PEST ANALYSIS

HEALTHCARE INDUSTRY

Political Analysis

Government reducing its hold on subsidies

There are particular groups which tend to have an influence on

government hospitals

Cost of medicines also affect hospitals besides pharmaceutical

industry

Relationship between neighbouring countries also affect the

healthcare sector.

Economical analysis

Increase inincome would lead to an increase inthe standard

ofliving. Thuspeoples lifestyles changes and health is better
understood. Thus there is a room for specialized treatment,
doctors, and hospitals

Government has made loans easily available and thus people

with limited means could avail better/specialized treatment.

Social environmental analysis

Medical facilities have increased since there is more awareness of

healthcare among the population

Certain percentagesof beds have to be kept for poor people. E.g.

in Bombay 20% ofbeds has to be kept reserved for poor people.

Look afterthe needs oflocalpoor people.

Opencounselling andreliefcentres.

Teachhygiene, sanitation among the poormasses.

Safe disposal ofhospitalswasteslike used injection needles,

waste bloodetc. and taking due care of environment.

Spreadingawareness aboutvariousdiseasesthroughcampaigns
andfreemedical check ups.

Technological analysis

Breakthrough innovation inthe field of specialized equipment

Communicationhasmanagedtobridgethegapbetweenplacesl
ocatedatlong distances

Testtube babies

Mobilityofmedical services

Mobilephones,creditcards(forpaymentpurposes)etc.havema
dedoctorsand medical facilities easily available