COVER STORY | TOP 500 BANKING BRANDS

TABLES

BRAND VALUE WINNERS BY RANK 2014

Rank Rank Change

2014 2013 in rank

320 478 158
342 489 147
356 500 144
288 422 134
261 381 120
324 441 117
270 384 114
272 385 113
387 499 112
332 438 106
266 370 104
231 334 103
293 395 102
279 380 101
354 452 98
327 423 96
203 296 93
333 426 93
313 404 91
205 293 88

Brand
Peoples United Bank
BPI
E.Sun Financial
Umpqua Bank
Neue Aargauer Bank
Basler Kantonalbank
Joyo Bank
Seven Bank
Aozora Bank
Kansai Urban Ban
The Bank of Fukuoka
Halyk Bank
Alpha Bank
Ibercaja
Ogaki Kyoritsu Bank
DGB Financial Group
BT Financial Group
Union National Bank
Sapporo Bank
SABB

Brand value Brand rating

Market
2014 ($m)
2014
cap 2014 ($m)
315
A
4653
278
AA+
2339
261
A+
3633
377
AA+
2120
427
AA-
1433
309
AA-
2581
405
AA-
3937
402
A
4499
225
A+
4615
292
A
851
409
A+
2999
501
AA
2643
367
A+
8830
393
A+
n/a
263
A+
951
302
AA-
2115
625
AA+
9634
292
A+
4138
320
A
n/a
608
AA-
11,625

Brand value/
market cap (%)
7%
12%
7%
18%
30%
12%
10%
9%
5%
34%
14%
19%
4%
n/a
28%
14%
6%
7%
n/a
5%

Source: The Banker/Brand Finance

ABSOLUTE BRAND VALUE

WINNERS 2014
Rank

Brand

Bank of Tokyo-Mitsubishi UFJ

Bank of America
Wells Fargo
HSBC
UBS
ICBC
Mizuho Financial Group
Citi
Goldman Sachs
Bank of China
Sumitomo Mitsui Financial Group
Nomura
China Construction Bank
ING
Agricultural Bank Of China
UniCredit
BNP Paribas
Capital One
Natixis
China Minsheng Bank

2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20

Change in brand value,

2013-2014 ($m)
5965
4285
4198
4005
3354
2984
2977
2841
2739
2580
2349
2048
2005
1877
1816
1659
1633
1602
1560
1398

Source: The Banker/Brand Finance

BRAND VALUE LOSERS BY RANK 2014

Rank Rank Change

2014 2013 in rank

424 305 -119
323 243 -80
481 413 -68
383 322 -61
129 71 -58
436 382 -54
399 348 -51
458 408 -50
409 361 -48
150 104 -46
402 356 -46
495 449 -46
404 362 -42
180 139 -41
319 280 -39
227 189 -38
233 197 -36

297 261 -36
304 270 -34
341 307 -34

Brand
Sydbank
Banrisul
PAN
Panin Bank
HypoVereinsbank
Sinar Mas Multiartha
Bank of Kyoto
Banca Popolare di Vicenza
Gunma Bank
Bank of Moscow
Hancock Bank
Bank BPH
J Safra Sarasin
Halkbank
Caixa Catalunya
Punjab National Bank
Helaba Landesbank
Hessen-Thringen
First Citizens
CLSA
DenizBank

Brand value Brand rating

Market
2014 ($m)
2014
cap 2014 ($m)
190
A+
1917
309
A+
2210
159
A+
1001
227
A+
1309
1274
AA-
5731
181
A
1798
211
A+
3051
170
A-
n/a
200
A
2579
1016
A
n/a
209
A+
2962
148
A
1387
205
A+
n/a
761
AA+
7873
316
A
n/a
511
A+
3392

Brand value/
market cap (%)
10%
14%
16%
17%
22%
10%
7%
n/a
8%
n/a
7%
11%
n/a
10%
n/a
15%

A
AA-
A+
AA-

n/a
2145
1404
2916

Brand ratings definitions:

AAA Extremely strong
AA Very strong
A Strong
BBB-B Average
CCC-C Weak
DDD-D Failing
Valuation date: All brand values in the report are for the year
ending December 31, 2013

THE BANKER

February 2014

Rank

Brand

Sberbank
Bradesco
Banco do Brasil
Ita
State Bank of India
Caixa
HypoVereinsbank
Deutsche Bank
US Bancorp
Danske Bank
RBS
Rabobank
Bank of Moscow
KDB Financial Group
Halkbank
ABSA
Chase
ABN Amro
NatWest
Raiffeisen Bank

2
3
4
5
6
7
8
9
10
11
12
13
14
15
16

497
353
334
280

n/a
16%
24%
10%

Source: The Banker/Brand Finance

18 |

ABSOLUTE BRAND VALUE

LOSERS 2014

17
18
19
20

Change in brand value,

2013-2014 ($m)
-3210
-3010
-2912
-2538
-1932
-1591
-1335
-1081
-933
-923
-748
-683
-680
-367
-303
-267
-251
-239
-236
-223
Source: The Banker/Brand Finance

COVER STORY | TOP 500 BANKING BRANDS

TABLES

TOP 10 BY BRAND VALUE IN LATIN AMERICA

TOP 10 BY BRAND VALUE IN NORTH AMERICA

Rank

Brand

($m)

Wells Fargo
Bank of America
Chase
JPMorgan
Citi
TD Bank
Royal Bank Of Canada
Capital One
Bank of Montreal
Morgan Stanley

30,242
23,218
18,753
11,369
10,300
10,000
9162
8463
6891
5786

2
3
4
5
6
7
8
9
10

Value 2014

Value 2013
($m)
26,044
18,219
17,848
10,503
7934
9247
8593
6897
6264
1809

Rank

Brand

($m)

Santander
Bradesco
Ita
Banco do Brasil
Citi
Caixa
HSBC
BBVA
Goldman Sachs
Deutsche Bank

10,965
10,600
9904
6972
5027
4759
4105
2033
1998
1112

2
3
4
5
6
7
8
9
10

Value 2014

Source: The Banker/Brand Finance

Source: The Banker/Brand Finance

TOP 10 BY BRAND VALUE IN AFRICA

Rank

Brand

($m)

Standard Bank
Citi
Barclays
Deutsche Bank
ABSA
Nedbank
First National Bank
Goldman Sachs
Credit Suisse
Standard Chartered

1519
1328
1294
1289
1218
1166
909
854
835
597

2
3
4
5
6
7
8
9
10

TOP 10 BY BRAND VALUE IN ASIA-PACIFIC

Value 2014

Value 2013
($m)
1505
1465
1173
1747
1482
1259
1045
637
740
528

Rank

Brand

($m)

ICBC
China Construction Bank
Agricultural Bank Of China
Bank of China
Bank of Tokyo-Mitsubishi UFJ
HSBC
Sumitomo Mitsui Financial Group
Bank of Communications
Mizuho Financial Group
ANZ

22,803
18,954
17,783
15,555
14,358
9747
6957
6884
6691
5581

2
3
4
5
6
7
8
9
10

Value 2014

Source: The Banker/Brand Finance

TOP 10 BY BRAND VALUE IN EUROPE

Rank

Brand

($m)

BNP Paribas
Sberbank
ING
Santander
Nordea
Rabobank
HSBC
UniCredit
Barclays
Socit Gnrale

15,671
9855
7988
7449
7376
6723
6600
6500
6454
6337

2
3
4
5
6
7
8
9
10

Value 2013
($m)
14,587
14,160
4911
10,180
6538
7406
7541
4808
7644
6004

($m)

QNB
Al-Rajhi Bank
Emirates NBD
First Gulf Bank
Bank Hapoalim
National Bank of Abu Dhabi
Bank Leumi
Kuwait Finance House
NBK
Abu Dhabi Commercial Bank

1811
1724
1272
1083
929
849
812
805
786
720

6
7
8
9
10

2014

2013

2012

2011

2010

332,762

294,143

201,774

267,631

257,209

North America

240,882

217,521

202,976

215,144

165,689

Asia

221,975

174,606

151,566

161,754

119,890

Pacific

41,535

37,355

38,070

39,948

35,409

South America

40,287

48,147

68,408

75,577

59,775

Middle East

20,322

14,837

15,948

14,486

13,150

Africa

6889

6899

15,673

21,973

14,911

Central America

3421

2267

2553

2229

1786

860,665

746,801

855,025

716,307

Source: The Banker/Brand Finance

February 2014

Europe

Brand

Region

THE BANKER

Rank

TOTAL BRAND VALUE BY REGION ($M)

20 |

Source: The Banker/Brand Finance

Source: The Banker/Brand Finance

Value 2013
($m)
19,472
16,667
15,967
13,768
10,738
6483
5206
5587
4148
5832

TOP 10 BY BRAND VALUE IN THE MIDDLE EAST

Value 2014

Global brand value

Value 2013
($m)
9594
13,610
12,442
9883
4408
6349
3174
1694
1416
1034

Value 2014

Value 2013
($m)
1307
1192
971
775
792
988
692
751
587
481`
Source: The Banker/Brand Finance

TOP 500 BANKING BRANDS | COVER STORY

TABLES

TOP 50 BY TOTAL BRAND VALUE BY COUNTRY

Rank

Country

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50

US
China
UK
Japan
France
Canada
Spain
Brazil
Germany
Australia
Switzerland
Italy
Netherlands
Russia
South Korea
Sweden
India
Turkey
Singapore
Malaysia
Austria
UAE
South Africa
Taiwan
Thailand
Saudi Arabia
Indonesia
Belgium
Denmark
Norway
Poland
Hong Kong
Israel
Qatar
Mexico
Chile
Colombia
Portugal
Greece
Kuwait
Ireland
Philippines
Kazakhstan
Peru
Argentina
Hungary
Nigeria
Bahrain
Luxembourg
Bermuda

Total brand value

2014 ($m)
193,633
113,219
76,348
55,833
48,048
47,249
36,096
33,483
32,425
29,812
25,686
19,777
19,100
18,010
15,717
14,962
11,773
9920
8529
7114
6401
5923
5680
5398
5258
5192
5084
4998
4467
3877
3687
3458
2876
2757
2625
2561
2462
2182
2075
1992
1972
1381
774
765
702
682
593
571
503
477

Total brand value

2013 ($m)
174,438
94,248
64,810
34,901
42,299
43,083
33,713
43,236
28,558
28,014
21,583
18,839
17,288
19,083
13,169
13,343
13,602
9614
7311
6388
4570
4423
5892
2067
3659
3476
4808
2478
5222
3457
3253
2456
2376
1902
1468
1525
2089
1542
1031
1672
1172
874
464
548
457
754
574
506
459
519

TOP 10 BY ASSET/WEALTH MANAGEMENT

Rank

Brand

($m)

UBS
Deutsche Bank
Credit Suisse
Morgan Stanley
Merrill Lynch
Wells Fargo
Goldman Sachs
JPMorgan
Scotiabank
Royal Bank Of Canada

6373
5026
5019
4392
3804
3507
2903
2250
1657
1560

2
3
4
5
6
7
8
9
10

Value 2014

Source: The Banker/Brand Finance

TOP 10 BY INSURANCE
Rank

Brand

($m)

($m)

Royal Bank Of Canada

DZ Bank
W&W
Bradesco
BNP Paribas
Standard Bank
Bank of China
TD Bank
OCBC Bank
Lloyds TSB

1157
761
666
580
451
334
310
278
278
223

1,129
640
529
649
344
289
244
306
115
190

2
3
4
5
6
7
8
9
10

Value 2014

TOP 10 BY WHOLESALE/COMMERCIAL BANKING

Rank

Brand

($m)

($m)

ICBC
China Construction Bank
Agricultural Bank Of China
Bank of China
Banco do Brasil
Wells Fargo
Sberbank
Citi
Scotiabank
Bank of Communications

12,661
9440
8522
8476
6972
5832
5275
4769
4497
4482

11,372
9923
8495
7623
9883
4766
5395
4901
5540
4350

2
3
4
5
6
7
8
9
10

Value 2014

Brand

Value 2014

($m)

Chase
Citi
Bank of America
Capital One
Ita
Barclays
Bank of Tokyo-Mitsubishi UFJ
Industrial Bank of Korea
Kansai Urban Ban
Union Bank

12,020
11,226
9865
6347
5629
3262
2700
102
91
59

3
4
5
6
7
8
9
10

Value 2013

Source: The Banker/Brand Finance

TOP 10 BY RETAIL BANKING

Rank

2

Value 2013

Source: The Banker/Brand Finance

Source: The Banker/Brand Finance

TOP 10 BY CREDIT CARDS

Value 2013
($m)
3705
5676
4661
3196
3702
3188
1368
2136
1495
2022

Value 2013
($m)
12,172
6647
8284
5041
7244
3412
1860
69
55
37
Source: The Banker/Brand Finance

Rank

Brand

($m)

($m)

Wells Fargo
Santander
HSBC
BNP Paribas
Bank of Tokyo-Mitsubishi UFJ
Bradesco
ICBC
Agricultural Bank Of China
China Construction Bank
Bank of China

20,903
18,408
15,748
13,655
12,266
10,020
9957
9145
8600
7306

18,090
18,414
11,375
12,570
7611
12,961
8245
7472
6685
5671

2
3
4
5
6
7
8
9
10

Value 2014

Value 2013

Source: The Banker/Brand Finance

February 2014

THE BANKER

| 21

|
February 2014

Brand

Domicile

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50

1
3
4
5
2
7
9
6
10
11
19
14
17
15
12
21
13
20
30
16
28
23
18
27
24
26
37
41
31
32
48
34
33
36
22
40
29
46
39
57
35
44
51
49
47
45
56
53
n/a
52

Wells Fargo
HSBC
Bank of America
Citi
Chase
ICBC
BNP Paribas
Santander
China Construction Bank
Agricultural Bank Of China
Bank of Tokyo-Mitsubishi UFJ
Bank of China
Barclays
JPMorgan
Deutsche Bank
Royal Bank Of Canada
Sberbank
TD Bank
UBS
Bradesco
Goldman Sachs
Credit Suisse
Ita
Capital One
BBVA
Morgan Stanley
ING
Sumitomo Mitsui Financial Group
Socit Gnrale
Scotiabank
Mizuho Financial Group
Nordea
Standard Chartered
Bank of Montreal
Banco do Brasil
Bank of Communications
Rabobank
UniCredit
ANZ
Nomura
US Bancorp
Commonwealth Bank of Australia
Shinhan Financial Group
China Merchants Bank
CIBC
Nab
DZ Bank
Westpac
Caixa
BNY Mellon

US
UK
US
US
US
China
France
Spain
China
China
Japan
China
UK
US
Germany
Canada
Russia
Canada
Switzerland
Brazil
US
Switzerland
Brazil
US
Spain
US
Netherlands
Japan
France
Canada
Japan
Sweden
UK
Canada
Brazil
China
Netherlands
Italy
Australia
Japan
US
Australia
South Korea
China
Canada
Australia
Germany
Australia
Brazil
US

Brand
value
2014
($m)

Brand
rating
2014

Market
cap
2014
($m)

30,242
26,870
26,683
24,518
23,157
22,803
20,206
20,021
18,954
17,783
17,561
16,725
14,166
14,039
13,491
11,060
10,950
10,855
10,644
10,600
10,160
10,144
9904
9058
8533
8115
7988
7833
7799
7717
7690
7376
7148
7114
6972
6884
6723
6585
5926
5568
5565
5475
5416
5390
5028
4998
4950
4901
4759
4607

AAA-
AAA
AA+
AA+
AA+
AA+
AAA-
AAA-
AA+
AA+
AA
AA+
AA+
AA
AA+
AA+
AAA
AA+
AA+
AAA-
AA+
AA+
AAA-
AA+
AA+
AA
AA
AA-
AA+
AA+
AA-
AAA-
AA+
AA+
AA+
AA
AA+
AA
AA+
AA
AA
AA+
AA+
AA
AA
AA
A+
AA+
AA-
AA+

236,831
184,737
139,399
146,635
118,687
213,282
81,227
93,839
187,014
133,594
84,582
122,168
61,594
98,219
47,482
94,941
66,893
84,651
72,001
53,380
82,366
45,856
62,594
43,086
69,517
60,355
n/a
63,151
30,312
71,190
49,790
51,912
52,355
42,221
29,523
49,125
n/a
27,794
77,815
28,511
73,144
73,718
21,261
42,463
33,868
50,074
n/a
60,431
n/a
38,912

Brand
value/
market
cap (%)

13%
15%
19%
17%
20%
11%
25%
21%
10%
13%
21%
14%
23%
14%
28%
12%
16%
13%
15%
20%
12%
22%
16%
21%
12%
13%
n/a
12%
26%
11%
15%
14%
14%
17%
24%
14%
n/a
24%
8%
20%
8%
7%
25%
13%
15%
10%
n/a
8%
n/a
12%

Brand
value
2013
($m)

26,044
22,865
22,397
21,677
23,408
19,820
18,573
20,119
16,949
15,967
11,596
14,145
13,436
13,775
14,572
10,277
14,160
10,255
7290
13,610
7421
9820
12,442
7456
8328
7549
6111
5484
7248
7036
4713
6538
7022
6491
9883
5803
7406
4926
5832
3520
6497
5296
4185
4589
4809
4982
3700
4108
6349
4135

Brand
rating
2013

Rank
2014

Rank
2013

Brand

Domicile

AA+
AAAAA+
AA+
AAAAA+
AAAAAAAA
AAAA
AA+
AA
AA+
AAAAAAAA+
AAA
AAAAAAAAAA+
AA+
AA
AA
AA
AAAAAAAA+
AAAA+
AA+
AA
AAAAA
AA+
AA
AA+
AAAA+
AA+
AAAA
AA
AA+
A
AA+
AAAA

51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100

50
62
60
38
58
43
84
55
68
74
65
95
75
88
63
78
80
59
73
70
61
69
54
64
76
98
94
77
112
102
82
81
97
114
83
n/a
79
87
105
91
101
93
111
86
118
92
85
89
116
151

PNC
China Minsheng Bank
Lloyds TSB
State Bank of India
DBS
RBS
NatWest
Merrill Lynch
Commerzbank
KBC
KB Financial Group
Natixis
Erste Group
Industrial Bank Co
DNB
Halifax
VTB Bank
ABN Amro
Svenska Handelsbanken
State Street
Crdit Agricole
China Citic Bank
Danske Bank
BB&T
Shanghai Pudong Development Bank
Hang Seng Bank
Bank of Scotland
Woori Financial Group
CaixaBank
OCBC Bank
SEB
Crdit Mutuel
National Bank of Canada
Desjardins
Macquarie
Nationwide Building Society
SunTrust Banks
UOB
China Everbright Bank
Swedbank
Ping An Bank
CIMB
Maybank
Akbank
Scottish Widows
Deutsche Postbank
Raiffeisen Bank
Is Bank
Hana Financial Group
ORIX

US
China
UK
India
Singapore
UK
UK
US
Germany
Belgium
South Korea
France
Austria
China
Norway
UK
Russia
Netherlands
Sweden
US
France
China
Denmark
US
China
Hong Kong
UK
South Korea
Spain
Singapore
Sweden
France
Canada
Canada
Australia
UK
US
Singapore
China
Sweden
China
Malaysia
Malaysia
Turkey
UK
Germany
Austria
Turkey
South Korea
Japan

Brand
value
2014
($m)

4406
4375
4239
4063
4011
3919
3900
3804
3612
3468
3464
3433
3382
3276
3274
3273
3264
3200
3151
3145
3140
3044
3023
2741
2664
2626
2543
2445
2357
2333
2328
2318
2294
2270
2250
2199
2187
2185
2163
2107
2064
2041
2036
1983
1920
1911
1908
1893
1890
1880

Brand
rating
2014

Market
cap
2014
($m)

AA
AA
AA+
AA+
AA+
AA
AA+
AA+
AA+
AA+
AA+
AA-
AA
AA
AA
AA+
AA-
AA
AAA-
AA
AA
AA-
AA-
AA+
AA
AA
AA+
AA
AA
AA+
AA+
AA-
AA
AA
AA-
AA
AA
AA
A+
AA
AA-
AAA-
AA+
AAA-
AA+
AA-
A+
AA+
AA+
AA-

40,637
35,347
28,005
19,338
32,359
26,343
23,069
27,652
12,868
22,927
14,735
16,913
14,797
30,739
28,413
21,097
19,102
n/a
29,843
31,411
10,610
26,769
22,037
25,857
28,774
30,794
17,374
9,678
25,456
27,077
27,670
n/a
13,591
n/a
15,705
n/a
19,508
25,721
20,999
29,991
16,090
17,867
23,765
12,556
12,283
11,058
6,739
10,039
11,479
22,471

Brand
value/
market
cap (%)

Brand
value
2013
($m)

Brand
rating
2013

11%
12%
15%
21%
12%
15%
17%
14%
28%
15%
24%
20%
23%
11%
12%
16%
17%
n/a
11%
10%
30%
11%
14%
11%
9%
9%
15%
25%
9%
9%
8%
n/a
17%
n/a
14%
n/a
11%
8%
10%
7%
13%
11%
9%
16%
16%
17%
28%
19%
16%
8%

4572
2977
3225
5995
3476
4667
4136
3702
2689
2478
2758
1873
2397
2076
2937
2373
2343
3439
2499
2626
3151
2665
3946
2832
2395
1844
1884
2381
1549
1719
2303
2309
1849
1502
2273
n/a
2357
2116
1665
2003
1757
1900
1558
2121
1346
1966
2131
2061
1446
950

AA
AAAA
AA+
AA
AAAA+
AAAAAAAAAAAAA
A
AAAA
A+
AAAA
AA+
AA+
A+
AA
AA+
A+
AA
A+
A+
A+
AA
AA+
A
A+
AA+
AA
n/a
AAAA
A
AA
AAAAAAAAAAA
AAAAAA+
AAAA-

COVER STORY | TOP 500 BANKING BRANDS

THE BANKER

Rank
2013

RANKINGS

22 |

TOP 500 BANKING BRANDS 1-100

Rank
2014

TOP 500 BANKING BRANDS 101-200

|
| 23

Domicile

101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150

QNB
LCL
Charles Schwab
Crdit Industriel et Commercial
Fifth Third Bank
Al-Rajhi Bank
ICICI Bank
Banamex
St George
Bank Mandiri
Intesa Sanpaolo
Chuo Mitsui
Standard Bank
Crdit du Nord
The Cooperative Bank
Belfius
Banorte
Kasikornbank
La Banque Postale
Chinatrust
Raymond James
Garanti
KeyBank
Resona Bank
Regions Financial Corporation
Hua Xia Bank
PKO Bank Polski
Cheltenham & Gloucester
HypoVereinsbank
Emirates NBD
Daiwa Securities Group
ABSA
HDFC Bank
Northern Trust
Banca IMI
Nedbank
Cetelem
Bank Ireland
Bankia
Public Bank
Banco Popolare
Yapi Kredi
Bank Austria
First Gulf Bank
Julius Br
First National Bank
Gazprombank
UBI Banca
M&T Bank
Bank of Moscow

Qatar
France
US
France
US
Saudi Arabia
India
US
Australia
Indonesia
Italy
Japan
South Africa
France
UK
Belgium
Mexico
Thailand
France
Taiwan
US
Turkey
US
Japan
US
China
Poland
UK
Italy
UAE
Japan
South Africa
India
US
Italy
South Africa
France
Ireland
Spain
Malaysia
Italy
Turkey
Italy
UAE
Switzerland
South Africa
Russia
Italy
US
Russia

120
96
107
109
100
127
99
122
108
123
106
136
103
113
n/a
n/a
147
143
n/a
181
125
110
128
148
152
131
124
162
71
149
171
115
126
144
129
119
416
195
n/a
137
165
135
134
170
141
133
n/a
140
138
104

Brand
value
2014

Brand
rating
2014

1811
1809
1769
1768
1748
1724
1698
1679
1664
1658
1623
1596
1595
1582
1543
1531
1523
1516
1509
1471
1379
1364
1341
1315
1307
1300
1293
1277
1274
1272
1232
1223
1223
1213
1205
1196
1170
1161
1161
1137
1133
1099
1088
1083
1074
1056
1047
1045
1042
1016

AA
AA-
AA
A+
AA
AA
AA+
AAA-
AA+
AA+
AA+
A
AA+
AA-
AA-
A-
AAA-
AA-
AA-
AA
AA
AAA-
AA
AA-
AA-
AA
AA-
AA+
AA-
AA+
AA-
AA-
AA
AA
AA
AA
AA
AA-
AA-
AA+
A+
AA+
AA
AA
AA+
AAA-
A
A+
AA
A

Market
cap
2014


33,433
6,428
33,017
7,620
18,372
30,096
20,273
11,718
17,516
15,375
9,528
20,260
10,974
6,506
n/a
n/a
19,388
12,405
n/a
9,507
7,209
14,203
11,944
7,777
13,266
11,094
16,527
8,844
5,731
9,064
16,680
10,899
25,679
14,533
8,020
9,600
5,602
11,554
17,644
18,169
3,305
8,100
6,624
14,906
10,461
11,214
n/a
6,024
12,359
n/a

Brand
value/
market
cap (%)

Brand
value
2013

Brand
rating
2013

Currency $m


Rank Rank
2014 2013

Brand

Domicile

5%
28%
5%
23%
10%
6%
8%
14%
9%
11%
17%
8%
15%
24%
n/a
n/a
8%
12%
n/a
15%
19%
10%
11%
17%
10%
12%
8%
14%
22%
14%
7%
11%
5%
8%
15%
12%
21%
10%
7%
6%
34%
14%
16%
7%
10%
9%
n/a
17%
8%
n/a

1,307
1,855
1,651
1,583
1,817
1,192
1,820
1,293
1,603
1,247
1,657
1,109
1,384
1,514
n/a
n/a
985
1,035
n/a
720
1,235
1,579
1,189
976
941
1,150
1,246
817
2,609
971
758
1,491
1,228
1,034
1,168
1,312
1,159
588
850
1,073
798
1,117
1,118
775
1,053
1,139
n/a
1,060
1,065
1,696

AA
AA
AA+
A
AA
AAAA
AA+
AA+
AAAA+
A
AA+
AAn/a
n/a
AA
AAn/a
AAAA
AAAAAA+
AAA
AAAAAAAA+
A
AA
AA
AA
AAAA
AAAAn/a
AA
AAAAAAAA+
AA+
AAAn/a
AAAA
A

151
152
153
154
155
156
157
158
159
160
161
162
163
164
165
166
167
168
169
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
195
196
197
198
199
200

DekaBank
TC Ziraat Bankasi
Industrial Bank of Korea
Bank Hapoalim
Investec
Bank Rakyat Indonesia
Siam Commercial Bank
Grupo BanColombia
Bank of Beijing
Piraeus Bank
Banco de Chile
BCA
National Bank of Abu Dhabi
Taishin
Monte dei Paschi di Siena
VakfBank
Bayerische Landesbank
Bank Pekao
Sabadell
Banco Popular Espaol
Bank Leumi
Allied Irish Banks
Kuwait Finance House
W&W
Ally Financial
NBK
Bank Negara Indonesia
Axis Bank
NORD/LB
Halkbank
Caixa Geral de Depsitos
Huntington
Korea Exchange Bank
Hypothekenbank Frankfurt
Zrcher Kantonalbank
Abu Dhabi Commercial Bank
Nykredit
Banco de Bogot
Bank of Ayudhya
Shinsei Bank
Samba Financial Group
Davivienda
OTP Bank
Home Credit
Landesbank Baden Wurttemberg (LBBW)
Bangkok Bank
Banco Esprito Santo
Bankwest
Chongqing Rural
Bank of the West

Germany
Turkey
South Korea
Israel
UK
Indonesia
Thailand
Colombia
China
Greece
Chile
Indonesia
UAE
Taiwan
Italy
Turkey
Germany
Poland
Spain
Spain
Israel
Ireland
Kuwait
Germany
US
Kuwait
Indonesia
India
Germany
Turkey
Portugal
US
South Korea
Germany
Switzerland
UAE
Denmark
Colombia
Thailand
Japan
Saudi Arabia
Colombia
Hungary
Netherlands
Germany
Thailand
Portugal
Australia
China
France

130
n/a
188
167
185
153
161
150
176
n/a
178
158
146
186
154
159
n/a
166
177
179
184
199
174
192
n/a
196
172
175
160
139
202
187
182
216
157
234
247
204
209
210
211
219
173
n/a
n/a
225
249
222
251
260

Brand
value
2014

Brand
rating
2014

Market
cap
2014

Brand
value/
market
cap (%)

Brand
value
2013

Brand
rating
2013

1009
968
940
929
908
893
892
890
890
880
864
857
849
848
844
842
829
828
825
825
812
810
805
801
793
786
780
766
766
761
734
732
731
722
721
720
707
706
705
703
702
694
682
677
666
663
649
642
638
632

AA-
AA-
AA-
AA-
AA-
AA-
AA-
AA
AA-
AA-
AA
AA
AA
AA-
AA-
AA-
A
A+
AA
AA
A+
AA
A+
A
A
AA-
AA-
AA
A+
AA+
AA
AA-
A+
AA-
A+
AA-
A+
AA
A+
A+
AA
AA-
AA
A-
A
AA-
AAA-
AA
A+
AA

n/a
n/a
6192
7232
6288
13,918
15,875
10,945
10,529
10,130
13,390
18,784
15,649
3595
2708
4982
n/a
15,383
9992
11,197
5784
82,706
10,863
2177
n/a
13,402
5990
9680
n/a
7873
n/a
7940
n/a
3173
n/a
9537
n/a
10,236
6707
6582
12,418
5399
5259
n/a
n/a
10,655
5567
7645
4413
5044

n/a
n/a
15%
13%
14%
6%
6%
8%
8%
9%
6%
5%
5%
24%
31%
17%
n/a
5%
8%
7%
14%
1%
7%
37%
n/a
6%
13%
8%
n/a
10%
n/a
9%
n/a
23%
n/a
8%
n/a
7%
11%
11%
6%
13%
13%
n/a
n/a
6%
12%
8%
14%
13%

1162
n/a
667
792
682
940
819
971
740
140
729
860
988
669
908
829
n/a
794
737
726
692
584
751
632
n/a
587
755
742
823
1063
580
669
711
555
884
481
428
575
569
568
568
543
754
n/a
n/a
514
419
529
413
381

A+
n/a
A+
AAAAAAAAAA
A+
A+
A+
A+
AAAAAA
AAn/a
A+
AAAA
A+
AAA
BBB
n/a
AA
AAAA
A
AA
AAAAA+
AA
A
A+
A
A+
A+
A+
AAA+
AA
n/a
n/a
A+
AA
AAA+
AA-

RANKINGS

THE BANKER

Brand

TOP 500 BANKING BRANDS | COVER STORY

February 2014

Currency $m


Rank Rank
2014 2013

|
February 2014

Domicile

201
202
203
204
205
206
207
208
209
210
211
212
213
214
215
216
217
218
219
220
221
222
223
224
225
226
227
228
229
230
231
232
233
234
235
236
237
238
239
240
241
242
243
244
245
246
247
248
249
250

240
248
296
207
293
229
n/a
206
193
220
212
284
213
221
232
205
200
201
255
224
194
n/a
n/a
238
256
250
189
203
277
237
334
233
197
254
235
227
226
231
217
215
266
n/a
316
245
242
218
223
315
308
288

Krung Thai Bank

Bank of East Asia
BT Financial Group
RHB Bank
SABB
Bank Zachodni WBK
Banco Estado
Bank Of Baroda
Landesbank Berlin
Colonial First State
CR del Veneto
Sparebank 1
Hong Leong Financial
Riyad Bank
Jefferies
MLC
Banca Popolare dellEmilia Romagna
Comerica
Bank of Yokohama
Mediobanca
Banca CR Firenze
Norinchukin Bank
IKB Deutsche Industriebank
Banca Popolare di Milano
Banco Comercial Portugus
Israel Discount Bank
Punjab National Bank
Citizens Bank
Haitong Securities
Espirito Santo Financial Group
Halyk Bank
Inbursa
Helaba Landesbank Hessen-Thringen
Banco De Credito E Inversiones
Banco di Napoli
BCV
Bank Danamon
Chiba Bank
Charter One
AmBank
Stifel Financial
Export Import Bank of the Republic of China
Metrobank
Banesto
Kotak Mahindra Bank
Ulster Bank
Lazard
Dubai Islamic Bank
Bank of the Philippine Islands
Vontobel

Thailand
Hong Kong
Australia
Malaysia
Saudi Arabia
Poland
Chile
India
Germany
Australia
Italy
Norway
Malaysia
Saudi Arabia
US
Australia
Italy
US
Japan
Italy
Italy
Japan
Germany
Italy
Portugal
Israel
India
UK
China
Luxembourg
Kazakhstan
Mexico
Germany
Chile
Italy
Switzerland
Indonesia
Japan
UK
Malaysia
US
China
Philippines
Spain
India
UK
Bermuda
UAE
Philippines
Switzerland

Brand

Brand
value
2014
($m)

Brand
rating
2014

627
627
625
615
608
606
606
606
605
605
604
603
597
589
585
580
569
558
557
552
550
531
530
528
521
511
511
506
506
503
501
497
497
490
490
489
488
487
486
485
485
484
482
481
481
479
477
476
470
463

AA-
AA
AA+
AA-
AA-
AA-
AA
AA-
A+
AA
AA-
A+
AA-
AA
AA-
AA-
A+
AA-
A+
A+
AA-
A-
A
AA-
AA+
A+
A+
AA
A+
A+
AA
A+
A
AA
AA
AA
AA-
A+
AA-
AA-
A+
A-
AA-
AA-
AA+
AA+
A+
AA-
AA-
AA+

Market
cap
2014
($m)

7587
8023
9634
6151
11,625
11,691
n/a
4389
n/a
9829
3699
4229
5027
11,638
n/a
7715
3117
8547
6989
7491
3353
n/a
496
2036
4369
1965
3392
3426
17,106
1415
2643
17,677
n/a
6000
2921
4630
2960
5865
3426
6876
2967
n/a
4577
n/a
9103
2843
6056
5619
6594
2590

Brand
value/
market
cap (%)

Brand
value
2013
($m)

Brand
rating
2013

Rank
2014

Rank
2013

Domicile

8%
8%
6%
10%
5%
5%
n/a
14%
n/a
6%
16%
14%
12%
5%
n/a
8%
18%
7%
8%
7%
16%
n/a
107%
26%
12%
26%
15%
15%
3%
36%
19%
3%
n/a
8%
17%
11%
16%
8%
14%
7%
16%
n/a
11%
n/a
5%
17%
8%
8%
7%
18%

451
425
322
572
326
501
n/a
574
602
535
568
520
564
529
486
575
581
581
404
515
599
n/a
n/a
457
396
417
652
577
352
459
266
483
585
406
477
505
508
498
553
560
369
n/a
286
439
445
551
519
286
300
334

A+
AAAA+
AAA+
AAn/a
A+
A
AA
A+
A
A+
A+
AAAAA+
AAA+
A+
AA
n/a
n/a
A+
AA
A+
A+
AA+
A
A
AAA+
A
AAAAAAAAA+
AA
AAA+
n/a
A+
AA
AA
AA+
AAA+
AAAA-

251
252
253
254
255
256
257
258
259
260
261
262
263
264
265
266
267
268
269
270
271
272
273
274
275
276
277
278
279
280
281
282
283
284
285
286
287
288
289
290
291
292
293
294
295
296
297
298
299
300

295
n/a
n/a
333
262
287
246
313
n/a
341
381
236
n/a
272
n/a
370
327
339
300
384
281
385
n/a
241
258
290
271
268
380
354
269
282
273
285
252
330
257
422
306
311
349
340
395
366
291
289
261
355
274
301

Finansbank
Bank Sinopac
Yuanta
Saitama Resona Bank
Shizuoka Bank
Arab National Bank
National Bank of Greece
BDO
Banco Azteca
Union Bank
Neue Aargauer Bank
CIT
HSH Nordbank
Bank of Ningbo
Kutxabank
The Bank of Fukuoka
Banco de Crdito del Per
Abu Dhabi Islamic Bank
Suncorp
Joyo Bank
Bank of New Zealand
Seven Bank
Mega
Rosbank
Bank of India
BRE Bank
Komercn banka
Close Brothers Group
Ibercaja
Eurobank
Wesbank
ASB Bank
Banque Saudi Fransi
TCF
Jyske Bank
Thanachart
Bankinter
Umpqua Bank
BS Financial Group
Bank Mizrahi-Tfahot
Banco CorpBanca
EFG International
Alpha Bank
RakBank
Pohjola Bank
EFL
First Citizens
Arab Bank
BOK Financial Corporation
Coutts

Turkey
Taiwan
Taiwan
Japan
Japan
Saudi Arabia
Greece
Philippines
Mexico
Japan
Switzerland
US
Germany
China
Spain
Japan
Peru
UAE
Australia
Japan
Australia
Japan
Taiwan
Russia
India
Poland
Czech Republic
UK
Spain
Greece
South Africa
Australia
Saudi Arabia
US
Denmark
Thailand
Spain
US
South Korea
Israel
Chile
Switzerland
Greece
UAE
Finland
France
US
Jordan
US
UK

Brand

Brand
value
2014
($m)

Brand
rating
2014

Market
cap
2014
($m)

Brand
value/
market
cap (%)

Brand
value
2013
($m)

Brand
rating
2013

457
449
448
439
438
436
435
430
428
428
427
421
420
410
410
409
408
407
405
405
404
402
401
398
397
395
395
393
393
393
391
388
387
384
382
380
379
377
376
375
374
370
367
362
360
357
353
349
346
340

AA-
A+
A+
AA-
AA-
A+
AA-
AA
A-
AAA-
AA-
AA-
A
A+
A
A+
AA+
A+
AA-
AA-
AA-
A
A+
A
AA
AA-
A+
AA
A+
A+
AA-
AA-
A+
AA
AA-
A+
AA-
AA+
AA-
A+
AA-
AA-
A+
AA-
AA
AA-
AA-
AA-
AA
AAA

3751
3956
5547
2631
6693
6890
5654
5505
n/a
1733
1433
10,156
n/a
4377
n/a
2999
7194
3554
3882
3937
5542
4499
8372
2156
2074
n/a
8130
3326
n/a
3838
5028
6334
8219
2636
3696
1193
5939
2120
2859
2860
4796
2014
8830
3195
6302
1576
2145
6025
4401
1279

12%
11%
8%
17%
7%
6%
8%
8%
n/a
25%
30%
4%
n/a
9%
n/a
14%
6%
11%
10%
10%
7%
9%
5%
18%
19%
n/a
5%
12%
n/a
10%
8%
6%
5%
15%
10%
32%
6%
18%
13%
13%
8%
18%
4%
11%
6%
23%
16%
6%
8%
27%

325
n/a
n/a
267
379
339
430
289
n/a
262
223
463
n/a
357
n/a
234
271
263
316
221
347
220
321
446
384
331
360
363
224
247
363
346
356
339
407
270
394
197
305
292
252
263
214
237
330
333
381
245
355
316

A+
n/a
n/a
A+
A+
A+
AAAA
n/a
AA
AAAA
n/a
A
n/a
A
A+
A+
AAA+
AA
A+
A+
A
A+
A
A+
AA
A
A+
AAAAA+
AAA+
A
AAAA
A
A+
A+
A+
AAA+
AAAA
AAAAAAAAA-

COVER STORY | TOP 500 BANKING BRANDS

THE BANKER

Rank
2013

RANKINGS

24 |

TOP 500 BANKING BRANDS 201-300

Rank
2014

|
February 2014

Domicile

Brand
value
2014
($m)

Brand
rating
2014

301
302
303
304
305
306
307
308
309
310
311
312
313
314
315
316
317
318
319
320
321
322
323
324
325
326
327
328
329
330
331
332
333
334
335
336
337
338
339
340
341
342
343
344
345
346
347
348
349
350

292
294
335
270
n/a
298
302
n/a
n/a
n/a
368
392
404
n/a
319
n/a
n/a
388
280
478
312
n/a
243
441
365
299
423
320
n/a
375
342
438
426
394
304
359
n/a
343
n/a
400
307
489
358
n/a
n/a
351
421
390
332
409

Canara Bank
Eurofactor
Credito Emiliano
CLSA
Shoko Chukin Bank
Finaref
Sofinco
Volksbank
Guangzhou Rural Commercial Bank
Bank of Taiwan
Bank of Nanjing
Union Bank of India
Sapporo Bank
Banco Safra
Popular
Alfa Bank
Hypo Alpe Adria Bank
Doha Bank
Caixa Catalunya
Peoples United Bank
Mercantil
Bank of Hangzhou
Banrisul
Basler Kantonalbank
BankMuscat
Laurentian Bank
DGB Financial Group
Bendigo Bank
Shengjing Bank
Mashreq
First Republic Bank
Kansai Urban Ban
Union National Bank
Taiwan Cooperative Bank
Banco do Nordeste
First Niagara Bank
Russian Agricultural Bank
Aareal Bank
Portigon
Commercialbank
DenizBank
BPI
Nomos-Bank
Promsvyazbank
Government Savings Bank
Suruga Bank
Kazkommertsbank
TEB
Sparkasse KlnBonn
Millennium

India
France
Italy
France
Japan
France
France
Austria
China
Taiwan
China
India
Japan
Brazil
Puerto Rico
Russia
Austria
Qatar
Spain
US
Venezuela
China
Brazil
Switzerland
Oman
Canada
South Korea
Australia
China
UAE
US
Japan
UAE
Taiwan
Brazil
US
Russia
Germany
Germany
Qatar
Turkey
Portugal
Russia
Russia
Thailand
Japan
Kazakhstan
Turkey
Germany
Poland

339
337
335
334
330
330
329
327
327
324
323
321
320
320
319
319
319
318
316
315
313
312
309
309
309
305
302
302
301
299
292
292
292
288
288
288
283
282
281
280
280
278
277
276
275
274
274
274
271
270

AA+
AA-
A+
A+
A-
AA-
AA-
AA-
A-
A
A+
A+
A
A
AA-
A
A+
A+
A
A
A+
A-
A+
AA-
AA-
A+
AA-
AA
A-
AA-
A+
A
A+
A+
AA
A+
A
AA
A+
A+
AA-
AA+
A
A-
A-
A+
A+
AA-
A+
AA

Brand

Market
cap
2014
($m)

1895
1545
2660
1404
n/a
1513
1482
723
n/a
n/a
3929
1186
n/a
n/a
2915
n/a
n/a
4108
n/a
4653
14,973
n/a
2210
2581
3533
1254
2115
2538
n/a
3008
6881
851
4138
n/a
975
3688
n/a
2161
n/a
4531
2916
2339
3511
n/a
n/a
4300
670
2376
n/a
2841

Brand
value/
market
cap (%)

Brand
value
2013
($m)

Brand
rating
2013

Rank
2014

Rank
2013

Domicile

18%
22%
13%
24%
n/a
22%
22%
45%
n/a
n/a
8%
27%
n/a
n/a
11%
n/a
n/a
8%
n/a
7%
2%
n/a
14%
12%
9%
24%
14%
12%
n/a
10%
4%
34%
7%
n/a
30%
8%
n/a
13%
n/a
6%
10%
12%
8%
n/a
n/a
6%
41%
12%
n/a
10%

330
326
266
363
n/a
319
313
42
n/a
n/a
235
215
209
n/a
279
n/a
n/a
218
347
153
292
n/a
442
181
237
316
196
277
n/a
226
262
182
195
214
308
242
n/a
262
390
212
301
147
243
n/a
n/a
251
198
217
267
205

AAAA
A
AA
n/a
AA
AA
A
n/a
n/a
A
A
A+
n/a
AAn/a
n/a
A
A
A
A
n/a
A+
AAAAAAA
AAn/a
A+
A+
A
A
A+
A+
AAn/a
AA
A+
A+
A+
AAA
n/a
n/a
A+
A
A+
A
A+

351
352
353
354
355
356
357
358
359
360
361
362
363
364
365
366
367
368
369
370
371
372
373
374
375
376
377
378
379
380
381
382
383
384
385
386
387
388
389
390
391
392
393
394
395
396
397
398
399
400

387
n/a
429
452
374
500
n/a
n/a
417
377
393
402
437
n/a
347
n/a
399
363
336
n/a
n/a
338
442
372
n/a
419
n/a
n/a
364
456
n/a
414
322
n/a
376
383
499
424
n/a
410
411
n/a
360
482
367
448
n/a
373
348
436

IDBI Bank
Beijing Rural Commercial Bank
Hachijuni Bank
Ogaki Kyoritsu Bank
City National Bank
E.Sun Financial
Shanghai Rural Commercial Bank
LGT
SVB
Nishi-Nippon City Bank
St.Galler Kantonalbank
Canadian Western Bank
FIBI
China Zheshang Bank
Pravex-Bank
Veneto Banca
Ecobank
Commerce Bank
Credito Valtellinese
Banco de la Nacion Argentina
Skipton Building Society
Banque de Gestion Prive Indosuez
Banca Popolare di Sondrio
Banco Macro
Bawag PSK
Burgan Bank
Yamaguchi Financial Group
First Commercial Bank
Bank of Cyprus
Al Baraka
Raiffeisenlandesbank Obersterreich
First Bank of Nigeria
Panin Bank
BiceCorp
Banco Galicia
Attijariwafa Bank
Aozora Bank
BankOfQueensland
Banco Mare Nostrum
Rand Merchant Bank
Luzerner Kantonalbank
WGZ Bank
Clydesdale Bank
Juroku Bank
Yorkshire Bank
Central Bank of India
ApoBank
Banca Fideuram
Bank of Kyoto
Cullen/Frost Bankers

India
China
Japan
Japan
US
Taiwan
China
Liechtenstein
US
Japan
Switzerland
Canada
Israel
China
Italy
Italy
Togo
US
Italy
Argentina
UK
France
Italy
Argentina
Austria
Kuwait
Japan
Taiwan
Cyprus
Bahrain
Austria
Nigeria
Indonesia
Chile
Argentina
Morocco
Japan
Australia
Spain
South Africa
Switzerland
Germany
Australia
Japan
Australia
India
Germany
Italy
Japan
US

Brand

Brand
value
2014
($m)

Brand
rating
2014

Market
cap
2014
($m)

Brand
value/
market
cap (%)

Brand
value
2013
($m)

Brand
rating
2013

270
267
265
263
261
261
259
255
254
253
250
249
249
249
247
244
243
243
243
240
240
238
237
237
236
234
234
233
231
231
230
228
227
227
225
225
225
221
221
219
219
214
213
212
212
212
212
211
211
210

AA
A-
A+
A+
AA-
A+
A-
A
AA
A+
AA
A+
A+
A-
AA
A-
A
A+
A+
A-
A
A+
A+
A+
A
AA
A
A
AA
A+
A
AA-
A+
A+
AA
A+
A+
AA
A-
AA
AA-
A-
AA-
A
AA-
AA
A
AA-
A+
AA

1382
n/a
2970
951
4216
3633
n/a
n/a
4750
2083
1998
2809
1618
n/a
1466
n/a
1503
4271
888
n/a
n/a
1248
1749
1922
n/a
2129
2394
n/a
511
723
n/a
3593
1309
1374
2013
7563
4615
3463
n/a
2410
3307
n/a
3556
1345
3556
1088
n/a
1817
3051
4406

20%
n/a
9%
28%
6%
7%
n/a
n/a
5%
12%
13%
9%
15%
n/a
17%
n/a
16%
6%
27%
n/a
n/a
19%
14%
12%
n/a
11%
10%
n/a
45%
32%
n/a
6%
17%
16%
11%
3%
5%
6%
n/a
9%
7%
n/a
6%
16%
6%
19%
n/a
12%
7%
5%

218
n/a
191
173
228
143
n/a
n/a
200
226
215
211
182
n/a
254
n/a
212
238
266
n/a
n/a
263
180
232
n/a
199
n/a
n/a
238
169
n/a
201
276
138
226
221
143
196
n/a
203
203
n/a
242
150
235
178
n/a
228
254
183

A+
n/a
A+
A
AAA+
n/a
n/a
AAA+
AAA+
A
n/a
AAn/a
A
A+
A
n/a
n/a
AA
A+
A
n/a
AA
n/a
n/a
AA
A
n/a
A+
A
AA+
A+
A+
AA
n/a
AAA+
n/a
AA
A
AA
A
n/a
AAA+
AA-

COVER STORY | TOP 500 BANKING BRANDS

THE BANKER

Rank
2013

RANKINGS

26 |

TOP 500 BANKING BRANDS 301-400

Rank
2014

|
February 2014

Domicile

401
402
403
404
405
406
407
408
409
410
411
412
413
414
415
416
417
418
419
420
421
422
423
424
425
426
427
428
429
430
431
432
433
434
435
436
437
438
439
440
441
442
443
444
445
446
447
448
449
450

427
356
451
362
432
n/a
n/a
439
361
n/a
n/a
473
n/a
463
n/a
401
420
n/a
466
433
275
415
n/a
305
n/a
n/a
464
n/a
n/a
n/a
n/a
n/a
440
n/a
425
382
n/a
435
n/a
471
445
418
479
n/a
n/a
n/a
443
n/a
n/a
n/a

Newedge
Hancock Bank
Allahabad Bank
J Safra Sarasin
Wing Hang Bank
Flagstar Bank
Bank Islam
Indian Overseas Bank
Gunma Bank
Tmb Bank Pcl
Saudi Hollandi Bank
Iyo Bank
Interbank
UMB
J Trust
GFI
Banque Prive Edmond de Rothschild
Senshu Bank
Chugoku Bank
Comdirect Bank
Coface
Guaranty TrustBank
CDIB
Sydbank
North Pacific Bank
Bank Saderat Iran (BSI)
Alinma Bank
First Hawaiian bank
Hudson City
Bank Nederlandse Gemeenten
Harbin Bank
Masraf Al Rayan
Wilmington Trust
Bank Albilad
TransCreditBank
Sinar Mas Multiartha
Nanto Bank
Canaccord Financial
Hiroshima Bank
East West Bank
BancorpSouth
Ahli United Bank
Home Trust
Compartamos Sab
Investors Bancor
Everbank Financi
Associated Bank
Saudi Investment Bank
Bank of Jilin
Liberbank Sa

France
US
India
Switzerland
Hong Kong
US
Malaysia
India
Japan
Thailand
Saudi Arabia
Japan
Peru
US
Japan
US
Switzerland
Japan
Japan
Germany
France
Nigeria
Taiwan
Denmark
Japan
Iran
Saudi Arabia
France
US
Netherlands
China
Qatar
US
Saudi Arabia
Russia
Indonesia
Japan
Canada
Japan
US
US
Bahrain
Canada
Mexico
US
US
US
Saudi Arabia
China
Spain

Brand

Brand
value
2014
($m)

Brand
rating
2014

Market
cap
2014
($m)

Brand
value/
market
cap (%)

Brand
value
2013
($m)

Brand
rating
2013

Rank
2014

Rank
2013

Domicile

209
209
207
205
205
204
203
202
200
200
199
198
197
197
197
196
196
195
195
195
192
191
190
190
190
190
189
187
185
184
184
183
182
182
182
181
181
180
179
179
177
177
177
177
177
177
176
176
174
174

AA-
A+
A+
A+
AA
A-
A
AA-
A
A+
A+
A+
AA-
A+
A
A+
AA
AA-
A
A
A+
AA-
A
A+
A
A-
A+
AA
A+
A
A-
A+
AA-
A+
A+
A
A+
A
A+
AA-
AA-
A+
A+
A+
A+
A
AA-
A+
A-
A

983
2962
731
n/a
4401
1024
1912
733
2579
3076
4434
3146
2223
2891
1627
486
1432
980
2615
1612
1259
4979
4416
1917
1580
n/a
5979
1492
4861
n/a
n/a
6940
2531
3755
n/a
1798
1023
640
2476
3848
2397
3957
2509
3080
3514
2267
2817
4414
n/a
1260

21%
7%
28%
n/a
5%
20%
11%
28%
8%
6%
4%
6%
9%
7%
12%
40%
14%
20%
7%
12%
15%
4%
4%
10%
12%
n/a
3%
13%
4%
n/a
n/a
3%
7%
5%
n/a
10%
18%
28%
7%
5%
7%
4%
7%
6%
5%
8%
6%
4%
n/a
14%

195
245
173
240
186
119
162
181
241
n/a
n/a
157
135
166
n/a
211
198
n/a
166
185
355
201
n/a
305
n/a
n/a
166
n/a
123
n/a
n/a
n/a
181
n/a
195
222
n/a
185
131
159
179
199
153
n/a
64
77
180
n/a
n/a
n/a

AAA
A
A+
AAAA
A
A+
n/a
n/a
A+
A
A+
n/a
AAA+
n/a
A+
A
AAAA
n/a
A+
n/a
n/a
A
n/a
A+
n/a
n/a
n/a
AAn/a
A
A
n/a
A
A+
A+
AAA+
A
n/a
A+
A
A+
n/a
n/a
n/a

451
452
453
454
455
456
457
458
459
460
461
462
463
464
465
466
467
468
469
470
471
472
473
474
475
476
477
478
479
480
481
482
483
484
485
486
487
488
489
490
491
492
493
494
495
496
497
498
499
500

453
450
454
n/a
n/a
n/a
484
408
n/a
428
467
434
n/a
n/a
n/a
465
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
462
486
n/a
n/a
413
n/a
459
n/a
n/a
483
490
n/a
n/a
180
n/a
n/a
n/a
492
449
n/a
n/a
477
493
n/a

Syndicate Bank
BEKB/BCBE
Zenith Bank
BRB
Banco de Occidente
Kinki Osaka Bank
Trustmark
Banca Popolare di Vicenza
Hyakugo Bank
Everbright Securities
SNS Bank
Amundi
Ashikaga Holdings
Gulf Bank
Keiyo Bank
Qatar Islamic Bank
The Shanghai Commercial & Savings Bank
Spar Nord Bank
Musashino Bank
Comm Bk Of Dubai
Hokkaido Bank
Daishi Bank
ABC Bank
San-In Godo Bank
Bank Melli Iran
Land Bank of Taiwan
Van Lanschot
Oriental Bank of Commerce
Intergroup Financial Services
Belarusbank
PAN
Taiwan Business Bank
Hypo Real Estate
Higo Bank
Hyakujushi Bank
Wintrust
BRD
Kagoshima Bank
Bank of Tianjin
KDB Financial Group
Bankunited Inc
Oschadbank
77 Bank
Whitney Bank
Bank BPH
Bank of Dalian
Banque Populaire du Maroc
Zions Bancorporation
Shriram
Getinoble

India
Switzerland
Nigeria
Brazil
Colombia
Japan
US
Italy
Japan
China
Netherlands
France
Japan
Kuwait
Japan
Qatar
Taiwan
Denmark
Japan
UAE
Japan
Japan
Bahrain
Japan
Iran
Taiwan
Netherlands
India
Peru
Belarus
Brazil
Taiwan
Germany
Japan
Japan
US
Romania
Japan
China
South Korea
US
Ukraine
Japan
US
Poland
China
Morocco
US
India
Poland

Brand

Brand
value
2014
($m)

Brand
rating
2014

Market
cap
2014
($m)

Brand
value/
market
cap (%)

Brand
value
2013
($m)

Brand
rating
2013

174
174
174
173
173
172
172
170
170
169
168
167
167
167
166
166
165
165
165
164
164
164
163
162
162
162
160
160
160
159
159
158
158
157
157
156
154
153
153
153
152
150
150
149
148
148
147
147
146
146

A+
AA-
AA-
A+
A
AA-
AA-
A-
A+
AA-
A+
A+
A-
A+
A+
A
A-
A+
A
AA-
A+
A
A
A
A-
A-
AA-
A+
A+
A-
A+
A+
A
A+
A
A+
A+
A+
A-
A+
A+
A-
A+
A+
A
A-
A+
AA-
A+
A

861
2110
4512
n/a
3215
1029
1813
n/a
994
4788
n/a
875
n/a
3623
1387
4542
n/a
1116
1111
2331
1155
1201
1166
1150
n/a
n/a
1021
1037
2940
n/a
1001
1535
n/a
1230
1058
1843
1921
1294
n/a
n/a
3298
n/a
1824
1807
1387
n/a
4107
1888
2417
2449

20%
8%
4%
n/a
5%
17%
9%
n/a
17%
4%
n/a
19%
n/a
5%
12%
4%
n/a
15%
15%
7%
14%
14%
14%
14%
n/a
n/a
16%
15%
5%
n/a
16%
10%
n/a
13%
15%
8%
8%
12%
n/a
n/a
5%
n/a
8%
8%
11%
n/a
4%
8%
6%
6%

173
173
172
n/a
n/a
n/a
150
205
n/a
195
165
185
n/a
135
n/a
166
n/a
136
n/a
n/a
n/a
143
138
n/a
n/a
n/a
167
149
141
n/a
202
n/a
168
n/a
n/a
150
147
n/a
n/a
520
115
n/a
128
146
175
n/a
n/a
154
146
n/a

A
A+
A+
n/a
n/a
n/a
A+
A
n/a
A+
AAA
n/a
A
n/a
A+
n/a
A
n/a
n/a
n/a
A
A
n/a
n/a
n/a
A
A
A
n/a
A
n/a
A+
n/a
n/a
A+
A
n/a
n/a
AA
n/a
A+
A
A
n/a
n/a
AA
A+
n/a

Key: n/a is a new entrant to the chart or the data is unavailable. Source: The Banker/Brand Finance

COVER STORY | TOP 500 BANKING BRANDS

THE BANKER

Rank
2013

RANKINGS

28 |

TOP 500 BANKING BRANDS 401-500

Rank
2014