth town pofestonal group =| spo bale oat a teatro aus prose ole aer ‘han specials ~ andthe firm they belong to ~ 90 ast be able o help ‘hat ow im wo adopt new stele as and Whe sede ‘The revision ofthe course confimed and srengtened a sei of ous epg and management rules concersed with the rnin th couse Sd desgod fo encourage te sssmpon of asta and eles css ‘i the baste ofthe cour 2) there shale the retest pos rnge of pe, presen factional ae, frm and conosco nthe coun sa 1) exeasive we woul be made of active teaching metho, particu the ‘ke meth, ts uid down the orthodox Harvard Busine Scho aes (Menai 934, Andrens 1958) ©) patipaots would be eatin diferent work subgroups; 4) wide range of tackground and experienoe woud be ate encouraged {2 the aes et and in te taco se Te intention was not oly to encourage contact heen dierent sci rotesioal and” orporate ctr anda seamen of cope and "peaive pradgs bore Ssumpions and ality had eer taken fot ranted ut aso to aftr publicly the Tasutes bese nthe vale of ‘een andthe tserance of eat and profesional ives. lth Sense, the authority ofthe litte (andi ably to ifaece cose toembers) was dlbeaty sed to vinfore th rahe that value During the tate which ook plac rag tbe revon ofthe cure sve ‘ety members often quoted the slogan Wien by an unkown ent on ‘he walle of Nantere University dunn the protest of 180k "La sale ‘tide dpa fifi reapprene et comerer

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