2014 Asia-Pacific Digital Overview: We Are Social'S Snapshot of Key Digital Data & Statistics

we
are
social
2014 ASIA-PACIFIC
DIGITAL OVERVIEW
WE ARE SOCIALS SNAPSHOT OF KEY DIGITAL DATA & STATISTICS
We Are Social
wearesocial.sg @wearesocialsg 1
COUNTRIES DETAILED IN THIS REPORT

16!
20!
25!
21!
18!
06!
03!
02!
09!
26!
15!
11!
13!
17!
08!
12!
28! 30!
05!
27!
23!
14!
04!
24!
10!
29!
22!
07!
01!
19!
01 AUSTRALIA
07 FI
13 MACAU
19 NEW ZEALAND
25 SOUTH KOREA
02 BANGLADESH
08 HONG KONG
14 MALAYSIA
20 NORTH KOREA
26 SRI LANKA
03 BHUTAN
09 INDIA
15 MALDIVES
21 PAKISTAN
27 TAIWAN
04 BRUNEI
10 INDONESIA
16 MONGOLIA
22 PAPUA NEW GUINEA
28 THAILAND
05 CAMBODIA
11 JAPAN
17 MYANMAR
23 PHILIPPINES
29 TIMOR-LESTE
06 CHINA
12 LAOS
18 NEPAL
24 SINGAPORE
30 VIETNAM
We Are Social
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We Are Social
ASIA-PACIFIC REGIONAL OVERVIEW
We Are Social
JAN
2014
GLOBAL DATA SNAPSHOT
7,095,476,818
52%
48%
TOTAL POPULATION
URBAN
RURAL
2,640,432,161
INTERNET USERS
1,856,680,860
ACTIVE SOCIAL NETWORK USERS
37%
INTERNET PENETRATION
26%
SOCIAL NETWORKING PENETRATION
6,572,950,124
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social
93%
MOBILE SUBSCRIPTION PENETRATION
Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA
JAN
2014
SHARE OF GLOBAL USERS

CENTRAL &
EASTERN EUROPE
WESTERN EUROPE
NORTH AMERICA
5%
11%
11%
6%
10%
12%
8%
5%
6%
7%
7%
EAST ASIA
CENTRAL ASIA
5%
MIDDLE EAST
CENTRAL AMERICA
3%
4%
3%
3%
4%
4%
4%
5%
AFRICA
SOUTH AMERICA
POPULATION
INTERNET USERS
6%
10%
7%
8%
16%
4%
8%
11%
SOCIAL MEDIA USERS
2%
1%
1%
2%
22%
37%
29%
22%
SOUTHEAST ASIA
SOUTH ASIA
23%
6%
11%
18%
9%
9%
7%
10%
OCEANIA
1%
1%
1%
1%
MOBILE SUBSCRIPTIONS
We Are Social
JAN
2014
ASIA-PACIFIC
3,882,702,949
44%
56%
TOTAL POPULATION
URBAN
RURAL
1,255,745,291
INTERNET USERS
969,583,240
32%
25%
3,347,580,701
We Are Social
86%
JAN
2014
APAC GLOBAL SHARE
SHARE OF GLOBAL
POPULATION
SHARE OF GLOBAL
INTERNET USERS
SHARE OF GLOBAL
SOCIAL MEDIA USERS
SHARE OF GLOBAL
MOBILE USERS
54.7%
47.5%
52.2%
47.6%
We Are Social
Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, GSMA Intelligence
JAN
2014
APAC: MOBILE CONTRACT TYPE
PERCENTAGE OF TOTAL
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
82%
We Are Social Source: GSMA Intelligence
18%
21%
JAN
2014
APAC MOBILE INDICATORS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
645M
ACTIVE SOCIAL MEDIA

USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
16.6%
ITU, Facebook
Facebook, ITU
We Are Social Sources: US Census Bureau, Tencent,
943M
24.3%
JAN
2014
SOUTH ASIA
1,630,919,286
31%
69%
TOTAL POPULATION
URBAN
RURAL
280,863,846
INTERNET USERS
112,696,000
17%
7%
1,173,703,583
72%
We Are Social Sources: US Census Bureau, InternetWorldStats, IAMAI, Facebook, CIA Factbook
JAN
2014
SOUTH ASIA MOBILE INDICATORS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
61.8M
ACTIVE SOCIAL MEDIA

USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
3.8%
We Are Social Sources: US Census Bureau, ITU, Facebook
89.1M
5.5%
JAN
2014
EAST ASIA
1,584,806,482
56%
44%
TOTAL POPULATION
URBAN
RURAL
756,093,363
INTERNET USERS
48%
678,728,200
43%
1,451,087,957
92%
We Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC, Facebook, Tencent, ITU
JAN
2014
EAST ASIA MOBILE INDICATORS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
444.8M
ACTIVE SOCIAL MEDIA

USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
28.1%
707.4M
44.6%
JAN
2014
SOUTHEAST ASIA
630,551,581
45%
55%
TOTAL POPULATION
URBAN
RURAL
195,762,594
INTERNET USERS
161,996,000
31%
26%
688,607,654
109%
We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN
2014
SOUTHEAST ASIA MOBILE INDICATORS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
113.6M
ACTIVE SOCIAL MEDIA

USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
18.0%
133.7M
21.2%
JAN
2014
OCEANIA
36,425,600
71%
29%
TOTAL POPULATION
URBAN
RURAL
23,025,488
INTERNET USERS
16,163,220
34,181,507
63%
44%
94%
JAN
2014
OCEANIA MOBILE INDICATORS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
24.4M
ACTIVE SOCIAL MEDIA

USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
71.2%
13.1M
38.7%
JAN
2014
INTERNET PENETRATION IN APAC

MONGOLIA 16%!
SOUTH
KOREA
84%!
CHINA
PAKISTAN
10%!
INDIA
17%!
SRI LANKA
39%!
MALDIVES
JAPAN
44%!
BANGLADESH
HONG
KONG 73%!
22%!
THAILAND
79%!
APAC
AVERAGE 32%!
76%! TAIWAN
35%!
18%!
MALAYSIA
39%!
65%!
VIETNAM
36%! PHILIPPINES
73%!
SINGAPORE
29%!
INDONESIA
TIMOR1%! LESTE
PAPUA
2%! NEW GUINEA

FI 33%!
AUSTRALIA 81%!
NEW ZEALAND 89%!
We Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI
JAN
2014
89%!
84%!
81%!
INTERNET PENETRATION IN APAC

79%!
76%!
73%! 73%!
65%! 64%!
59%!
GLOBAL
AVERAGE
44%!
39%! 39%!
36%! 35%!
33%! 32%!
29%!
25%! 24%!
22%!
18%! 17%!
16%!
11%! 10%!
NORTH KOREA
TIMOR-LESTE
MYANMAR
2%! 1%! 1%!

0%!
PAPUA NEW GUINEA
CAMBODIA
PAKISTAN
LAOS
MONGOLIA
INDIA
SRI LANKA
BANGLADESH
NEPAL
BHUTAN
INDONESIA
APAC AVERAGE
FIJI
THAILAND
PHILIPPINES
MALDIVES
VIETNAM
CHINA
BRUNEI
MACAU
MALAYSIA
HONG KONG
SINGAPORE
TAIWAN
JAPAN
AUSTRALIA
SOUTH KOREA
NEW ZEALAND
5%!
JAN
2014
INTERNET USERS IN APAC

MONGOLIA 522K!
SOUTH
KOREA
41M!
CHINA
PAKISTAN
20M!
INDIA
213M!
SRI LANKA
154K!
MALDIVES
JAPAN
591M!
BANGLADESH
HONG
KONG 5.2M!
37M!
THAILAND
3.9M!
MALAYSIA
101M!
APAC
TOTAL 1.22B!
18M! TAIWAN
24M!
36M!
19M!
VIETNAM
38M! PHILIPPINES
4.0M!
SINGAPORE
73M!
INDONESIA
TIMOR10K! LESTE
PAPUA
145K! NEW GUINEA

FI 300K!
AUSTRALIA 18M!
NEW ZEALAND 3.9M!
JAN
2014
TIME SPENT ON THE INTERNET

AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET
6.2!
ACCESS THROUGH LAPTOP / DESKTOP
3.5!
3.5!
3.1!
2.1!
We Are Social Source: GlobalWebIndex
SOUTH KOREA
JAPAN
HONG KONG
AUSTRALIA
CHINA
VIETNAM
TAIWAN
INDIA
THAILAND
SINGAPORE
INDONESIA
MALAYSIA
PHILIPPINES
1.0!
1.6!
1.7!
1.9!
1.7!
2.0!
2.3!
2.5!
2.6!
3.1!
2.8!
3.5!
4.5!
4.5!
4.6!
4.7!
4.9!
5.1!
5.3!
5.5!
5.6!
ACCESS THROUGH MOBILE DEVICE
JAN
2014
SOCIAL MEDIA PENETRATION IN APAC

MONGOLIA 22%!
27%!
CHINA
PAKISTAN
6%!
INDIA
7%!
SRI LANKA
44%!
MALDIVES
HONG
KONG 61%!
4%!
THAILAND
17%!
JAPAN
46%!
BANGLADESH
SOUTH
KOREA
APAC
AVERAGE 25%!
64%! TAIWAN
36%!
9%!
MALAYSIA
22%!
53%!
VIETNAM
32%! PHILIPPINES
59%!
SINGAPORE
25%!
INDONESIA
TIMOR6%! LESTE
PAPUA
4%! NEW GUINEA

FI 29%!
AUSTRALIA 57%!
NEW ZEALAND 57%!
We Are Social Sources: US Census Bureau, CNNIC, Tencent, Facebook
JAN
2014
64%!
63%!
61%!
SOCIAL MEDIA PENETRATION IN APAC

59%! 57%!
55%!
53%! 51%!
46%!
44%!
36%!
GLOBAL
AVERAGE
32%!
29%!
27%!
25%! 25%!
22%! 22%!
17%! 17%!
0%!
NORTH KOREA
2%!
MYANMAR
BANGLADESH
4%! 4%!
PAPUA NEW GUINEA
PAKISTAN
LAOS
TIMOR-LESTE
INDIA
8%! 7%!
6%! 6%! 6%!
CAMBODIA
9%!
SRI LANKA
NEPAL
BHUTAN
JAPAN
VIETNAM
MONGOLIA
INDONESIA
APAC AVERAGE
SOUTH KOREA
FIJI
PHILIPPINES
THAILAND
MALDIVES
CHINA
MACAU
MALAYSIA
NEW ZEALAND
AUSTRALIA
SINGAPORE
HONG KONG
BRUNEI
TAIWAN
11%!
JAN
2014
SOCIAL MEDIA USERS IN APAC (MAU)

MONGOLIA 720K!
13M!
CHINA
PAKISTAN
11M!
INDIA
90M!
SRI LANKA
174K!
MALDIVES
HONG
KONG 4.4M!
5.8M!
THAILAND
2.0M!
MALAYSIA
22M!
JAPAN
623M!
BANGLADESH
SOUTH
KOREA
APAC
TOTAL 969M!
15M! TAIWAN
24M!
20M!
16M!
VIETNAM
34M! PHILIPPINES
3.2M!
SINGAPORE
62M!
INDONESIA
TIMOR76K! LESTE
PAPUA
260K! NEW GUINEA

FI 260K!
AUSTRALIA 13M!
NEW ZEALAND 2.4M!
TIME SPENT ON SOCIAL MEDIA
AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS
2.0!
HONG KONG
JAPAN
SOUTH KOREA
CHINA
SINGAPORE
INDONESIA
MALAYSIA
THAILAND
PHILIPPINES
0.8!
1.0!
1.5!
2.1!
2.4!
VIETNAM
AUSTRALIA
2.4!
TAIWAN
2.2!
2.4!
INDIA
2.9!
3.3!
3.7!
4.0!
JAN
2014
JAN
2014

MONGOLIA 105%!
110%!
CHINA
PAKISTAN
67%!
INDIA
73%!
SRI LANKA
142%!
MALDIVES
89%!
BANGLADESH
SOUTH
KOREA
109%!
JAPAN
APAC
AVERAGE 86%!
HONG
126%! TAIWAN
KONG 228%!
68%!
THAILAND
125%!
94%!
MALAYSIA
145%!
139%! VIETNAM
101%! PHILIPPINES
148%!
SINGAPORE
112%!
INDONESIA
TIMOR53%! LESTE
PAPUA
42%! NEW GUINEA

FI 96%!
AUSTRALIA 110%!
NEW ZEALAND 113%!
We Are Social Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions.
NORTH KOREA
MYANMAR
PAPUA NEW GUINEA
TIMOR-LESTE
10%!
7%!
42%!
53%!
60%!
67%!
PAKISTAN
NEPAL
68%!
73%!
INDIA
BANGLADESH
77%!
86%!
APAC AVERAGE
BHUTAN
89%!
CHINA
101%!
PHILIPPINES
94%!
105%!
MONGOLIA
SRI LANKA
109%!
JAPAN
96%!
110%!
SOUTH KOREA
FIJI
110%!
AUSTRALIA
97%!
112%!
INDONESIA
LAOS
113%!
NEW ZEALAND
125%!
THAILAND
113%!
126%!
CAMBODIA
BRUNEI
126%!
139%!
MALAYSIA
TAIWAN
142%!
145%!
148%!
MALDIVES
VIETNAM
SINGAPORE
HONG KONG
MACAU
228%!
277%!
JAN
2014
GLOBAL
AVERAGE
JAN
2014
MOBILE SUBSCRIPTIONS IN APAC

MONGOLIA 3.4M!
54M!
CHINA
PAKISTAN 130M!
INDIA
894M!
SRI LANKA
561K!
MALDIVES
HONG
KONG 16M!
111M!
THAILAND
20M!
MALAYSIA
138M!
JAPAN
1.2B!
BANGLADESH
SOUTH
KOREA
APAC
TOTAL 3.3B!
29M! TAIWAN
84M!
134M!
41M!
VIETNAM
107M! PHILIPPINES
8.1M!
SINGAPORE
282M!
INDONESIA
TIMOR621K! LESTE
PAPUA
2.7M! NEW GUINEA

FI 859K!
AUSTRALIA 24M!
NEW ZEALAND 4.9M!
JAN
2014
MOBILE BROADBAND PENETRATION

MONGOLIA 27%!
106%!
CHINA
PAKISTAN 0.3%!
INDIA
SRI LANKA
22%!
MALDIVES
HONG
KONG 74%!
0.2%!
THAILAND
113%!
JAPAN
17%!
BANGLADESH
5%!
SOUTH
KOREA
APAC
AVERAGE 17%!
46%! TAIWAN
0.1%!
4%!
MALAYSIA
19%!
14%!
VIETNAM
4%! PHILIPPINES
123%!
SINGAPORE
32%!
INDONESIA
NA!
TIMORLESTE
PAPUA
NEW GUINEA
NA!
FI 11%!
AUSTRALIA 96%!
NEW ZEALAND 65%!
We Are Social Sources: US Census Bureau, ITU. Figures are based on number of active subscriptions.
17%!
WEIGHTED
We Are Social Sources: US Census Bureau, ITU. Figures are based on number of active subscriptions.
N/A!
N/A!
N/A!
N/A!
N/A!
NEPAL
NORTH KOREA
PAPUA NEW GUINEA
TIMOR-LESTE
0.3%!
PAKISTAN
MACAU
1%!
LAOS
N/A!
3%!
BHUTAN
MYANMAR
4%!
PHILIPPINES
0.1%!
4%!
SRI LANKA
THAILAND
5%!
INDIA
0.2%!
7%!
CAMBODIA
BANGLADESH
8%!
11%!
BRUNEI
FIJI
14%!
17%!
CHINA
MALAYSIA
19%!
32%!
27%!
22%!
VIETNAM
MALDIVES
MONGOLIA
INDONESIA
TAIWAN
NEW ZEALAND
HONG KONG
AUSTRALIA
SOUTH KOREA
JAPAN
SINGAPORE
46%!
65%!
74%!
96%!
106%!
113%!
123%!
JAN
2014
MOBILE BROADBAND PENETRATION
GLOBAL
AVERAGE
JAN
2014
MOBILE BROADBAND SUBSCRIPTIONS

MONGOLIA 861K!
52M!
CHINA
PAKISTAN
580K!
INDIA
SRI LANKA
85K!
MALDIVES
HONG
KONG 5.3M!
327K!
THAILAND
144M!
JAPAN
232M!
BANGLADESH
60M!
SOUTH
KOREA
APAC
TOTAL 645M!
11M! TAIWAN
953K!
954K!
MALAYSIA
18M!
4.0M!
4M!
VIETNAM
PHILIPPINES
6.7M!
SINGAPORE
INDONESIA
80M!
NA!
TIMORLESTE
NA!
PAPUA
NEW GUINEA
FI 97K!
AUSTRALIA 21M!
NEW ZEALAND 2.8M!
We Are Social Sources: International Telecoms Union. Figures represent active subscriptions.
JAN
2014
MOBILE SOCIAL PENETRATION (MAU)

MONGOLIA 17%!
23%!
CHINA
PAKISTAN
4%!
INDIA
6%!
SRI LANKA
34%!
MALDIVES
HONG
KONG 53%!
3%!
THAILAND
15%!
JAPAN
49%!
BANGLADESH
SOUTH
KOREA
APAC
AVERAGE 24%!
52%! TAIWAN
33%!
7%!
MALAYSIA
18%!
44%!
VIETNAM
4%! PHILIPPINES
51%!
SINGAPORE
21%!
INDONESIA
TIMOR7%! LESTE
PAPUA
4%! NEW GUINEA

FI 22%!
AUSTRALIA 49%!
NEW ZEALAND 44%!
We Are Social Sources: US Census Bureau, Facebook, Tencent. Based on active monthly user figures.
JAN
2014
MOBILE SOCIAL PENETRATION (MAU)
58%!
53%! 52%!
51%!
49%! 49%!
45%! 44%! 44%!
33%!
13%!
We Are Social Sources: US Census Bureau, Facebook, Tencent. Based on active monthly user figures.
0%!
NORTH KOREA
MYANMAR
4%! 4%! 3%!

2%!
BANGLADESH
7%! 7%! 6%! 6%!

5%!
PAPUA NEW GUINEA
NEPAL
BHUTAN
JAPAN
MONGOLIA
VIETNAM
INDONESIA
FIJI
PHILIPPINES
SOUTH KOREA
APAC AVERAGE
THAILAND
MALDIVES
NEW ZEALAND
MALAYSIA
MACAU
AUSTRALIA
CHINA
SINGAPORE
TAIWAN
HONG KONG
BRUNEI
9%!
PAKISTAN
15%!
LAOS
17%!
INDIA
18%!
TIMOR-LESTE
21%!
SRI LANKA
24%! 23%!
23%! 22%!
CAMBODIA
34%!
JAN
2014
ACTIVE MOBILE SOCIAL USERS (MAU)

MONGOLIA 540K!
11M!
CHINA
PAKISTAN
7.6M!
INDIA
72M!
SRI LANKA
134K!
MALDIVES
HONG
KONG 3.8M!
5.0M!
THAILAND
1.4M!
MALAYSIA
19M!
JAPAN
660M!
BANGLADESH
SOUTH
KOREA
APAC
TOTAL 943M!
12M! TAIWAN
22M!
17M!
13M!
VIETNAM
24M! PHILIPPINES
2.8M!
SINGAPORE
INDONESIA
52M!
TIMOR76K! LESTE
PAPUA
240K! NEW GUINEA

FI 198K!
AUSTRALIA 11M!
NEW ZEALAND 1.9M!
We Are Social Sources: Facebook, Tencent. Active monthly user figures; China figures are for QQ.
JAN
2014
SOCIAL MEDIA USERS BY DEVICE
ACTIVE SOCIAL MEDIA USERS

IN APAC ACCESSING SOCIAL
MEDIA ON ANY DEVICE
969,140,200
We Are Social Sources: Facebook, Tencent

IN APAC ACCESSING SOCIAL
MEDIA ON MOBILE DEVICES
943,266,600
JAN
2014
SOCIAL PENETRATION BY DEVICE

ACCESSING SOCIAL MEDIA ON
ANY DEVICE AS A PERCENTAGE
OF THE TOTAL POPULATION
25.0%

ACCESSING SOCIAL MEDIA ON
MOBILE AS A PERCENTAGE OF
THE TOTAL POPULATION
ACTIVE MOBILE SOCIAL MEDIA

USERS AS A PERCENTAGE OF
TOTAL ACTIVE SOCIAL
MEDIA USERS
24.3%
97.3%
We Are Social Sources: US Census Bureau, Facebook, Tencent
INDIVIDUAL COUNTRY DATA
We Are Social
AUSTRALIA
We Are Social
AUSTRALIA: SNAPSHOT
22,262,501
89%
TOTAL POPULATION
URBAN
11%!
JAN
2014
RURAL
18,129,727
INTERNET USERS
12,800,000
ACTIVE FACEBOOK USERS
24,400,000
81%
57%
FACEBOOK PENETRATION
110%
JAN
2014
AUSTRALIA: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET

USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT

MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
4H 30M
59%
1H 40M
We Are Social Sources: US Census Bureau, GlobalWebIndex
JAN
2014
AUSTRALIA: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL

MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
73%
2H 05M
55%
14%
JAN
2014
AUSTRALIA: SOCIAL MEDIA USE

89%
ANY SOCIAL NETWORK
62%
81%
FACEBOOK
53%
42%
TWITTER
14%
30%
GOOGLE+
LINKEDIN
INSTAGRAM
14%
23%
11%
15%
7%
We Are Social Source: GlobalWebIndex. Figures represent percentage of internet users.
OWN AN ACCOUNT
USED IN THE PAST MONTH
JAN
2014
AUSTRALIA: CONTRACT TYPE
PERCENTAGE OF TOTAL
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
THAT ARE POST-PAID
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
47%
53%
74%
JAN
2014
AUSTRALIA: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
65%
90%
78%
41%
We Are Social Source: Googles Our Mobile Planet Report
JAN
2014
AUSTRALIA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
21.4M
ACTIVE SOCIAL MEDIA

USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
96%
10.8M
49%
BANGLADESH
We Are Social
JAN
2014
BANGLADESH: SNAPSHOT
163,654,860
28%
72%
TOTAL POPULATION
URBAN
RURAL
36,500,000
22%
INTERNET USERS
5,800,000
110,675,000
4%
68%
JAN
2014
BANGLADESH: CONTRACT TYPE
PERCENTAGE OF TOTAL
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
THAT ARE POST-PAID
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
97%
3%
1%
JAN
2014
BANGLADESH: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
327K
ACTIVE SOCIAL MEDIA

USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
0.2%
5.0M
3.1%
BHUTAN
We Are Social
JAN
2014
BHUTAN: SNAPSHOT
725,296
36%
64%
TOTAL POPULATION
URBAN
RURAL
182,338
INTERNET USERS
122,000
560,890
25%
17%
77%
JAN
2014
BHUTAN: CONTRACT TYPE
PERCENTAGE OF TOTAL
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
THAT ARE POST-PAID
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
97%
3%
3%
JAN
2014
BHUTAN: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
18K
ACTIVE SOCIAL MEDIA

USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
2.5%
94K
13%
BRUNEI DARUSSALAM
We Are Social
JAN
2014
BRUNEI: SNAPSHOT
415,717
76%
24%
TOTAL POPULATION
URBAN
RURAL
246,388
INTERNET USERS
260,000
469,740
59%
63%
113%
JAN
2014
BRUNEI: CONTRACT TYPE
PERCENTAGE OF TOTAL
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
THAT ARE POST-PAID
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
83%
17%
42%
JAN
2014
BRUNEI: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
32K
ACTIVE SOCIAL MEDIA

USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
7.6%
240K
58%
CAMBODIA
We Are Social
JAN
2014
CAMBODIA: SNAPSHOT
15,205,539
20%
80%
TOTAL POPULATION
URBAN
RURAL
738,641
5%
INTERNET USERS
1,200,000
19,105,115
8%
126%
JAN
2014
CAMBODIA: CONTRACT TYPE
PERCENTAGE OF TOTAL
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
THAT ARE POST-PAID
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
95%
5%
11%
JAN
2014
CAMBODIA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
1.0M
ACTIVE SOCIAL MEDIA

USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
6.9%
1.1M
7.0%
CHINA
We Are Social
JAN
2014
CHINA: DATA SNAPSHOT
1,349,585,838
51%
49%
TOTAL POPULATION
URBAN
RURAL
590,560,000
INTERNET USERS
623,300,000
ACTIVE QZONE USERS
1,206,553,000
We Are Social Sources: US Census Bureau, CNNIC, Tencent, ITU
44%
46%
QZONE PENETRATION
89%
JAN
2014
CHINA: INTERNET INDICATORS

A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT

SPEND USING MOBILE
INTERNET EACH DAY
4H 31M
43%
1H 55M
JAN
2014
CHINA: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL

MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
42%
1H 30M
51%
24%
JAN
2014
CHINA: SOCIAL MEDIA USE

98%
ANY SOCIAL NETWORK
87%
83%
SINA WEIBO
62%
76%
QZONE
53%
75%
TENCENT WEIBO
YOUKU
RENREN
51%
74%
35%
56%
30%
OWN AN ACCOUNT
JAN
2014
CHINA: CONTRACT TYPE
PERCENTAGE OF TOTAL
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
THAT ARE POST-PAID
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
80%
20%
21%
JAN
2014
CHINA: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
47%
96%
98%
69%
JAN
2014
CHINA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
232M
ACTIVE SOCIAL MEDIA

USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
17%
660M
FacebookActive social media users is for QQ platform.

We Are Social Sources: US Census Bureau, ITU, Tencent.
49%
FI
We Are Social
JAN
2014
FI: SNAPSHOT
896,758
52%
48%
TOTAL POPULATION
URBAN
RURAL
300,326
INTERNET USERS
260,000
858,809
33%
29%
96%
JAN
2014
FI: CONTRACT TYPE
PERCENTAGE OF TOTAL
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
THAT ARE POST-PAID
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
95%
5%
8%
JAN
2014
FI: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
97K
ACTIVE SOCIAL MEDIA

USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
11%
198K
22%
HONG KONG
We Are Social
JAN
2014
HONG KONG: SNAPSHOT

7,182,724
TOTAL POPULATION
5,207,762
INTERNET USERS
4,400,000
16,403,076
100%
URBAN
73%
61%
228%
JAN
2014
HONG KONG: INTERNET INDICATORS

A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT

SPEND USING MOBILE
INTERNET EACH DAY
3H 32M
67%
2H 08M
JAN
2014
HONG KONG: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL

MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
71%
2H 01M
45%
17%
JAN
2014
HONG KONG: SOCIAL MEDIA USE

96%
ANY SOCIAL NETWORK
64%
91%
FACEBOOK
53%
58%
GOOGLE+
INSTAGRAM
SINA WEIBO
TWITTER
15%
32%
10%
29%
10%
22%
8%
JAN
2014
HONG KONG: CONTRACT TYPE
PERCENTAGE OF TOTAL
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
THAT ARE POST-PAID
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
49%
51%
57%
JAN
2014
HONG KONG: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
63%
92%
89%
43%
JAN
2014
HONG KONG: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
5.3M
ACTIVE SOCIAL MEDIA

USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
74%
3.8M
53%
INDIA
We Are Social
JAN
2014
INDIA: SNAPSHOT
1,220,800,359
31%
69%
TOTAL POPULATION
URBAN
RURAL
213,000,000
INTERNET USERS
90,000,000
17%
7%
893,862,000
73%
We Are Social Sources: US Census Bureau, IAMAI, Facebook, CIA Factbook
JAN
2014
INDIA: INTERNET INDICATORS

A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT

SPEND USING MOBILE
INTERNET EACH DAY
4H 54M
11%
2H 36M
JAN
2014
INDIA: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL

MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
12%
2H 26M
57%
29%
JAN
2014
INDIA: SOCIAL MEDIA USE

97%
ANY SOCIAL NETWORK
72%
94%
FACEBOOK
55%
78%
GOOGLE+
35%
67%
TWITTER
30%
54%
LINKEDIN
ORKUT
24%
51%
17%
OWN AN ACCOUNT
JAN
2014
INDIA: CONTRACT TYPE
PERCENTAGE OF TOTAL
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
THAT ARE POST-PAID
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
95%
5%
6%
JAN
2014
INDIA: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
13%
95%
91%
54%
JAN
2014
INDIA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
59.8M
ACTIVE SOCIAL MEDIA

USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
4.9%
72M
5.9%
INDONESIA
We Are Social
JAN
2014
INDONESIA: SNAPSHOT
251,160,124
51%
49%
TOTAL POPULATION
URBAN
RURAL
72,700,000
INTERNET USERS
62,000,000
281,963,665
29%
25%
112%
JAN
2014
INDONESIA: INTERNET INDICATORS

A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT

SPEND USING MOBILE
INTERNET EACH DAY
5H 27M
14%
2H 30M
JAN
2014
INDONESIA: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL

MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
15%
2H 54M
74%
32%
JAN
2014
INDONESIA: SOCIAL MEDIA USE

98%
ANY SOCIAL NETWORK
79%
93%
FACEBOOK
59%
80%
TWITTER
41%
74%
GOOGLE+
LINKEDIN
INSTAGRAM
33%
39%
15%
32%
12%
We Are Social Source: GlobalWebIndex . Figures represent percentage of internet users.
OWN AN ACCOUNT
JAN
2014
INDONESIA: CONTRACT TYPE
PERCENTAGE OF TOTAL
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
THAT ARE POST-PAID
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
99%
1%
22%
JAN
2014
INDONESIA: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
14%
94%
95%
57%
JAN
2014
INDONESIA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
80.1M
ACTIVE SOCIAL MEDIA

USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
32%
52M
21%
JAPAN
We Are Social
JAPAN: SNAPSHOT
127,253,075
91%
9%!
JAN
2014
TOTAL POPULATION
URBAN
RURAL
100,684,474
INTERNET USERS
22,000,000
138,362,823
79%
17%
109%
JAN
2014
JAPAN: INTERNET INDICATORS

A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT

SPEND USING MOBILE
INTERNET EACH DAY
3H 27M
48%
1H 01M
JAN
2014
JAPAN: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL

MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
58%
0H 45M
11%
5%
JAN
2014
JAPAN: SOCIAL MEDIA USE

66%
ANY SOCIAL NETWORK
42%
39%
TWITTER
22%
38%
FACEBOOK
MIXI
GOOGLE+
TUMBLR
22%
25%
8%
17%
2%
2%
1%
OWN AN ACCOUNT
JAN
2014
JAPAN: CONTRACT TYPE
PERCENTAGE OF TOTAL
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
THAT ARE POST-PAID
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
1%
99%
86%
JAN
2014
JAPAN: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
25%
89%
81%
44%
JAN
2014
JAPAN: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
144M
ACTIVE SOCIAL MEDIA

USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
113%
19.2M
15%
LAOS
We Are Social
JAN
2014
LAOS: SNAPSHOT
6,695,166
34%
66%
TOTAL POPULATION
URBAN
RURAL
707,871
INTERNET USERS
420,000
6,492,000
11%
6%
97%
JAN
2014
LAOS: CONTRACT TYPE
PERCENTAGE OF TOTAL
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
THAT ARE POST-PAID
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
98%
2%
11%
JAN
2014
LAOS: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
54K
ACTIVE SOCIAL MEDIA

USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
0.8%
360K
5.4%
MACAU
We Are Social
JAN
2014
MACAU: SNAPSHOT
583,003
TOTAL POPULATION
371,512
INTERNET USERS
300,000
1,613,457
100%
URBAN
34%
51%
277%
JAN
2014
MACAU: CONTRACT TYPE
PERCENTAGE OF TOTAL
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
THAT ARE POST-PAID
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
63%
37%
98%
JAN
2014
MACAU: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
N/A
ACTIVE SOCIAL MEDIA

USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
N/A
260K
44.6%
MALAYSIA
We Are Social
JAN
2014
MALAYSIA: SNAPSHOT
29,628,392
73%
27%
TOTAL POPULATION
URBAN
RURAL
19,200,408
INTERNET USERS
15,600,000
41,324,700
65%
53%
139%
JAN
2014
MALAYSIA: INTERNET INDICATORS

A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT

SPEND USING MOBILE
INTERNET EACH DAY
5H 36M
58%
3H 03M
JAN
2014
MALAYSIA: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL

MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
64%
3H 17M
58%
28%
JAN
2014
MALAYSIA: SOCIAL MEDIA USE

98%
ANY SOCIAL NETWORK
72%
95%
FACEBOOK
59%
77%
GOOGLE+
32%
57%
TWITTER
23%
40%
INSTAGRAM
LINKEDIN
16%
32%
9%
JAN
2014
MALAYSIA: CONTRACT TYPE
PERCENTAGE OF TOTAL
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
THAT ARE POST-PAID
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
77%
23%
43%
JAN
2014
MALAYSIA: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
35%
94%
91%
42%
JAN
2014
MALAYSIA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
4.0M
ACTIVE SOCIAL MEDIA

USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
14%
13M
44%
MALDIVES
We Are Social
JAN
2014
MALDIVES: SNAPSHOT
393,988
41%
59%
TOTAL POPULATION
URBAN
RURAL
153,560
INTERNET USERS
174,000
560,547
39%
44%
142%
JAN
2014
MALDIVES: CONTRACT TYPE
PERCENTAGE OF TOTAL
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
THAT ARE POST-PAID
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
87%
13%
10%
JAN
2014
MALDIVES: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
85K
ACTIVE SOCIAL MEDIA

USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
22%
134K
34%
MONGOLIA
We Are Social
JAN
2014
MONGOLIA: SNAPSHOT
3,226,516
69%
31%
TOTAL POPULATION
URBAN
RURAL
521,520
INTERNET USERS
720,000
3,375,205
16%
22%
105%
JAN
2014
MONGOLIA: CONTRACT TYPE
PERCENTAGE OF TOTAL
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
THAT ARE POST-PAID
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
96%
4%
21%
JAN
2014
MONGOLIA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
861K
ACTIVE SOCIAL MEDIA

USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
27%
540K
17%
MYANMAR
We Are Social
JAN
2014
MYANMAR: SNAPSHOT
55,167,330
33%
67%
TOTAL POPULATION
URBAN
RURAL
583,564
1%
INTERNET USERS
1,240,000
5,440,000
2%
10%
JAN
2014
MYANMAR: CONTRACT TYPE
PERCENTAGE OF TOTAL
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
THAT ARE POST-PAID
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
99%
1%
14%
JAN
2014
MYANMAR: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
N/A
ACTIVE SOCIAL MEDIA

USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
N/A
1.1M
2.0%
NEPAL
We Are Social
JAN
2014
NEPAL: SNAPSHOT
30,430,267
31%
69%
TOTAL POPULATION
URBAN
RURAL
7,300,000
INTERNET USERS
3,200,000
16,380,000
24%
11%
54%
JAN
2014
NEPAL: CONTRACT TYPE
PERCENTAGE OF TOTAL
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
THAT ARE POST-PAID
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
94%
6%
2%
JAN
2014
NEPAL: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
N/A
ACTIVE SOCIAL MEDIA

USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
N/A
2.8M
9.2%
NEW ZEALAND
We Are Social
JAN
2014
NEW ZEALAND: SNAPSHOT

4,365,113
86%
14%
TOTAL POPULATION
URBAN
RURAL
3,873,982
INTERNET USERS
2,400,000
4,922,000
89%
55%
113%
JAN
2014
NEW ZEALAND: CONTRACT TYPE
PERCENTAGE OF TOTAL
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
THAT ARE POST-PAID
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
65%
35%
65%
JAN
2014
NEW ZEALAND: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
54%
89%
74%
33%
JAN
2014
NEW ZEALAND: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
2.8M
ACTIVE SOCIAL MEDIA

USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
65%
1.9M
44%
NORTH KOREA
We Are Social
JAN
2014
NORTH KOREA: SNAPSHOT

24,720,407
60%
40%
TOTAL POPULATION
URBAN
RURAL
[N/A]
[N/A]
INTERNET USERS
8,200
1,700,000
0.03%
7%
JAN
2014
NORTH KOREA: CONTRACT TYPE
PERCENTAGE OF TOTAL
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
THAT ARE POST-PAID
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
100%
0%
100%
JAN
2014
NORTH KOREA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
N/A
ACTIVE SOCIAL MEDIA

USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
N/A
4,600
~0%
PAKISTAN
We Are Social
JAN
2014
PAKISTAN: SNAPSHOT
193,238,868
36%
64%
TOTAL POPULATION
URBAN
RURAL
19,800,000
INTERNET USERS
11,400,000
129,583,076
10%
6%
67%
JAN
2014
PAKISTAN: CONTRACT TYPE
PERCENTAGE OF TOTAL
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
THAT ARE POST-PAID
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
97%
3%
3%
JAN
2014
PAKISTAN: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
580K
ACTIVE SOCIAL MEDIA

USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
0.3%
7.6M
3.9%
PAPUA NEW GUINEA
We Are Social
JAN
2014
PAPUA NEW GUINEA: SNAPSHOT

6,341,902
13%
87%
TOTAL POPULATION
URBAN
RURAL
145,256
2%
INTERNET USERS
260,000
4%
2,709,000
42%
We Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA
JAN
2014
PAPUA NEW GUINEA: CONTRACT TYPE
PERCENTAGE OF TOTAL
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
THAT ARE POST-PAID
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
84%
16%
8%
JAN
2014
PAPUA NEW GUINEA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
N/A
ACTIVE SOCIAL MEDIA

USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
N/A
240K
3.7%
PHILIPPINES
We Are Social
JAN
2014
PHILIPPINES: SNAPSHOT
105,720,644
49%
51%
TOTAL POPULATION
URBAN
RURAL
37,602,976
INTERNET USERS
34,000,000
106,987,098
36%
32%
101%
JAN
2014
PHILIPPINES: INTERNET INDICATORS

A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT

SPEND USING MOBILE
INTERNET EACH DAY
6H 12M
31%
2H 48M
JAN
2014
PHILIPPINES: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL

MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
35%
4H 01M
62%
29%
JAN
2014
PHILIPPINES: SOCIAL MEDIA USE

98%
ANY SOCIAL NETWORK
78%
97%
FACEBOOK
69%
81%
TWITTER
40%
69%
GOOGLE+
39%
42%
INSTAGRAM
LINKEDIN
20%
39%
14%
JAN
2014
PHILIPPINES: CONTRACT TYPE
PERCENTAGE OF TOTAL
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
THAT ARE POST-PAID
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
96%
4%
30%
JAN
2014
PHILIPPINES: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
39%
93%
88%
32%
JAN
2014
PHILIPPINES: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
4.0M
ACTIVE SOCIAL MEDIA

USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
3.8%
24M
23%
SINGAPORE
We Are Social
JAN
2014
SINGAPORE: SNAPSHOT
5,460,302
TOTAL POPULATION
100%
URBAN
3,971,318
INTERNET USERS
3,200,000
8,063,000
73%
59%
148%
JAN
2014
SINGAPORE: INTERNET INDICATORS

A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT

SPEND USING MOBILE
INTERNET EACH DAY
5H 16M
64%
1H 57M
JAN
2014
SINGAPORE: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL

MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
70%
2H 10M
49%
18%
JAN
2014
SINGAPORE: SOCIAL MEDIA USE

96%
ANY SOCIAL NETWORK
68%
92%
FACEBOOK
59%
54%
TWITTER
19%
45%
GOOGLE+
LINKEDIN
INSTAGRAM
18%
36%
13%
25%
12%
OWN AN ACCOUNT
JAN
2014
SINGAPORE: CONTRACT TYPE
PERCENTAGE OF TOTAL
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
THAT ARE POST-PAID
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
47%
53%
55%
JAN
2014
SINGAPORE: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
72%
96%
87%
44%
JAN
2014
SINGAPORE: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
6.7M
ACTIVE SOCIAL MEDIA

USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
123%
2.8M
51%
SOUTH KOREA
We Are Social
JAN
2014
SOUTH KOREA: SNAPSHOT

48,955,203
83%
17%
TOTAL POPULATION
URBAN
RURAL
41,091,681
INTERNET USERS
13,000,000
53,624,427
84%
27%
110%
JAN
2014
SOUTH KOREA: INTERNET INDICATORS

A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT

SPEND USING MOBILE
INTERNET EACH DAY
3H 27M
75%
1H 35M
JAN
2014
SOUTH KOREA: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL

MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
74%
1H 01M
37%
17%
JAN
2014
SOUTH KOREA: SOCIAL MEDIA USE

84%
ANY SOCIAL NETWORK
48%
75%
FACEBOOK
36%
56%
TWITTER
GOOGLE+
ME2DAY
NATE CONNECT
22%
38%
7%
33%
7%
8%
1%
OWN AN ACCOUNT
JAN
2014
SOUTH KOREA: CONTRACT TYPE
PERCENTAGE OF TOTAL
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
THAT ARE POST-PAID
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
3%
97%
64%
JAN
2014
SOUTH KOREA: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
73%
94%
94%
56%
JAN
2014
SOUTH KOREA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
51.9M
ACTIVE SOCIAL MEDIA

USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
106%
11.4M
23%
SRI LANKA
We Are Social
JAN
2014
SRI LANKA: SNAPSHOT

21,675,648
TOTAL POPULATION
3,927,948
INTERNET USERS
2,000,000
20,324,070
15%
85%
URBAN
RURAL
18%
9%
94%
JAN
2014
SRI LANKA: CONTRACT TYPE
PERCENTAGE OF TOTAL
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
THAT ARE POST-PAID
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
91%
9%
13%
JAN
2014
SRI LANKA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
953K
ACTIVE SOCIAL MEDIA

USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
4.4%
1.4M
6.6%
TAIWAN
We Are Social
JAN
2014
TAIWAN: SNAPSHOT
23,299,716
78%
22%
TOTAL POPULATION
URBAN
RURAL
17,656,414
INTERNET USERS
15,000,000
29,455,219
76%
64%
126%
JAN
2014
TAIWAN: INTERNET INDICATORS

A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT

SPEND USING MOBILE
INTERNET EACH DAY
4H 40M
62%
2H 19M
JAN
2014
TAIWAN: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL

MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
73%
2H 24M
41%
23%
JAN
2014
TAIWAN: SOCIAL MEDIA USE

95%
ANY SOCIAL NETWORK
67%
92%
FACEBOOK
60%
70%
GOOGLE+
TWITTER
#N/A
PLURK
25%
25%
7%
23%
#N/A
18%
5%
JAN
2014
TAIWAN: CONTRACT TYPE
PERCENTAGE OF TOTAL
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
THAT ARE POST-PAID
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
14%
86%
70%
JAN
2014
TAIWAN: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
51%
95%
87%
37%
JAN
2014
TAIWAN: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
10.7M
ACTIVE SOCIAL MEDIA

USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
46%
12.2M
53%
THAILAND
We Are Social
JAN
2014
THAILAND: SNAPSHOT
67,448,120
34%
66%
TOTAL POPULATION
URBAN
RURAL
23,860,000
INTERNET USERS
24,000,000
84,075,036
35%
36%
125%
JAN
2014
THAILAND: INTERNET INDICATORS

A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT

SPEND USING MOBILE
INTERNET EACH DAY
5H 07M
24%
3H 04M
JAN
2014
THAILAND: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL

MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
25%
3H 39M
50%
36%
JAN
2014
THAILAND: SOCIAL MEDIA USE

97%
ANY SOCIAL NETWORK
76%
96%
FACEBOOK
68%
69%
GOOGLE+
36%
57%
TWITTER
32%
40%
INSTAGRAM
LINKEDIN
22%
23%
7%
OWN AN ACCOUNT
JAN
2014
THAILAND: CONTRACT TYPE
PERCENTAGE OF TOTAL
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
THAT ARE POST-PAID
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
89%
11%
12%
JAN
2014
THAILAND: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
31%
95%
94%
51%
JAN
2014
THAILAND: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
67K
ACTIVE SOCIAL MEDIA

USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
0.1%
22M
33%
TIMOR-LESTE
We Are Social
JAN
2014
TIMOR-LESTE: SNAPSHOT
1,172,390
28%
72%
TOTAL POPULATION
URBAN
RURAL
10,461
INTERNET USERS
76,000
621,000
1%
6%
53%
JAN
2014
TIMOR-LESTE: CONTRACT TYPE
PERCENTAGE OF TOTAL
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
THAT ARE POST-PAID
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
98%
2%
N/A
JAN
2014
TIMOR-LESTE: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
N/A
ACTIVE SOCIAL MEDIA

USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
N/A
76K
6.5%
VIETNAM
We Are Social
JAN
2014
VIETNAM: SNAPSHOT
92,477,857
31%
69%
TOTAL POPULATION
URBAN
RURAL
36,140,967
INTERNET USERS
20,000,000
134,066,000
39%
22%
145%
JAN
2014
VIETNAM: INTERNET INDICATORS

A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT

SPEND USING MOBILE
INTERNET EACH DAY
4H 37M
34%
1H 43M
JAN
2014
VIETNAM: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL

MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
38%
2H 23M
58%
25%
JAN
2014
VIETNAM: SOCIAL MEDIA USE

97%
ANY SOCIAL NETWORK
81%
95%
FACEBOOK
67%
76%
GOOGLE+
34%
45%
TWITTER
LINKEDIN
PINTEREST
16%
22%
8%
18%
5%
JAN
2014
VIETNAM: CONTRACT TYPE
PERCENTAGE OF TOTAL
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
THAT ARE POST-PAID
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
89%
11%
16%
JAN
2014
VIETNAM: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
20%
97%
95%
60%
JAN
2014
VIETNAM: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
17.6M
ACTIVE SOCIAL MEDIA

USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
19%
17M
18%
FIND OUT MORE AT

WEARESOCIAL.SG
We Are Social
DATA SOURCES USED IN THIS REPORT

Population data
Latest available data from the United States Census Bureau (mid-2013 data), correct as at
January 2014.
Internet user data
Latest available data from InternetWorldStats.com and the China Internet Network Information
Centre, correct as at January 2014; usage data extrapolated from GlobalWebIndex (Q3 2013).
Social media user data
Latest site-reported monthly active user data from Facebook, Google+, Qzone, Sina Weibo,
Tencent Weibo, Twitter, and VKontakte, correct as at January 2014; usage data extrapolated
from GlobalWebIndexs Active Usage: Social Platforms(Q3 2013).
Mobile phone user data
Latest available data from Ericsson Mobility Report (November 2013), the International
Telecommunication Union (ITU), The GSM Association (Q4 2013), and the CIA Government
Factbook, correct as at January 2014; usage data extrapolated from GlobalWebIndexs Active
Usage: Social Platforms (Q3 2013), and Googles Our Mobile Planet Report (May 2013).
We Are Social
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.

WE HELP BRANDS TO LISTEN TO, UNDERSTAND,
AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.
WERE ALREADY HELPING MANY OF THE WORLDS
TOP BRANDS, INCLUDING ADIDAS, UNILEVER,
DIAGEO, NESTL, HEINZ, AND LVMH.
IF YOUD LIKE TO CHAT ABOUT US HELPING YOU
TOO, CALL US ON +65 6423 1051, OR EMAIL
US AT SAYHELLO@WEARESOCIAL.SG.
FIND OUT MORE AT WEARESOCIAL.SG.
We Are Social
Making Friends & Influencing People 45
WE ARE SOCIAL SINGAPORE

SIMON KEMP, MANAGING DIRECTOR
@WEARESOCIALSG
SAYHELLO@WEARESOCIAL.SG
+65 6423 1051
HTTP://WEARESOCIAL.SG
We Are Social
Making Friends & Influencing People 46

2014 Asia-Pacific Digital Overview: We Are Social'S Snapshot of Key Digital Data & Statistics

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COUNTRIES DETAILED IN THIS REPORT

22 PAPUA NEW GUINEA

IF YOUD LIKE HELP TRANSLATING THESE FINDINGS

ASIA-PACIFIC REGIONAL OVERVIEW

GLOBAL DATA SNAPSHOT

SHARE OF GLOBAL USERS

SOCIAL MEDIA USERS

APAC GLOBAL SHARE

APAC: MOBILE CONTRACT TYPE

We Are Social Source: GSMA Intelligence

APAC MOBILE INDICATORS

ACTIVE SOCIAL MEDIA

SOUTH ASIA MOBILE INDICATORS

ACTIVE SOCIAL MEDIA

We Are Social Sources: US Census Bureau, ITU, Facebook

EAST ASIA MOBILE INDICATORS

ACTIVE SOCIAL MEDIA

We Are Social Sources: US Census Bureau, ITU, Facebook

ACTIVE SOCIAL NETWORK USERS

SOCIAL NETWORKING PENETRATION

ACTIVE MOBILE SUBSCRIPTIONS

We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

MOBILE SUBSCRIPTION PENETRATION

SOUTHEAST ASIA MOBILE INDICATORS

ACTIVE SOCIAL MEDIA

We Are Social Sources: US Census Bureau, ITU, Facebook

We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

OCEANIA MOBILE INDICATORS

ACTIVE SOCIAL MEDIA

We Are Social Sources: US Census Bureau, ITU, Facebook

INTERNET PENETRATION IN APAC

2%! NEW GUINEA

NEW ZEALAND 89%!

We Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI

INTERNET PENETRATION IN APAC

We Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI

2%! 1%! 1%!

INTERNET USERS IN APAC

145K! NEW GUINEA

NEW ZEALAND 3.9M!

We Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI

TIME SPENT ON THE INTERNET

ACCESS THROUGH LAPTOP / DESKTOP

We Are Social Source: GlobalWebIndex

ACCESS THROUGH MOBILE DEVICE

SOCIAL MEDIA PENETRATION IN APAC

4%! NEW GUINEA

NEW ZEALAND 57%!

We Are Social Sources: US Census Bureau, CNNIC, Tencent, Facebook

SOCIAL MEDIA PENETRATION IN APAC

We Are Social Sources: US Census Bureau, CNNIC, Tencent, Facebook

PAPUA NEW GUINEA

SOCIAL MEDIA USERS IN APAC (MAU)

260K! NEW GUINEA

NEW ZEALAND 2.4M!

We Are Social Sources: US Census Bureau, CNNIC, Tencent, Facebook

TIME SPENT ON SOCIAL MEDIA

We Are Social Sources: US Census Bureau, CNNIC, Tencent, Facebook

MOBILE SUBSCRIPTION PENETRATION

42%! NEW GUINEA

NEW ZEALAND 113%!

PAPUA NEW GUINEA