Macroenvironmental forces can do good or harm to the market.

It can affect the p

roducts and other needs of people. Macroenvironmental forces can be a threat if
you don't know their nature. Technological advances is an example in which lack
of knowledge prevents you from knowing the right needs of people. Also, without
knowledge of the proper legal terms or political knowledge can make your market
stripped down or even with proper knowledge, can still hold you back from sellin
g. The demographics of the area can be a threat to your market because the needs
and wants of the people is also based on where they at and what their culture i
s. On the other hand, it can also help you if you have proper knowledge. Knowing
their culture and demographics can aid you to know their needs and wants. Selli
ng them would be on demand. Knowing what their needs in the current technologica
l age, their social status can make selling alot more easier. Macroenvironmental
forces can make you go bankrupt or do you a very good help.