Relevant Coursework with Bulleted Descriptions:

1. Professional Selling
Read Lincoln on Leadership and reflected on President Lincolns leadership style
Conducted two in-class selling role plays
Critiqued role plays through evaluation assignments
Practiced being the buyer in role plays
Covered and tested on topics such as buyer type, selling techniques, and ethics
2. Sales Force Management
Value propositions, the importance of crafting value in the eye of the consumer
Top 2 responsibilities of a sales manager is to 1) develop a dynamite team and 2) meet/exceed sales
quota.
Performed 2 graded case studies created by Ivey Business School
Understanding the management aspect of the formulation, implementation, and evaluation and control of
the sales program.
All discussion is limited to business to business sales force management
3. Marketing Internship with Sonnys BBQ Headquarters
Submitted bi-weekly reports on internship experiences
Hands-on experience in event planning and execution
Social media experience gained through responding to consumers via the In Moment tool
Improved writing ability by crafting weekly blogs posted on Sonnys website
Learned professional meeting conduct by partaking in major marketing meetings and conference calls
4. Services Marketing
Learned how to engage the consumer through customer service and servicescape
Extensively covered the major 4 customer gaps (knowledge gap, service design and standards gap,
service performance gap, and communication gap) that flow from management level to consumer level
Delved into possible approaches to close the 4 communication gaps and leave the consumer feeling
confident and happy
Heard from guest speakers, such as Soutwest, on how to earn and keep customer loyalty
Worked with group on case-like activities to determine how to improve the given companies business
based on provided knowledge
5. Advanced Leadership (LEAD)
Four semesters of leadership classes covering leadership techniques and applications
Attended/volunteered at over 30 hours of leadership seminars, campus involvement activities, and
community outreach programs
Practiced public speaking with multiple in-class presentations throughout the course
Learned the proper ways to handle varying personality types and cultures when leading a team
Made the importance of proper leadership in our everyday lives concrete